Non- Fiction

Introduction to Business Data Mining was developed to introduce students, as opposed to professional practitioners or engineering students, to the fundamental concepts of data mining. Most importantly, this text shows readers how to gather and analyze large sets of data to gain useful business understanding. A four part organization introduces the material (Part I), describes and demonstrated basic data mining algorithms (Part II), focuses on the business applications of data mining (Part III), and presents an overview of the developing areas in this field, including web mining, text mining, and the ethical aspects of data mining. (Part IV). The author team has had extensive experience with the quantitative analysis of business as well as with data mining analysis. They have both taught this material and used their own graduate students to prepare the text’s data mining reports. Using real-world vignettes and their extensive knowledge of this new subject, David Olson and Yong Shi have created a text that demonstrates data mining processes and techniques needed for business applications.

“Doing more with less” describes the ability to increase output, impact, or value while using fewer resources — whether time, money, people, or materials. It’s a mindset and a strategy that emerges in environments where constraints are unavoidable: economic downturns, competitive pressure, organizational restructuring, or personal productivity challenges.

At its core, the concept is about efficiency, creativity, and prioritization. Instead of simply cutting costs or working harder, it encourages smarter systems, better focus, and innovative approaches that unlock hidden capacity.

The introduction positions this edition as both a historical cornerstone and a state‑of‑the‑art update in numerical ODE solving. Butcher—one of the world’s leading experts and the mathematician who modernized Runge–Kutta theory—frames the book as a bridge between classical numerical analysis and the latest algorithmic advances.

Turpin’s introduction frames the book as a long‑overdue historical correction: Black cyclists were present from the earliest days of American cycling in the late 1870s, yet their achievements, struggles, and cultural impact have been largely erased from mainstream sports history.

The introduction establishes several key themes:

Cognitive Neuroscience is a leading textbook that explores how the brain enables the mind. Written by three renowned researchers, it provides a comprehensive, research‑driven overview of how neural systems support perception, memory, language, attention, emotion, and decision‑making. The fifth edition integrates the latest scientific discoveries and clinical applications, making it a foundational resource for students and professionals in psychology, neuroscience, and related fields.

The book is known for its clear explanations, accessible writing style, and strong visual support. Updated “Hot Science” and “Lessons from the Clinic” sections connect cutting‑edge research with real‑world neurological cases, helping readers understand both theory and practice. Its structured chapter openers, anatomical orientation figures, and take‑home messages make complex topics

The Way Forward is a reflective, compassionate exploration of healing, emotional maturity, and inner transformation. Yung Pueblo—known for his calm, poetic voice—guides readers through the process of understanding their patterns, releasing old emotional burdens, and cultivating a more grounded, peaceful self.

The book blends personal stories, psychological insight, and practical guidance, offering a roadmap for anyone seeking clarity, balance, and deeper self‑awareness. Pueblo emphasizes that growth is not linear; it’s a continuous practice of honesty, patience, and self‑compassion. His writing encourages readers to slow down, observe their inner world, and make intentional choices that support long‑term well‑being.

101 eco-friendly, money-saving tips and recipes from Sunday Times bestselling author and Great British Bake Off winner Nancy Birtwhistle.

The complete guide to growing your own veg from former Bake Off winner and Sunday Times bestselling author Nancy Birtwhistle.

Geschiere’s introduction frames the book as a challenge to Western assumptions about “modernity.” Rather than treating witchcraft as a relic of the past, he argues that in many African societies—especially Cameroon—witchcraft is deeply intertwined with contemporary politics, economic change, and social mobility. The introduction highlights how rapid modernization, urbanization, and shifting power structures have intensified concerns about occult forces rather than eliminating them.

My Beloved Monster: Masha, the Half‑Wild Rescue Cat Who Rescued Me is a 2024 memoir by Caleb Carr, best known for The Alienist. It tells the true story of Carr’s 17‑year bond with Masha

The introduction sets the tone for a strategy‑driven, confidence‑building approach to SSAT preparation. Rather than overwhelming students with content, the book emphasizes working smarter, not harder, a theme highlighted throughout the opening pages.

The introduction explains that the SSAT is designed to measure skills students have built over years, not just memorized facts. Because of this, the Princeton Review focuses on: