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An Introduction to Language
د.إ250.00AN INTRODUCTION TO LANGUAGE is ideal for use at all levels and in many different areas of instruction, including education, languages, psychology, anthropology, teaching English as a Second Language (TESL), and linguistics. All chapters in this best-seller have been revised to reflect recent discoveries and new understanding of linguistics and languages.
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Strategic Human Resource Management: An International Perspective
د.إ250.00Instructors – Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version.
Containing simple explanations of complex ideas and written in plain English, this text has been designed with your needs as a student firmly in mind.
Whether you are studying at undergraduate or postgraduate level, our team of expert authors will guide and develop your understanding of each key area of the curriculum, from the fundamentals through to critical evaluation towards the end of each chapter.
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Critical Psychology: An Introduction
د.إ350.00The Second Edition of Critical Psychology: An Introduction extends the original’s comprehensive and accessible critique of mainstream psychology. The First Edition quickly became critical psychology’s entry point, introducing readers around the world to the growing challenge to psychology’s moral, political, and scientific status. Fully revised, reconfigured and expanded, this new book explores critical psychology’s continued growth and diversification, offers practical advice, and notes significant theoretical and political dilemmas confronting critical psychologists today. While other texts focus on narrower specialties within critical psychology or on specific theoretical or methodological perspectives, Critical Psychology retains its focus on critical psychology as a whole.
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Essentials of Services Marketing
د.إ500.00Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids
The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts.
Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts.
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International Finance, Global Edition
د.إ380.00International Financial Management is written based on two distinct parts: emphasis on the basics and emphasis on a managerial perspective. As capital markets of the world become more integrated, a solid understanding of international finance has become essential for astute corporate decision making. International Financial Management provides students with a foundation for analysis that will serve them well in their careers ahead. The decision-making process is presented through the text with the goal of teaching students how to make informed managerial decisions in an evolving global financial landscape.
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Consumer Behavior
د.إ230.00Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.
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Advertising Creative: Strategy, Copy, and Design
د.إ400.00Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising.
In the new edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
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Red Globe Press Mastering Communication
د.إ150.00This book will help students improve their speaking, listening, reading and writing skills. It will give an understanding of the importance of good communication skills for their personal development and career. It is relevant to a variety of courses: HE, FE, Professional, Open University, A-level and International Baccalaureate.
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Equality: The Legal Framework
د.إ190.00The 2nd edition of this widely-acclaimed book about the Equality Act 2010 by one of its leading architects brings forward the story of how and why this historic legislation was enacted and what it means, to cover the first 4 years of its implementati
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European Transport Policy and Sustainable Mobility
د.إ240.00It is now widely accepted that transport is becoming increasingly unsustainable and that strong policy intervention is required to reduce both the growth in transport demand and the environmental costs of transport. This book challenges conventional approaches to transport by moving away from trend based analysis towards the use of scenarios to identify alternative sustainable transport futures. It both summaries the development of EU transport policy and presents a critique. The policy context is widened to include the global changes taking place in economics, society and technology. It develops new methodologies for policy making for the next 25 years.
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Critical Debates in Tourism
د.إ160.00In this volume tourism experts collectively discuss and debate some intriguing questions that the tourism industry poses, such as the relevance of mass tourism, the dilemma of authenticity, whether small tourism is beautiful, whether volunteer tourism is benign, whether tourism contributes to climate change, as well as many others. The book brings together the expertise of 35 renowned international scholars of tourism to examine these perplexing issues. Multidisciplinary in its content, it touches upon anthropology, sociology, geography, climatology, biosciences, and planning and development aspects of tourism. The book provides a dialogue for an academic discussion which challenges research conservatism and stereotypes in tourism studies. It will encourage scholars to test the consistency of critical notions whose heuristic value is often taken for granted. The book will benefit graduates, research scholars and those involved in organizing the industry sustainably.
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Interactive Computer
د.إ400.00Computer animation and graphics are now prevalent in everyday life from the computer screen, to the movie screen, to the smart phone screen. The growing excitement about WebGL applications and their ability to integrate HTML5, inspired the authors to exclusively use WebGL in the 7th Edition of Interactive Computer Graphics with WebGL. This is the only introduction to computer graphics text for undergraduates that fully integrates WebGL and emphasises application-based programming. The top-down, programming-oriented approach allows for coverage of engaging 3D material early in the course so students immediately begin to create their own 3D graphics.
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Tourism: Principles and Practice
د.إ160.00Paperback. Pub Date :2013-06-06 Pages: 672 Language: English Publisher: Pearson In a changing and turbulent environment for tourism. the fifth edition of Tourism: Principles and Practice offers the fundamental and underlying principles with which to approach the study of tourism. contributing a complete framework that effectively integrates theory and practice. The text has been updated to take into account developments such as business tourism. sports and events management and mobile technology and social tourism. Thanks to its engaging writing style and accessible structure. this has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition. making it excellent value for any student who wants to understand and explore the principles of the subject.
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Discrete-Event System Simulation
د.إ100.00While most books on simulation focus on particular software tools, Discrete Event System Simulation examines the principles of modeling and analysis that translate to all such tools. This language-independent text explains the basic aspects of the technology, including the proper collection and analysis of data, the use of analytic techniques, verification and validation of models, and designing simulation experiments. It offers an up-to-date treatment of simulation of manufacturing and material handling systems, computer systems, and computer networks.
Students and instructors will find a variety of resources at the associated website, www.bcnn.net/, including simulation source code for download, additional exercises and solutions, web links and errata.
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Exploing Public Relations
د.إ140.00Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on PR as well as updated case studies and examples throughout the book to engage students of this exciting subject with the thought processes behind some of the latest PR stunts.
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Strategies for E-Business
د.إ190.00Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students’ analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
