Professional Books

Written for the CIPD module, Developing Skills for Business Leadership, this text is also ideal for postgraduate business students taking a module in professional development, career development or management skills.

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

For undergraduate, MBA, and other courses in Business Logistics, Physical Distribution, Operations Management, Materials Management, and Supply Chain Management, in departments of business and engineering.

This comprehensive discussion-covering the planning, organizing, and controlling of such activities as transportation, inventory maintenance, facility location, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, and product scheduling-is specifically designed to help students solve actual challenges that they will encounter in today’s marketplace. It provides the basic decision making tools and concepts used for finding cost reduction and strategic opportunities. Logware software on CD-ROM is included.

This unique collection brings together leading scholars from a range of disciplines to assess and critique the key concept of multi-level governance. This is a concept which has been widely adopted to explain the changing nature of domestic and international politics ever since its early application to the EU.

Unsurpassed in authority, reliability and accuracy; the 2019-2020 edition has been fully revised and updated to incorporate all relevant legislation for company law courses. Blackstone’s Statutes on Company Law is an abridged collection of legislation carefully reviewed and selected by Derek French. With unparalleled coverage of company law, Blackstone’s Statutes on Company Law leads the market: consistently recommended by lecturers and relied on by students for exam and course use. Blackstone’s Statutes on Company Law is: – Trusted: ideal for exam use – Practical: find what you need instantly – Reliable: current, comprehensive coverage – Relevant: content reviewed to match your course Online resources The accompanying online resources include video guides to reading and interpreting statutes, web links, exam tips, and an interactive sample Act of Parliament.

In a world seemingly surfing a wave of unprecedented affluence, it is sobering to be reminded that only thirty out of nearly two hundred countries can really be classified as advanced industrialized countries. Eighty per cent of the world’s population lives in the developing world. This popular, concise introduction scrutinises the developing world, its varied political institutions and the key social, economic and environmental issues at the heart of contemporary debates.

Wide-ranging and clearly written, Politics and Society in the Developing World begins by providing a brisk survey of the major theoretical and methodological interpretations of the social impact of development. It then details the factors which determine the parameters of the developing world before moving on to examine its infrastructure and the crises currently facing it. The book also covers the social and economic contexts of developing societies, the international arena and its impact on the developing world, state-building and the tension between dictatorship and democratization. The book focuses on four policy areas: aid, trade, tourism and the environment.

This book focuses on understanding, evaluating and facilitating the change process by presenting a number of research-based constructs and tools along with examples of how each can be used by leaders of change efforts.  The change process in schools and other organizations is made complex by the wide array of innovations and the different ways that people respond to their introduction.  The primary perspective for understanding change used in this book is the Concerns Based Adoption Model (CBAM).  This perspective has been the subject of research for more than thirty five years.  The studies have been conducted in a number of countries and widely applied by change leaders, trainers and those who are responsible for evaluating innovation implementation efforts.  Each chapter is organized to move from concept to application covering: research, a clear description of a change construct, case studies, examples discussion questions and field activities.

Integrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:

Managing Services is an alternative to the growing service management market in that it is more managerial and procedural, placing less emphasis on quantitative tools and more on strategic concerns. The benefit of this approach is that it views services from the perspective of the general manager rather than the operations specialist. This is important, especially considering most students taking this course aspire to and are preparing for managerial positions.