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This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned Cranfield School of Management that not only shows how marketing systematically contributes to shareholder value, but also provides a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable. Malcolm McDonald, Stan Maklan and Peter Mouncey introduce strategic marketing planning and then describe in detail the key steps in the modelling process as well as the procedures for applying it in practice. Updated throughout, this new edition includes the latest digital and social media metrics and advice on measuring the effectiveness of multichannel strategies. Marketing Value Metrics will enable marketing executives to measure more effectively the impact of marketing activity against organizational goals and will empower marketing teams and their managers to justify and defend their plans and strategies to their CEOs and CFOs.

From the legendary #1 New York Times bestselling author of Plum Island and Night Fall, Nelson DeMille’s blistering new novel features an exciting new character–U.S. Army combat veteran Daniel “Mac” MacCormick, now a charter boat captain, who is about to set sail on his most dangerous cruise.

Daniel Graham MacCormick–Mac for short–seems to have a pretty good life. At age thirty-five he’s living in Key West, owner of a forty-two-foot charter fishing boat, The Maine. Mac served five years in the Army as an infantry officer with two tours in Afghanistan. He returned with the Silver Star, two Purple Hearts, scars that don’t tan, and a boat with a big bank loan. Truth be told, Mac’s finances are more than a little shaky.