Rage

In the introduction, Bob Iger sets the tone for a book about leadership under pressure, bold decision‑making, and the relentless pursuit of excellence. He reflects on his unexpected rise from a studio assistant at ABC to CEO of The Walt Disney Company, emphasizing that his journey was shaped not by luck but by curiosity, optimism, fairness, and courage.

The opening pages highlight the moment that frames the entire book: Iger’s first day as CEO in 2005, when he realized Disney needed to rediscover its creative soul. The introduction explains how this insight led to transformative acquisitions—Pixar, Marvel, Lucasfilm, and 21st Century Fox—and a renewed focus on storytelling, innovation, and global expansion.

Iger positions the book not as a victory lap but as a leadership manual, sharing the principles that guided him through crises, negotiations, and cultural shifts. The introduction underscores his belief that great leaders must cultivate calm, clarity, and decency, especially in moments of uncertainty.