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    • William Morrow Most Intriguing Lady

      د.إ150.00

      INTERNATIONAL BESTSELLER

      From Sarah Ferguson, the Duchess of York, a sweeping, romantic compulsively readable historical saga about a Duke’s daughter―the perfect Victorian lady―who secretly moonlights as an amateur s

    • Applied Statistics in Business and Economics ISE

      د.إ150.00

      The 2024 release of Applied Statistics in Business and Economics offers a complete yet student-friendly application-based approach necessary for student success in the classroom and beyond. This title continues to focus on Excel and business applications, with new Integrated Excel exercises and concept videos, while also taking into account that the analytics world is using more sophisticated tools with the addition of an optional section on R for each chapter to expose students to the application of R to solve statistical problems. This title also includes updated and applicable Analytics in Action briefings and Mini Cases in each chapter to help students tie concepts to real-world situations found in today’s business environment, further promoting career-readiness.

    • Calculus: Early Transcendentals

      د.إ150.00

      The author’s goal for the book is that it’s clearly written, could be read by a calculus student and would motivate them to engage in the material and learn more.

    • Economics with MyEconLab

      د.إ150.00

      Economics seventh edition is all new.  A new co –author Alison Wride from the University of Exeter has joined the team to build on the well known and well loved previous six editions. The new seventh edition continues to provide a comprehensive and completely up-to-date self-contained introduction to the world of economics.

    • Entrepreneurship and Small Business: Start-Up, Growth & Maturity

      د.إ150.00

      Entrepreneurship& Small Business examines how firms develop from start-up, both tracing growth and exploring failure. It studies entrepreneurs – what motivates them, how they manage and lead, and how certain defining characteristics they possess can help shape the businesses they run. The book outlines good management practice for students and encourages and develops entrepreneurial skills. Clearly structured and accessibly presented, the comprehensive coverage includes accounting control and decision-making, as well as chapters on family businesses, corporate, international and social entrepreneurship. Case insights, long case studies and discussion scenarios are used to practically demonstrate how concepts are implemented in successful small and growing companies. Burns’ text is ideal for undergraduates, MBA students, and students taking specialist postgraduate modules on Entrepreneurship, Enterprise, Small Business Management and New Venture Creation within business and management courses.

    • Environmental Chemistry

      د.إ150.00

      With clear explanations, real-world examples and updated questions and answers, the tenth edition of Environmental Chemistry emphasizes the concepts essential to the practice of environmental science, technology and chemistry while introducing the newest innovations in the field. The author follows the general format and organization popular in preceding editions, including an approach based upon the five environmental spheres and the relationship of environmental chemistry to the key concepts of sustainability, industrial ecology and green chemistry. This readily adaptable text has been revamped to emphasize important topics such as the world water crisis. It details global climate change to a greater degree than previous editions, underlining the importance of abundant renewable energy in minimizing human influences on climate.

    • Kaplan GRE Math : Score Higher with 1,000+ Drills & Practice Questions

      د.إ150.00
      The Best Practice

      • More than 1,000 practice questions and drills, including new questions for this edition
      • 6 full-length Quantitative Reasoning practice sets
      • Diagnostic tool for even more targeted Quantitative practice
      • Review of crucial math skills and concepts, including arithmetic, algebra, data interpretation, geometry, and probability
      • Key strategies for all Quantitative Reasoning question types
      • An advanced practice section for those aiming for a very high score

      Expert Guidance

      • We know the test: The Kaplan team has spent years studying every GRE-related document available to ensure our practice materials are true to the test
      • Our books and practice questions are written by veteran GRE teachers who know students―every explanation is written to help you learn
      • We invented test prep―Kaplan (www.kaptest.com) has been helping students for 80 years, and our proven strategies have helped legions of students achieve their dreams
    • Marketing Communications

      د.إ150.00

      Marketing Communicationsprovides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing.

      This fully updated 6th edition of Marketing Communicationsfeatures more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell’s Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.

    • Network Management Fundamentals

      د.إ150.00

      A guide to understanding how network management technology really works

      Alexander Clemm, Ph.D.

      Network management is an essential factor in successfully operating a network. As a company becomes increasingly dependent on networking services, keeping those services running is synonymous with keeping the business running. Network Management Fundamentals provides you with an accessible overview of network management covering management not just of networks themselves but also of services running over those networks.

      Network Management Fundamentals explains the different technologies that are used in network management and how they relate to each other. The book focuses on fundame

    • Did You Eat Yet?

      د.إ150.00

      If you were ever to visit Ronnie Woo, chef and beloved food personality, the first words out of his mouth would be “Did you eat yet?”—just like how his mom would greet him and express her love. While not everyone would be so lucky to experience a Ronnie-cooked meal or his mood-lifting humor firsthand, Did You Eat Yet? is the next best thing, with more than 100 of his surprisingly achievable, effortlessly stylish recipes celebrating an All-American Asian pantry. With chapters spanning from breakfast to dessert, and everything in between, you can start your day with Chicken Congee with Pork Floss & X.O. Sauce or a Big Ass Buttermilk Cinnamon Roll, snack on Blistered Miso Butter Green Beans, have a healthy lunch of Hawaiian Inspired Chicken Vermicelli Bun Bowl, feast on Gochujang Grilled Skirt Steak, and end on a sweet note with his Caramelized Hong Kong-Inspired Egg Tart. Plus:

      • Sexy Sauces
    • Physically Based Rendering, fourth edition: From Theory to Implementation

      د.إ150.00
      Photorealistic computer graphics are ubiquitous in today’s world, widely used in movies and video games as well as product design and architecture. Physically-based approaches to rendering, where an accurate modeling of the physics of light scattering is at the heart of image synthesis, offer both visual realism and predictability. Now in a comprehensively updated new edition, this best-selling computer graphics textbook sets the standard for physically-based rendering in the industry and the field.

      Physically Based Rendering describes both the mathematical theory behind a modern photorealistic rendering system as well as its practical implementation. A method known as literate programming combines human-readable documentation and source code into a single reference that is specifically designed to aid comprehension. The book’s leading-edge algorithms, software, and ideas—including new material on GPU ray tracing—equip the reader to design and employ a full-featured rendering system capable of creating stunning imagery. This essential text represents the future of real-time graphics.

      • Detailed and rigorous but accessible approach guides readers all the way from theory to practical software implementation
      • Fourth edition features new chapter on GPU ray tracing essential for game developers
      • The premier reference for professionals learning about and working in the field
      • Won its authors a 2014 Academy Award for Scientific and Technical Achievement
      • Includes a companion site complete with source code
    • The Side Gardener

      د.إ150.00

      For everyone who loves to garden or cook, this is a sensational cookbook celebrating the beauty of freshly grown produce.

      “This stunning cookbook tells the story of how bestselling and award-winning cookbook author Rosie Daykin turned a lan

    • Southern Cooking, Global Flavors

      د.إ150.00

      Drawing on his experiences cooking around the world, a celebrated chef revisits his Southern cooking roots by reimagining iconic dishes of the American South with bold international flavors.

      Learn to cook favorite traditional Southern d

    • The Unnatural Nature of Science

      د.إ150.00

      This is a scientist’s view of the culture of science; authoritative and informed and at the same time mercifully accessible to those who find cohabiting with this culture a puzzling experience.

    • Multi-level Governance

      د.إ150.00

      This unique collection brings together leading scholars from a range of disciplines to assess and critique the key concept of multi-level governance. This is a concept which has been widely adopted to explain the changing nature of domestic and international politics ever since its early application to the EU.

    • Services Marketing

      د.إ150.00

      Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

    • Business Driven Information Systems

      د.إ150.00

      Business Driven Initiatives first; Technology second

      Business Driven Information Systems discusses various business initiatives first and howtechnology supports those initiatives second. The premise for this unique approach is thatbusiness initiatives should drive technology choices. Every discussion first addresses thebusiness needs and then addresses the technology that supports those needs. This text providesthe foundation that will enable students to achieve excellence in business, whether theymajor in operations management, manufacturing, sales, marketing, finance, human resources,accounting, or virtually any other business discipline. Business Driven Information Systems isdesigned to give students the ability to understand how information technology can be a pointof strength for an organization.

    • Globalisation and Citizenship: The Transnational Challenge

      د.إ150.00

      While there is much debate over the concept, globalization implies at least two distinct phenomena. First, it suggests that political, economic and social activities are becoming increasingly inter-regional or intercontinental in scope. Secondly, it suggests that there has been an intensification of levels of interaction and interconnectedness between states and societies. Citizenship, as one of the foundational concepts of the modern liberal democratic states, provides the normative framework within which globalization debates may be understood and evaluated. It also examines how different concepts, theories and practices of citizenship are evolving in response to globalization. Central questions explored in this text are:

    • Understanding, Managing and Implementing Quality: Frameworks, Techniques and Cases

      د.إ150.00

      This book considers strategic aspects of quality management and self-assessment frameworks, and provides an in-depth examination of a number of the main quality improvement tools and techniques. Incorporating a critical orientation and drawing upon original case-studies, it also reviews the implementation of a variety of quality management programmes in a range of organisational contexts, including manufacturing, higher education, health care, policing and retailing.

    • Psychology of Learning for Instruction

      د.إ150.00

      The Third Edition of this popular text continues its in-depth, practical coverage with a focus on learning and instruction that presents the latest psychological and educational models and research to the students of today’s learning society.

      Psychology of Learning for Instruction, Third Edition, focuses on the applications and implications of the learning theories. Using excellent examples ranging from primary school instruction to corporate training, this text combines the latest thinking and research to give students the opportunity to explore the individual theories as viewed by the experts. Students are encouraged to apply “reflective practice,” which is designed to foster a critical and reflective mode of thinking when considering any particular approach to learning and instruction.

    • Introduction to Systems Analysis and Design

      د.إ150.00

      Now readers can develop the solid conceptual, technical and managerial foundations needed for effective systems analysis design and implementation as well as the project management skills for systems development with INTRODUCTION TO SYSTEMS ANALYSIS AND DESIGN: AN AGILE, ITERATIVE APPROACH, 6E, International Edition. This popular text teaches both the traditional (structured) and the object-oriented (OO) approach to systems analysis and design. This book focuses on content that’s most important to know with an emphasis on use case driven techniques for systems analysis and design. This edition introduces most recent developments and tools, with expanded coverage of project management for adaptive projects and content reflecting Microsoft® Project 2010. A new continuing case study and “Best Practices” feature provide even more opportunities for readers to apply the skills learned.

    • Promotional Cultures: The Rise and Spread of Advertising, Public Relations

      د.إ150.00

      In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

      Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.

      Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.

    • Educational Psychology

      د.إ150.00

      This new text provides an engaging and stimulating introduction to the central concepts, themes and ongoing research in educational psychology today.

      The text clearly and concisely presents the key ideas, but equally encourages undergraduate and postgraduate psychology students to go beyond the text to read primary sources, and to develop an awareness of the controversies, complexities, and unresolved issues in a topic area.

      At the heart of the text is also an emphasis on developing the skills of how to read and use journal articles and how to critically evaluate sources of information.

      A website accompanying the book at www.pearsoned.co.uk/markswoolfson provides starter links to primary journal papers for key topics.

    • International Economics

      د.إ150.00

      Nobel Prize winning economist Paul Krugman and renowned researcher Maurice Obstfeld set the standard for International Economics courses with the text that remains the market leader in the U.S. and around the world.

      This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

      International Economics: Theory and Policy is a proven approach in which each half of the book leads with an intuitive introduction to theory and follows with self-contained chapters to cover key policy applications.

    • Red Globe Press Mastering Communication

      د.إ150.00

      This book will help students improve their speaking, listening, reading and writing skills. It will give an understanding of the importance of good communication skills for their personal development and career. It is relevant to a variety of courses: HE, FE, Professional, Open University, A-level and International Baccalaureate.

    • Balanced Website Design: Optimising Aesthetics, Usability and Purpose

      د.إ150.00

      Real Website Design is a new methodology that fuses traditional strengths of structured, stepped, and iterative approaches to design and implementation, sharply focused throughout a project on defining and achieving the desired purpose, usability and aesthetic characteristics – which are essential requirements of any website. This book offers practical discussion of new perspectives on usability and aesthetics, and a down-to-earth, structured approach to designing a website or teaching website design.

    • Essentials of Digital Signal Processing Using MATLAB, Adapted International Student Edition

      د.إ150.00

      In this supplementary text, MATLAB� is used as a computing tool to explore traditional DSP topics and solve problems to gain insight. This greatly expands the range and complexity of problems that students can effectively study in the course. Since DSP applications are primarily algorithms implemented on a DSP processor or software, a fair amount of programming is required. Using interactive software such as MATLAB� makes it possible to place more emphasis on learning new and difficult concepts than on programming algorithms. Interesting practical examples are discussed and useful problems are explored.

    • Prayer and Fasting

      د.إ150.00

      Dr. Kingsley A. Fletcher reports on the miraculous results of prayer and fasting as personally experienced by himself and others.
      He describes scriptural keys to use. As you apply these principles to your life, you will experience:

    • Neuroscience for Counsellors:

      د.إ150.00

      This book explains neuroscience discoveries in accessible, plain English and provides guidance on how to apply this knowledge to counselling practice in order to enhance understanding of clients’ needs.

    • Global Marketing: A Decision-Oriented Approach

      د.إ150.00

      The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

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