Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best ‘how-to’ guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP’s Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel’s Corporate Revolution; the UK Department of Culture, Media & Sport’s First World War Centenary Commemorations; and Lanson’s campaign for unbiased.co.uk.

The instant New York Times Bestseller

In Platonic, psychologist and friendship expert Dr Marisa G. Franco unpacks why undervaluing friendship in our culture has led to an epidemic of isolation, and what we can do about it.

A key text for all those on policing degree or other pre-join routes, this book examines police procedure and evidence in the criminal justice system, providing clear and accessible information while encouraging analysis and reflection. Chapters cover police powers, stop and search, arrest and custody, disposals, court procedures and disclosure, and rehabilitation. Uniquely it follows the journey of a fictional family who all in one way or another become involved in the criminal justice system, allowing students to consider a range of possible options and outcomes and bringing the theory to life.

This volume offers an incisive overview of central issues and controversies in political thought and analysis. It includes major discussions of the idea of the modern state, contemporary theories of the state, problems of power and legitimation, new forms of democratic ideal, citizenship and social movements, the direction of public policy and the fate of sovereignty in the modern global system. While analysing these topics, the author critically assesses the thought of many of those who have contributed decisively to political discussion. Among those whose works are discussed are classic figures such as Hobbes, Locke, Mill and Marx, as well as contemporary writers such as Habermas, Offe and Giddens.

Political Theory and the Modern State is an ideal resource for students seeking an introduction to modern politics and political sociology. It is also an original statement about the many competing perspectives in political thought today.