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Designing for Newspapers and Magazines
د.إ200.00A hugely beneficial introduction to students and professionals in print media and design, Designing for Newspapers and Magazines offers guidance on how to produce attractive publications and how to tailor them to their target audience using colour, text placement, typography and images.
Written by an experienced journalist and designer, the book details the elements of good design and provides instruction on how to get the most of computers and computer-aided design.
The book examines a broad range of local and national publications including The Sun, The Daily Mirror and Glamour magazine and explains the reasoning that underpins their design choice, including:
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Context and Culture in Language Teaching
د.إ200.00This book focuses attention on cultural knowledge not just as a necessary aspect of communicative competence, but as an educational objective in its own right-as an end, as well as a means, of language learning.
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Construction Business Management
د.إ200.00The introduction explains that the construction industry is a high-risk business where technical expertise alone is not enough to ensure success. Construction managers must also understand business principles to effectively manage projects, people, finances, and risks.
Key ideas include:
- Construction as a business: Successful construction companies require sound management practices in addition to engineering and technical skills.
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د.إ200.00
Based upon a social science approach to understanding the significance of tourism in contemporary society, Andrew Holden’s fascinating book highlights tourism as a multidisciplinary area of study with rich and varied theoretical underpinnings.
Here, Holden introduces social science disciplines and applies relevant theories to the understanding of tourism. He investigates how the economic and political structures of society influence the manifestation of tourism at a global level, and subsequently considers a variety of topical issues including citizenship and social exclusion, tourism as a form of trade, consumerism, the consequences of tourism, and
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Cengage Learning EMEA Organizational Behaviour and Management
د.إ200.00Today’s organizations are undergoing immense change and Organizational Behaviour and Management, 4th Edition is changing with them to provide a cutting-edge introduction for all modern courses. Martin Fellenz has joined John Martin in comprehensively reorganizing and updating the text, guided by the very latest developments in theory and industry. Informed by the latest research, Martin & Fellenz walk carefully through the fundamental topics with a focus on key issues – globalization and culture, ethics and corporate social responsibility, competitive pressures, and organizational change – to leave students with a practical and open-minded grasp of organizational behaviour in the twenty-first century.
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His Last Bow
د.إ200.00?Education never ends, Watson. It is a series of lessons, with the greatest for the last.? His Last Bow is an exhaustive collection of Arthur Conan Doyle?s previously published stories about the famous sleuthing detective, Sherlock Holmes. A brilliant London detective, Holmes is famous for his intellectual prowess. The book features the titular short story The War Service of Sherlock Holmes that first came out in 1917, and a range of other stories that demonstrates Holmes? astute reasoning and extra-keen powers of observation. Perhaps the most famous fictional detective, Sherlock Holmes is one of the most universally recognizable literary characters.
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English for Business Life Pre-Intermediate
د.إ200.00Presents the English essentials for doing business in global marketplace. This title takes account of international contexts, countries and cultures and a business environment where English is often used as the language of communication between speak
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Managing a Modern Hospital
د.إ200.00Contains a judiciously compiled collection of writings on modern hospital management. This book spans a range of issues in modern hospital management, including: waste management; financial management; maintaining medical records; medical audits; managing human resources; and quality certification.
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E-Marketing: Pearson New International Edition
د.إ200.00Traditional marketing coverage with an e-marketing twist.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
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The Age of Migration
د.إ200.00Migration is a central issue in international relations, and one of the most important questions of domestic politics in many countries. The Age of Migration provides a global perspective on the nature of migration movements, why they take place, and their effects on countries as different as Britain and the USA, Australia and Germany, and Canada and France. Showing how migration almost always leads to formation of ethnic minorities, the book examines how growing ethnic diversity affects economies, cultures, and political institutions and challenges existing forms of citizenship and national identity. This second edition has been completely revised and updated, including increased coverage of new migrations in Africa and Latin America and a new chapter on the Asia-Pacific region.
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Measuring Patient Safety
د.إ200.00Ensuring a safe health care environment for patients is a critical issue as evidenced by evolving research, public response, and regulatory changes. For nurses at the forefront of health care delivery, the concern for patient safety is an acute prior
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Learning with Computers: Analysing Productive Interactions
د.إ200.00Contrary to the belief that computers isolate users, Karen Littleton and Paul Light demonstrate that learning with computers is often a collaborative and social activity. Learning with Computers brings together a significant body of research that shows how working with others at the computer can be beneficial to learners of all ages, from the early school years to the highest levels of education. It also investigates factors such as gender that explain why some interactions are not as productive as others.
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Multiculturalism and Education
د.إ200.00This book introduces the debate surrounding multiculturalism in contemporary Britain, and the impact this has on education. Multiculturalism and Education considers the way we approach multiculturalism and examines the debates concerning developments in wider social, cultural, political and economic contexts. Grounded in a strong conceptual, theoretical framework, this accessible text will guide the reader through this evolving area. Reflective exercises, interviews, chapter summaries and useful websites will encourage and support student learning and the application of new concepts.
Recent debates and developments are cons
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Object Oriented Systems Analysis and Design
د.إ200.00This text teaches readers object-oriented systems analysis and design in a highly practical and accessible way.
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Your Psychology Project Handbook
د.إ200.00Your Psychology Project Handbook is the complete guide to preparing, carrying out and writing up a psychology research project or dissertation.
Designed to support you through every stage of the project process, this second edition has been updated to include new chapters on doing online research and employability. The text offers you advice and practical guidance on each aspect of the project including ethics, choosing a research question, working with a supervisor and more.
Whether it’s qualitative or quantitative, the handbook provides you with all the support you need to carry out your project with confidence.
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International Law
د.إ200.00Written by one of the world’s leading international lawyers, this is the new and updated edition of Jan Klabber’s landmark textbook. International law can be defined as ‘the rules governing the legal relationship between nations and states’, but in reality it is much more complex, with political, diplomatic and socio-economic factors shaping the law and its application. This refreshingly clear, concise textbook encourages students to view international law as a dynamic system of organizing the world. Bringing international law back to its first principles, the book is organised around four questions: where does it come from? To whom does it apply? How does it resolve conflict? And what does it say? Building on these questions with both academic rigour and clarity of expression, Professor Klabbers breathes life and energy into the subject. Footnotes point students to the wider academic debate while chapter introductions and final remarks reinforce learning. The second edition has been updated throughout, with particular attention to recent judicial decisions, and features new sections on sovereign debt relief, the prompt release of vessels, and the Antarctic.
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The Age of Sustainable Development
د.إ200.00Jeffrey D. Sachs is one of the world’s most perceptive and original analysts of global development. In this major new work he presents a compelling and practical framework for how global citizens can use a holistic way forward to address the seemingly intractable worldwide problems of persistent extreme poverty, environmental degradation, and political-economic injustice: sustainable development. Sachs offers readers, students, activists, environmentalists, and policy makers the tools, metrics, and practical pathways they need to achieve Sustainable Development Goals. Far more than a rhetorical exercise, this book is designed to inform, inspire, and spur action. Based on Sachs’s twelve years as director of the Earth Institute at Columbia University, his thirteen years advising the United Nations secretary-general on the Millennium Development Goals, and his recent presentation of these ideas in a popular online course, The Age of Sustainable Development is a landmark publication and clarion call for all who care about our planet and global justice. Visit http://cup.columbia.edu/extras/supplement/sachs-9780231173148 for additional teaching materials for students and instructors, including chapter summaries, key concepts, problem sets, and slides.
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Gower Handbook of Programme Management
د.إ200.00Programme management involves managing a portfolio of projects that deliver organizational changes of strategic significance. Whilst project management focuses on the delivery of products, programme management emphasises the delivery of change and business benefits. The techniques involved, which emerged in the mid-nineties, solve many of the perceived shortcomings of traditional project management, especially within the high-technology sector, by delivering organizational improvements in a predictable and efficient manner. This Handbook provides authoritative guidance and advice, templates, concepts, systems and approaches on every aspect of successful programme management. The main part of the handbook presents a detailed description of the whole programme management process, together with the requisite supporting infrastructure essential for the delivery of planned programme outcomes. The book also includes The Programme Management Maturity Model, a benchmarking tool covering the ten key processes within programme management, plus the Programme Management Improvement Process: a step-by-step guide to improving an organization’s ability to deliver change. This is a definitive reference to Programme Management written by six of the most experienced practitioners in this area: Geoff Reiss, Malcolm Anthony, John Chapman, Geof Leigh, Adrian Pyne and Paul Rayner.
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E-Marketing: International Edition
د.إ200.00This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.
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Planning and Managing Public Relations Campaigns:
د.إ200.00Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.
Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best ‘how-to’ guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP’s Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel’s Corporate Revolution; the UK Department of Culture, Media & Sport’s First World War Centenary Commemorations; and Lanson’s campaign for unbiased.co.uk.
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Science and Its Ways of Knowing
د.إ200.00Appropriate as a supplemental reader for majors-level introduction to science courses as well as introductory courses in all sciences ― biology, chemistry, physics, and the geosciences.
This broad collection of accessibleessays helps students develop a fuller appreciation of the nature of science and scientific knowledge in general and of their own discipline specialty within it. The focus throughout is on the relationships in science between fact and theory, about the nature of scientific theory, and about the kinds of claims on truth that science makes.
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Grammar of the Edit
د.إ200.00Tell more effective visual stories by learning the “grammar” of cinematic language with this elegant, accessible reference. Discover what you absolutely need to know to cut your own film or video, shot by shot. Whether you’re a whiz with Avid or just discovered iMovie, the third edition of Grammar of the Edit gives you the answers to those all-important questions: WHEN to cut and WHY. Designed as an easy-to-use guide, the book presents each topic succinctly with clear photographs and diagrams illustrating the key concepts, and is a staple of any serious editor’s or filmmaker’s library.
The companion website, www.focalpress.com/cw/bowen, offers further instruction with video examples of different editing choices, types of shot transitions, photographs to further illustrate concepts, and exercises to practice your editing craft.
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Organizational Power Politics
د.إ200.00This updated edition of the award-winning volume is a contemporary guidebook for understanding and using personal power in organizational settings of all kinds.
In 1993, when it named the first edition of Organizational Power Politics: Tact -
Resourcing and Talent Management
د.إ200.00Resourcing and Talent Management is the essential companion for the CIPD Level 7 Advanced Resourcing and Talent Management module. Mapped to the CIPD unit, this textbook offers broad and accessible coverage of topics such as employment markets, flexibility, fairness, diversity, human resource planning, recruitment, employer branding, retention and retirement. Dismissals and redundancy are also discussed in depth.
This fully updated 6th edition of Resourcing and Talent Management includes more international content and examples, content on technological developments including e-recruitment and resourcing through social media and increased coverage of ethics and CSR. Its comprehensive scope makes it ideal for those studying any resourcing, talent management or recruitment and selection module. Online supporting resources for lecturers include an instructor’s manual, lecture slides and feedback on exercises in the book. Student resources include web links for each chapter.
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How to Do Media and Cultural Studies
د.إ200.00An essential textbook for students of media and cultural studies. Drawing on the success of the first edition, it is now 20% bigger and comes complete with additional online material. Focussed and engaging, it is the clearest and most accessible book in the field.
