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Evidence-Based Reward Management presents an analysis of the current failure of organisations to assess the effectiveness of pay and reward practices. It considers the reasons for this and outlines the damaging consequences of it. By examining recent developments in human capital information and measurement it looks at how HR can construct effective reward for improved performance, both for the individual and organization. The authors present the tools and techniques which can be applied to practice evidence-based reward management including a 4 step model, which sets strategic goals, reviews current policies, looks at how to pilot and make changes and improvements and explains how to monitor and adapt on an ongoing basis

Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on PR as well as updated case studies and examples throughout the book to engage students of this exciting subject with the thought processes behind some of the latest PR stunts.

Exploring Corporate Text and Cases(Enhanced Media Edition) Johnson, Gerry; Scholes, Kevan and Whittington, Richard.

The introduction of this edition establishes the book’s core mission: to help students become confident, effective academic writers by mastering rhetorical patterns. Kirszner and Mandell frame writing as a skill built through practice, exposure to strong models, and understanding how structure shapes meaning.