Professional Books

    • Marketing

      د.إ260.00
      Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company? This third edition of Marketing maintains the fresh and practice- focused approach for which it has become so popular, and continues to provide students with a truly unique insight into the fascinating world of a marketing practitioner through informative and engaging bespoke video interviews with those in the industry. – How did a youth engagement agency Livity use young people’s affiliation for music to raise awareness of Childline? – What social media campaign did Virgin Media decide upon to promote superfast broadband? – How did BBH go about shifting reader perceptions of the Guardian newspaper? – Which message did Budweiser Budvar decide to develop in order to build strong emotional links with its customers? Fully integrated with the topics covered in the textbook, each practitioner interview demonstrates how marketing problems are approached and solved in the real world. Hear from an international mix of companies including Virgin Media, Orange, Bartle Bogle Hegarty, Brompton Bicycle, Oxfam, BrainJuicer, Budweiser Budvar in the Czech Republic, Systembolaget in Sweden, and RAK Bank in the UAE. Theory is firmly set in context for students through extensive use of integrated examples and mini cases within each chapter featuring companies such as twitter, itunes, and Red Bull, and covering marketing in a global context discussing Unilever operating in China, Nestle marketing in Malaysia, and a company selling halal meat in North London. Review and discussion questions conclude each chapter bringing together the themes discussed and encouraging students to engage with the material. Links to seminal papers throughout each chapter also present the opportunity to take this learning further, if desired. Employing their trademark lively writing style, the authors continue to encourage students to explore beyond the classical marketing perspectives, provoking them into thinking critically about how they would approach marketing issues. Students will learn the theory that supports those skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, selling products to the government, and deciding which pricing approach to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to their advantage. Supporting both students and lecturers are the accompanying online resources: For lecturers: – Access exclusive video interviews of marketers from well-known organizations including Virgin Media and BBH to share with your students and help make marketing theory relevant to them – Save time by using the fantastic bank of additional resources including PowerPoint slides, comprehensive library of YouTube clips, test bank and tutorial activities to help support your teaching. For students: – Learn from the top recruitment professionals on the attributes they look for in graduates entering the workplace – Explore the latest developments in digital marketing and social media – Download our expert authors’ podcasts to learn and revise on the go – Check you’ve really understood with a wealth of multiple choice questions, worksheets and activities
    • College Mathematics for Business, Economics, Life Sciences and Social Sciences, Global Edition

      د.إ260.00

      For courses covering finite mathematics and/or calculus for students in business, economics, social sciences, or life sciences. Barnett/Ziegler/Byleen is designed to help students help themselves succeed in the course. This text offers more built-in guidance than any other on the market―with special emphasis on prerequisites skills―and a host of student-friendly features to help students catch up or learn on their own. The content is organized into three parts: (1) A Library of Elementary Functions (Chapters 1-2), (2) Finite Mathematics (Chapters 3-9), and (3) Calculus (Chapters 10-15). This program provides a better teaching and learning experience. Here’s how: Personalized learning with MyMathLab®: the accompanying MyMathLab course provides online homework and learning tools that help students help themselves succeed. More than 6,900 exercises in the text help you craft the perfect assignments for your students, with plenty of support for prerequisite skills. Built-in guidance helps students help themselves learn course content. Flexible coverage allows instructors to use this text in a way that suits their syllabus and teaching style.

    • Acute and Emergency Care in Athletic Training

      د.إ260.00

      Strength and conditioning is more than sets and repetitions—it is a scientific discipline grounded in physiology, biomechanics, and the systematic development of human performance. As athletes and clients seek higher levels of strength, speed, power, and resilience, professionals must rely on principles that are both evidence‑based and practically applicable.

      This book provides that foundation. Drawing on decades of research and applied coaching experience, it presents the essential concepts that guide safe, effective, and progressive training. From understanding how the body adapts to stress, to designing programs that meet the needs of diverse populations, each chapter builds the knowledge required for competent practice. Whether preparing for the CSCS exam or advancing professional expertise, readers will find a clear, structured pathway to mastering the science and application of strength and conditioning.

    • Dimensional Analysis for Meds: Refocusing on Essential Metric Calculations: Refocusing on Essential Metric Calculations

      د.إ260.00

      Safe medication administration is one of the most critical responsibilities in healthcare, and accuracy in dosage calculation forms the foundation of that safety. Yet for many students, medical math can feel overwhelming—filled with formulas, conversions, and unfamiliar terminology. This book is designed to remove that complexity. By focusing on dimensional analysis, a single, consistent method for solving dosage problems, it offers a clear pathway to mastering essential metric calculations used in everyday clinical practice. Each chapter builds skills step by step, reinforcing concepts through guided examples, practice exercises, and real‑world scenarios. With updated standards, expanded IV‑therapy content, and practical

    • The Colorado River: Chasing Water

      د.إ250.00

      In Association with Grand Canyon Conservancy and National Audubon Society.

      Through photography and essays, this book is a celebration of one of America’s most valuable and iconic rivers and a warning demonstrating the river is a bellwether

    • Project 562

      د.إ250.00

      NEW YORK TIMES BESTSELLER – A photographic and narrative celebration of contemporary Native American life and cultures, alongside an in-depth examination of issues that Native people face, by celebrated photographer and storyteller Matika Wilbur of the Swinomish and Tulalip Tribes.

      “This book is too important to miss. It is a vast, sprawling look at who we are as Indigenous people in these United States.”–Tommy Orange (Cheyenne and Arapaho), author of There There

       

      Longlisted for the Andrew Carnegie Medal

    • Painting People and Portraits

      د.إ250.00

      The definitive guide to painting people and portraits, with simple exercises and step-by-step demonstrations.

      Bestselling artist and author Hazel Soan explains how to create beautiful and engaging portraits of your loved ones, with hand

    • i Home at Last

      د.إ250.00

      Bestselling author and popular American architect Gil Schafer returns with the final installment in his trilogy on the rewards of living in the American house.

      The work of Gil Schafer―one of the world’s leading experts on contemporary t

    • Fran Silvestre

      د.إ250.00
      In 2005, Fran Silvestre founded his Valencia-based interior design studio and architecture firm, Fran Silvestre Arquitectos. With its clean lines and minimalist yet sophisticated style, the practice rapidly attracted international renown. This monograph presents Fran Silvestre s finest projects that display his ethos of efficient beauty. Driven by the search for architectural continuity and the aim to create ideal places to live in, Silvestre pays special attention to the cohesion of his buildings within their natural environment the volumes celebrate their surroundings rather than take away from them. From the sunny shores of Valencia and Alicante in Spain to the verdant hillsides of Brazil and Colombia to Los Angeles and China, the striking projects illustrate Silvestre s approach of conceiving architecture that holds onto air and walks on water. Complete with an informative text written by leading expert Philip Jodidio, this new title will inspire readers to see architecture in a new way.
    • Dürer’s Knots

      د.إ250.00

      Albrecht Dürer’s depictions of Muslim figures and subjects are considered by many to be among his most perplexing images. This confusion arises from the assumpt

    • Country House Living

      د.إ250.00

      Following her success with Nora Murphy’s Country House Style, Murphy celebrates a selection of homes and their homeowners, each exemplifying a different style.

      For Nora Murphy,a country house isn’t so much a place as it i

    • Anatomy in Motion:

      د.إ250.00

      Anatomy in Motion is an expansive collection of incredibly detailed photography and overlaid illustrations, showing the human figure in a variety of dynamic movements, at every stage of the action.

    • Language Leader Upper Intermediate Coursebook and CD-ROM Pack

      د.إ250.00

      Language Leader is a thought-provoking course ideal for contemporary students who need communication skills for the 21st century. The course includes: Topic areas that stimulate discussion and debate. Clear structure and progression. Solid study and writing skills syllabus. Unique scenario lessons engage students in motivating and enjoyable communicative task.

    • Educational Spaces

      د.إ250.00
      Educational Spaces of the World, is a highly illustrated publication, providing an overview of what is, possibly, the most important, socially responsive design that an architect may pursue. Education can shape lives so the ambience of the learning environment is fundamental. Educational spaces are the focus of all the buildings featured in this volume, ranging from day care facilities to secondary, tertiary institutions, and much more. The projects profiled in this book are by architects who are practiced in educational design and their work is testament to their specialist expertise. Each project showcased has been designed to provide all the services required of the specific educational facility, while also responding to current trends and new developments in this field. In addition, biographies of many of the participating architectural and design firms are provided for readers’ information and interest. This, the latest Educational Spaces volume, continues to be an important documen
    • Fundamentals of Multimedia

      د.إ250.00

      This book offers introductory-to-advanced material on all major aspects of multimedia, including pointers to current links for information and demos at the most advanced level, to form a complete reference. Topics covered include introduction to multimedia, graphics/image data representations, color models in images and video, basics of digital audio, lossy compression, image compression standards, basic video compression techniques, basic audio compression techniques, multimedia networks, and more. For professionals involved in Computer-Aided Engineering, Computer Systems Organization, Computer-Communication Networks, Computing Methodologies, Coding and Information Theory, or anyone interested in a good reference on current multimedia technologies.

    • Guide to the Management Gurus 5th Edition

      د.إ250.00

      The fifth edition of the original, best-selling guide to the ideas of leading management thinkers.

      The ten additional full-length entries range from classic gurus such as Henry Gantt and the Gilbreth time-and-motion pioneers to the latest thinkers influencing 21st-century business, including Clayton Christensen, master of innovation theory, and Karen Stephenson with her ground-breaking insights into human networks.

    • Accounting and Finance for Non-Specialists

      د.إ250.00
      Accounting and Finance for Non-Specialists, Ninth Edition Peter Atrill & Eddie McLaney “Attractive, compact and informative book” Chris Grover, University of Winchester “Written in a fluent and readable style and supplemented by numerous real world examples, Accounting and Finance for Non-Specialists is pretty unique in the field.” Navjot Sandhu, Birmingham City University This market-leading text offers an accessible, effective introduction to key accounting and finance topics. With a focus on decision-making, Accounting and Finance for Non-Specialists also teaches you how to apply your learning to real-world business scenarios. The 9th edition retains the popular real world examples, progress checks, activities and exercises, and updates the coverage using an informal and engaging narrative. Key Features Up-to-date coverage, including the latest IFRSs Accessible step-by-step approach helps you master the subject one step at a time New real world examples provide opportunities to apply and develop techniques New progress checks, activities and exercises reinforce learning Focus on decision-making prepares you for careers in business Peter Atrill is a freelance academic and author working with leading institutions in the UK, Europe and SE Asia. He was previously Head of Accounting and law and Head of Business and Management at the Plymouth University Business School. Eddie McLaney is Visiting Fellow in Accounting and Finance at Plymouth University.
    • Food Studies

      د.إ250.00

      The introduction explains that food studies is a growing interdisciplinary field that examines food not only as a source of nutrition but also as a reflection of culture, identity, history, society, economics, and human behavior. Because food connects many areas of human life, researchers use different methods and perspectives to understand its meaning and impact

    • International Human Resource Management

      د.إ250.00

      International Human Resource Management offers coverage of international, comparative and cross-cultural HRM. Ideal for students taking this subject for the first time or studying in their second language, this title balances theory with cases and examples from across the globe. Its wealth of contributors providing expert knowledge of specific countries and regions makes this a truly international text.

      It combines three approaches of study:

      International – theme focused (resourcing, talent in an international context), Comparative – country focused (India and HRM, China and HRM) and Cross-cultural – linking HR to wider organisation (leadership in international context).

    • Management Accounting for Business Decisions

      د.إ250.00

      Excludes the technical and more advanced content that is required by specialist accounting students, but offers the general business student a firm foundation in management accounting.

    • Financial Institutions Management

      د.إ250.00

      Saunders and Cornett’s Financial Institutions Management: A Risk Management Approach provides an innovative approach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which these risks are managed are becoming increasingly similar whether an institution is chartered as a commercial bank, a savings bank, an investment bank, or an insurance company. Although the traditional nature of each sector’s product activity is analysed, a greater emphasis is placed on new areas of activities such as asset securitisation, off-balance-sheet banking, and international banking.

    • Economics for Managers, Global Edition

      د.إ250.00

      Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.

      To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.

      The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.

    • Differentiated Science Inquiry by Douglas J. Llewellyn – Paperback

      د.إ250.00

      “This very readable book beautifully ties together inquiry, motivational strategies, and differentiation. With multiple examples of science lessons across disciplines, this important book provides a solid rationale for the importance of differentiated inquiry.”
      ―Susan B. Koba, President-Elect
      National Science Education Leadership Association

      “The author relates his strategies to real-life scenarios and includes hands-on examples that are easy to implement. A must-have for any science teacher!”
      ―Diane Callahan, Middle School Science Teacher
      Fairfield Middle School, OH

      Ignite science learning with differentiated instruction

      Given that each child learns differently, it makes sense that one type of science instruction does not fit all. Best-selling author Douglas Llewellyn gives teachers standards-based strategies for differentiating inquiry-based science instruction to more effectively meet the needs of all students. This book takes the concept of inquiry-based science education to a deeper level with the author′s unique model, including fresh ideas for engaging students and practical tools for differentiating inquiry instruction. The text demonstrates:

      • Methods for determining when and how to provide students with more choices, thereby increasing their ownership and motivation
      • Ways to implement differentiated science inquiry in the main areas of science instruction
      • Strategies for successfully managing the classroom

      Differentiated Science Inquiry offers compelling examples and is filled with helpful how-to′s for modifying existing activities and labs for effective instruction.

    • Basic Business Statistics: International Edition

      د.إ250.00

      Berenson shows students how statistics is used in each functional area of business.

    • Game Development with Unity

      د.إ250.00
      The Unity engine game development tool is a multi-platform engine and editor rolled into one. It is an ideal development tool for independent developers and students, and many pro studios turn to it for fast prototyping. Unity allows developers to create a single game and release it on many platforms including Android, iOS, and the web. This completely updated edition of GAME DEVELOPMENT WITH UNITY is a tutorial-style guide that provides a complete overview of the Unity editor along with step-by-step projects covering every basic functional aspect, from asset importing to publishing. Each chapter includes tutorials and small assignments geared toward making a larger game. You will learn the basics of design and level theory and prototyping concepts in the virtual world. You will also learn how to polish and publish your finished game. A companion website features software, sample levels, source code and more. Start learning Unity today with GAME DEVELOPMENT WITH UNITY, SECOND EDITION.
    • Qualitative Organizational Research: Core Methods and Current Challenges

      د.إ250.00

      This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.

    • Cases to Accompany “Contemporary Strategy Analysis”

      د.إ250.00

      This popular casebook which illustrates the key strategic management concepts and frameworks is now available in a new and updated edition. This title: now includes new case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse as well as updated and more condensed versions of cases included in the previous edition; demonstrates current business theory using real business situations, focusing on well-known companies from North America, Europe and Asia; and, can be used to accompany the textbook Contemporary Strategy Analysis or as a stand-alone text.

    • An Introduction to Language

      د.إ250.00

      AN INTRODUCTION TO LANGUAGE is ideal for use at all levels and in many different areas of instruction, including education, languages, psychology, anthropology, teaching English as a Second Language (TESL), and linguistics. All chapters in this best-seller have been revised to reflect recent discoveries and new understanding of linguistics and languages.

    • Strategic Human Resource Management: An International Perspective

      د.إ250.00

      Instructors – Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version.

      Containing simple explanations of complex ideas and written in plain English, this text has been designed with your needs as a student firmly in mind.

      Whether you are studying at undergraduate or postgraduate level, our team of expert authors will guide and develop your understanding of each key area of the curriculum, from the fundamentals through to critical evaluation towards the end of each chapter.

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