Shocks, Crises, and False Alarms: How to Assess True Macroeconomic Risk

The introduction frames the book as a modern, practical guide for leading high‑performing sales teams in an era defined by digital transformation, multichannel selling, and increasingly informed customers. It positions sales management as a discipline that must balance short‑term revenue performance with long‑term capability building, especially as technology reshapes how buyers behave and how sales organizations operate.

The opening section emphasizes several core ideas