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    • Planning and Managing Public Relations Campaigns:

      د.إ200.00

      Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

      Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best ‘how-to’ guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP’s Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel’s Corporate Revolution; the UK Department of Culture, Media & Sport’s First World War Centenary Commemorations; and Lanson’s campaign for unbiased.co.uk.

    • Citizenship in the Arab World

      د.إ300.00

      The book is the fruit of five years of on-site research on citizenship in the Arab world. It takes a broader legal perspective to the multifaceted reality of nationality and citizenship. The methodology employed builds on the interdisciplinary approach of comparative legal studies, and brings in theories, concepts and insights from anthropology, political science, Arab and Islamic studies, linguistics and sociology. The work relies on a broad range of Western and Arab references, and all sources and documents were directly accessed in their original languages; this is particularly relevant for Arab legislation (all in-text reference has been translated by the author, and the original has been inserted using scientific transliteration).

    • Science and Its Ways of Knowing

      د.إ200.00

      Appropriate as a supplemental reader for majors-level introduction to science courses as well as introductory courses in all sciences ― biology, chemistry, physics, and the geosciences.

      This broad collection of accessibleessays helps students develop a fuller appreciation of the nature of science and scientific knowledge in general and of their own discipline specialty within it. The focus throughout is on the relationships in science between fact and theory, about the nature of scientific theory, and about the kinds of claims on truth that science makes.

    • Grammar of the Edit

      د.إ200.00

      Tell more effective visual stories by learning the “grammar” of cinematic language with this elegant, accessible reference. Discover what you absolutely need to know to cut your own film or video, shot by shot. Whether you’re a whiz with Avid or just discovered iMovie, the third edition of Grammar of the Edit gives you the answers to those all-important questions: WHEN to cut and WHY. Designed as an easy-to-use guide, the book presents each topic succinctly with clear photographs and diagrams illustrating the key concepts, and is a staple of any serious editor’s or filmmaker’s library.

      The companion website, www.focalpress.com/cw/bowen, offers further instruction with video examples of different editing choices, types of shot transitions, photographs to further illustrate concepts, and exercises to practice your editing craft.

    • Developing as a Reflective Early Years Professional

      د.إ450.00

      An up to date and accessible text that takes a critical approach to key themes within the early years, with a focus on reflective practice.

      The early years sector is subject to constant government scrutiny and policy review. Sound reflective skills can empower practitioners at all levels and the sector as a whole to respond confidently to change. In addition, the introduction of the new Early Years Foundation Stage has enshrined within it the concept of reflective practice and the new Ofsted inspection schedule highlights the importance of self-evaluation and of being part of a reflective team.

      The text examines theories and research into the nature of reflective practice, how it can be used and how it can improve practice and produce a more responsive and thoughtful, research-based workforce for young children and their families. A range of themes, including global childhood poverty, observation and assessment, leadership, and multi-professional working, are then explored, highlighting the importance and application of reflection throughout these areas of research and practice.

    • White House Wit, Wisdom and Wisecracks

      د.إ65.00
      In January 2013, Barack Obama was sworn in for a second term as the 44th President of the United States of America. The only African-American to occupy the White House, this charismatic and eloquent leader is carrying on a rich tradition of oratory which started with the Founding Fathers of the 18th century. This comprehensive collection of witty one-liners, historic pronouncements, personal insights and philosophical musings should contain something for everyone. It goes without saying that you will find the goofs and gaffes of more recent incumbents of the office, but what clearly emerges from the more serious quotations in this compilation is how many of the problems faced by the earliest Presidents still resonate today. When George Washington said “Education is the key to unlock the golden door of freedom”, Andrew Jackson admitted “I have always been afraid of banks” and Herbert Hoover declared “Blessed are the young, for they shall inherit the national debt”, they could have been talking of 21st-century crises. In our 24-hour TV news and internet world, how would the earliest leaders have stood up to scrutiny? More than a few Presidents were wooden and unsuited to the Oval Office, while others were the cream of their generation and could have succeeded in whatever career they chose. Some quotations have become beacons of inspiration – like these pearls of wisdom: Thomas Jefferson’s drafting of the Declaration of Independence: ” – that all men are created equal; that they are endowed by their creator with certain unalienable rights; that among these are life, liberty and the pursuit of happiness.” And JFK’s timeless exhortation: “My fellow Americans, ask not what your country can do for you – ask what you can do for your country.” As Commanders-in-Chief, Presidents are in charge of the most powerful armed forces ever known, yet humour is often their best weapon. Harry S. Truman: “You want a friend in Washington? Get a dog.” Ronald Reagan: “I have left orders to be awakened at any time in case of national emergency – even if I’m in a Cabinet meeting.” And Barack Obama: “I’m so over-exposed I’m making Paris Hilton look like a recluse.”
    • The Little Book of Dog Quotes

      د.إ65.00

      The hilarious Little Book of Dog Quotes complies hundred of quotes from actors, politicians, philosophers in celebration of their love for man’s best friend. This book will resonate with everyone and anyone who has fallen for a pair of puppy-dog eyes

    • Organizational Power Politics

      د.إ200.00

      This updated edition of the award-winning volume is a contemporary guidebook for understanding and using personal power in organizational settings of all kinds.
      In 1993, when it named the first edition of Organizational Power Politics: Tact

    • Understanding Global Security

      د.إ350.00

      Fully revised to incorporate recent developments, this third edition of Understanding Global Security analyses the variety of ways in which people’s lives are threatened and/or secured in contemporary global politics. The traditional focus of Security Studies texts: war, deterrence and terrorism, are analysed alongside non-military security issues such as famine, crime, disease, disasters, environmental degradation and human rights abuses to provide a comprehensive survey of how and why people are killed in the contemporary world.

    • Deeper Than Indigo: Tracing Thomas Machell

      د.إ230.00

      After discovering the diaries of Victorian explorer Thomas Machell in the dusty recesses of the British Library, Jenny set out on her own voyage, tracing his footsteps across oceans and continents for ten years, on a quest to discover and understand this extraordinary character. In 2010 she travelled alone to India on the last cargo ship to accept passengers. The journey was as treacherous as it had been in Thomas’s day and Jenny was advised to hide below deck and sleep with a knife by her bed and dollars sewn into her jacket. She narrowly escaped attack as naval ships intercepted a pirate ‘mothership’ spotted off the Yemeni coast. Jenny’s journey ends as she finally discovers Thomas’s overgrown grave when travelling with herdaughter after over 15 years of searching. Through a combination of the author’s own memoirs, sketches and recollections of travels, entwined with Thomas Machell’s tales and intricate drawings, Deeper than Indigo offers a unique insight into the social history of British colonialism at its height, from the East India Company to the Raj, while telling the story of a forgotten pioneer, whose startling diaries shed a surprisingly progressive light on European colonialism.

    • The Elephant in the Boardroom

      د.إ100.00

      Carolyn Weese and J. Russell Crabtree—experts in the field of church leadership—have written a nuts-and-bolts guide to developing a succession plan for smoothing pastoral transitions. Filled with strategies and solid advice, this handy resource is based in solid research and the authors’ many years of experience working with churches in a wide variety of denominations. Weese and Crabtree clearly show that leadership succession should be part of every church’s planning process.

    • Electronic Commerce 2012

      د.إ360.00

      For undergraduate and graduate electronic commerce courses.

      Explore the many aspects of electronic commerce through a managerial perspective.

      Electronic Commerce provides a thorough explanation of what EC is

    • Quantitative Methods for Business

      د.إ600.00
      Buy with 0% installments and pay AED 41.67 for 12 months with select banks. Payment Plans 

      Quantitative Methods for Business has been thoroughly revised and updated for this 5th edition, and continues to provide a simple and practical introduction to an area that students can find difficult. The book takes a non-threatening approach to the subject, avoiding excessive mathematics and abstract theory. It shows how to apply quantitative ideas to the real problems faced by managers.

      The book includes numerous exercises and examples that help students understand the relevance of quantitative ideas to business. Assuming no previous knowledge, the text provides complete coverage for a first course in quantitative methods.

    • Routledge Communication Law

      د.إ550.00

      Debuting in its first edition, Communication Law is an engaging and accessible text that brings a fresh approach to the fundamentals of mass media law. Unique in its approach and its visually attractive design, this text differentiates itself from other current texts on the market while presenting students with key principles and landmark cases that establish and define communication law and regulation, providing a hands-on learning experience.

    • Marketing: Real People, Real Decisions

      د.إ250.00

      Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

       

      Imagine you are Dr Steve Perry, Commercial Director of Visa Europe the world’s leading electronic payment system and one of the top ten sponsors of the Olympics, Para Olympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution?

    • Relationship Marketing

      د.إ450.00

      Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as ”marketing”s new paradigm”.

    • Leadership Coaching

      د.إ60.00

      Effective leadership coaching can drastically improve performance. However, good coaching is more than just passing on your own business experience. Developing authentic leadership through coaching is about changing deeply personal, often unconscious, elements of a manager’s behaviour. InLeadership Coaching, Graham Lee explains to coaches how to be more sophisticated in their understanding of psychology and how to develop the skills needed to work on both the psychological and the practical elements of improving managerial performance. Leadership Coaching sets out a five-stage coaching model, and works through each of these stages in detail, highlighting the skills that coaches require and the issues they are likely to face. It also offers HR managers sponsoring coaching an understanding of the competencies necessary for effective coaching and provides a standard procedure for buying in coaching services. Supported by a wide range of case studies throughout the book, this is valuable reading for both in-house and external coaches looking to effectively develop leaders and managers in organizations.

    • The Theory and Practice of Training

      د.إ190.00

      Firmly established as a comprehensive introduction on the topic, this 6th edition provides a wide-ranging outline of the major instructional and training concepts, and their relationship to training in practice. The authors have expanded on information relating to the training environment, equipment, and strategies, as well as new material on cognitive task analysis (CTA) and a new chapter on individual training and development. Written with the newcomer to the training function in mind, it provides numerous real-life case studies to illustrate the theory. This engaging and practical book is as valuable to those who want to put their training experience into a coherent context, as it is to managers who need to understand the role that training can play.

    • Early Childhood Music Therapy and Autism Spectrum Disorder, Second Edition

      د.إ180.00

      This updated book offers a comprehensive understanding of music therapy services for young children with Autism Spectrum Disorder (ASD) and their families in home, preschool, and community settings. It addresses recent diagnostic features, evidence-based practices, and effective music therapy interventions backed by rigorous scientific evidence.

      Determining eligibility, gathering information, and identifying intervention goals for children with ASD are addressed in the assessment chapter followed by prominent approaches applied in music therapy practice. Managing sensory processing and communication issues that may interfere with everyday life is discussed from an interdisciplinary perspective. Inclusion and family practices, effective advocacy efforts, and a reflection of life journeys of four music therapists who are parents of children with ASD conclude the 15 engaging and resourceful chapters.

    • E-Logistics and E-Supply Chain Management

      د.إ980.00

      “This book explores the creation of integrated supply chains, the developments of virtual business, and the processes of re-engineering for business development”–Provided by publisher.

    • Process Control Instrumentation Technology

      د.إ550.00

      This text is designed to provide students with an understanding and appreciation of some of the essential concepts behind control system elements and operations, without the need of advanced math and theory. It also presents some of the practical details of how elements of a control system are designed and operated, such as would be gained from on-the-job experience. This edition includes treatment of modern fieldbus approaches to networked and distributed control systems. This middle ground of knowledge enables students to design the elements of a control system from a practical, working perspective, and comprehend how these elements affect overall system operation and tuning.

    • Introductory Chemistry

      د.إ600.00

      chemistry course. Students taking this course need to develop problem-solving skills―but they also must see why these skills are important to them and to their world. Introductory Chemistry extends chemistry from the laboratory to the student’s world. It motivates students to learn chemistry by demonstrating how it plays out in their daily lives.

       

      The third edition continues to employ Tro’s proven pedagogical features: the Solution Map provides a visual approach showing students how to think through a problem and formulate a solution strategy; the unique Three-Column Problem-Solving Procedures describe a problem-solving procedure while demonstrating how it is applied to two different examples. In addition, the Conceptual Checkpoint features now include questions that prompt students to visualize the molecular world around them.

    • Financial Management

      د.إ500.00

      Get the picture and develop a fundamental understanding of finance.

      Students often miss the big picture, viewing finance as a set of unrelated topics, tools, and techniques. In order to help students see the big picture, this text provides an introduction to financial decision-making that links the concepts to five key principles of finance.

      Authors Arthur J. Keown, John D. Martin, and Sheridan Titman have incorporated significant revisions that weave currency, relevance, and real-world issues into the pages of this well-know finance text.

    • Organizational Behaviour

      د.إ450.00

      Based on a number of previous editions of the bestselling text, Organizational Behavior by Schermerhorn/Hunt/Osborn, this first edition addresses the complex issues that knowledge-based work organizations face in the early 21st century. Featuring more examples and cases from Europe and Asia, the authors combine a managerial approach aimed to help existing and aspiring managers meet increasingly challenging performance targets, with a rounded and critical perspective that questions and looks deeper into the research behind the theories.

    • Distributed Systems: Principles and Paradigms

      د.إ600.00
      Buy with 0% installments and pay AED 46.92 for 12 months with select banks. Payment Plans 

      For courses on Distributed Systems, Distributed Operating Systems, and Advanced Operating Systems focusing on distributed systems, found in departments of Computer Science, Computer Engineering and Electrical Engineering.

      In this text, esteemed authors Tanenbaum and van Steen provide full coverage of the field in a systematic way that can be readily used for teaching. This text examines the underlying principles – and their applications to a wide variety of practical distributed systems.

    • Introduction to Systems Analysis and Design

      د.إ150.00

      Now readers can develop the solid conceptual, technical and managerial foundations needed for effective systems analysis design and implementation as well as the project management skills for systems development with INTRODUCTION TO SYSTEMS ANALYSIS AND DESIGN: AN AGILE, ITERATIVE APPROACH, 6E, International Edition. This popular text teaches both the traditional (structured) and the object-oriented (OO) approach to systems analysis and design. This book focuses on content that’s most important to know with an emphasis on use case driven techniques for systems analysis and design. This edition introduces most recent developments and tools, with expanded coverage of project management for adaptive projects and content reflecting Microsoft® Project 2010. A new continuing case study and “Best Practices” feature provide even more opportunities for readers to apply the skills learned.

    • Quality Improvement: Pearson New International Edition

      د.إ400.00

      For undergraduate and graduate-level courses in Quality Control, Statistical Process Control, Quality Improvement, and Quality Assurance. This book will be valuable in programs such as Quality Improvement, Lean Six Sigma, Quality

    • Education Limited Ethics for The Information Age,

      د.إ250.00

      In an era where information technology changes constantly, a thoughtful response to these rapid changes requires a basic understanding of IT history, an awareness of current issues, and a familiarity with ethics.

      Ethics for the

    • Human Resource Management and Change

      د.إ350.00

      This exciting new book has grown from a need to provide practical advice to managers who deal with contemporary human resource and change issues. A crucial role of a manager is to respond in the best interests of the organisation and at the same time retain talent. Skill shortages and ageing populations in developed economies and the need for emerging economies to develop their workforce coincide to present managers with unique challenges.

      Human Resource Management and Change: A practising managers guide offers a timely overview of recent environmental and economic changes as depicted by the DELTA forces of change. These include demographic, environmental, legal, technical and attitudinal changes that are in part the product of globalization, and the Global Financial Crisis (GFC). The fundamental strategies for managing change and implementing human resource practices are clearly explained. End of chapter study guides further explain the topics of the chapters by providing case studies and review and discussion questions as well as further reading.

    • Global Strategic Management

      Discover both sides of international business and how to prepare for the future, this title doesn’t just show you what it’s like for foreign businesses entering a new […]

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