Professional Books

This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition several topics have increased emphasis including:  platform-based competition and ‘ecosystems’ of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.  Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).

Like its predecessors, the ninth edition of this text brings to readers a comprehensive, up-to-date presentation that teaches students how to think critically about society and their own lives from a wide range of classical and contemporary perspectives. Combining balanced coverage of theory with current research findings and abundant learning aids and exercises, this text will help students develop a sociological imagination.

This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.

Contemporary Human Geography shows what geographers actually do, how they conduct research, develop new insights, teach us about the world from a geographer’s perspective, and apply their skills in a wide range of academic and professional pursuits.

With each chapter organized by five themes (region, mobility, globalization, nature-culture, cultural landscape), Contemporary Human Geography introduces students to geography concepts through fascinating topics such as the distribution of college sports, the relationship of beauty pageants and cultural identity, texting and language modification, and more, continually reinforcing geographers’ contributions to our understanding of how we live in a globalized, modern world. The authors frame this coverage using specific learning objectives to help students focus on essential concepts and prepare for class discussions, assignments, and exams.

In Psychology in Modules, David Myers and Nathan DeWall break down the content of their chapter-based Psychology into 55 independent modules, assignable in any sequence and brief enough to be read in one sitting. In this remarkably fresh and current new edition, Myers and DeWall have found extraordinarily effective ways to involve students with the remarkable research underlying our understanding of human behaviour. The text itself continues to be shaped by goals David Myers established at the outset. These were to connect students to high-impact research, to focus on developing critical thinking skills, and to present a multicultural perspective on psychology, so students can see themselves in the context of a wider world. This new edition offers 2100 research citations dated 2015–2020. With so many exciting new findings, students will see the importance and value of psychological research, and how psychology can help them make sense of the world around them.

Your Psychology Project Handbook is the complete guide to preparing, carrying out and writing up a psychology research project or dissertation.

Designed to support you through every stage of the project process, this second edition has been updated to include new chapters on doing online research and employability. The text offers you advice and practical guidance on each aspect of the project including ethics, choosing a research question, working with a supervisor and more.

Whether it’s qualitative or quantitative, the handbook provides you with all the support you need to carry out your project with confidence.