Excludes the technical and more advanced content that is required by specialist accounting students, but offers the general business student a firm foundation in management accounting.

The first textbook of its kind, taking a uniquely global approach to project management in construction. Using a wealth of case studies from around the world to explain theory and practice, the authors take a business-oriented, decision-making approach to project management and the challenges it faces in the modern world. The book covers topics highly relevant to the challenges and opportunities currently facing the global construction industry, including managing culturally-diverse and globally dispersed teams, international project finance and global stakeholders in projects.

Management Information Systemstakes a management perspective towards IS identifiing the issues of organisation and strategy that managers face as they decide how to respond to technological opportunities.

The book draws on extensive research to present a distinct organisational perspective on the management of information systems, following the argument that managing successive IS projects as part of a coherent organisational process (rather than as isolated technological events) will produce an information system that enhances broader strategy. The book also includes many case studies which will enable readers to understand and resolve practical and

For courses in Principles of Marketing at four year and two year colleges. This accessible, overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars – (1) theory and concepts; (2) practices and applications; and (3) pedagogy – cultivating an efficient, effective teaching and learning environment. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students’ learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook. Features Fully Customisable and Easy to Use. Interactive for Active Learning. Collaborative for Shared Learning. Outcome Based. Performance Assessed. Take advantage of this powerful course management tool, available for use in CourseCompass, Blackboard and WebCT.

Marketing Communicationsprovides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing.

This fully updated 6th edition of Marketing Communicationsfeatures more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell’s Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.

THE most widely used Hospitality marketing book―this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today’s global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.