Professional Books

Building on the success of the first edition , the new edition of of Consumer Behaviour has been  fully revised and updated to be even more student friendly.

Through the author teams seven decades of teaching and  researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour.

Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.

Complete EU Law combines extracts from leading cases and articles with expert author commentary in a concise and student-friendly format. The broad range of key topics taught on EU law modules are thoroughly covered, including full chapters on human rights and competition law. The Complete titles are ambitious in their scope; they’ve been carefully developed with teachers to offer law students more than just a presentation of the key concepts. Instead they offer a complete package. Only by building on the foundations of the subject, by showing how the law works, demonstrating its application through extracts from cases and judgments, and by giving students the tools and the confidence to think critically about the law will they gain a complete understanding. This text is also supported by an Online Resource Centre which includes: * An interactive timeline and map illustrating the development of the EU and providing essential background knowledge of the Union and its Member States * Video clips from the European Commission showing key moments in EU legal history * Updates from the authors allowing students to stay on top of key developments in EU law * Self-test questions with instant feedback to help check understanding and assist with revision * Outline answers to assessment questions to help develop essay and problem-solving skills ahead of exams

Like its predecessors, the ninth edition of this text brings to readers a comprehensive, up-to-date presentation that teaches students how to think critically about society and their own lives from a wide range of classical and contemporary perspectives. Combining balanced coverage of theory with current research findings and abundant learning aids and exercises, this text will help students develop a sociological imagination.

For courses in C++ Programming

Fundamentals of C++ for Novices and Experienced Programmers Alike

Intended for use in a two-term, three-term, or accelerated o

Management Information Systemstakes a management perspective towards IS identifiing the issues of organisation and strategy that managers face as they decide how to respond to technological opportunities.

The book draws on extensive research to present a distinct organisational perspective on the management of information systems, following the argument that managing successive IS projects as part of a coherent organisational process (rather than as isolated technological events) will produce an information system that enhances broader strategy. The book also includes many case studies which will enable readers to understand and resolve practical and

The introduction explains that marketing is about identifying, creating, communicating, and delivering value to customers while building profitable relationships. It argues that successful organizations are customer-focused rather than product-focused. Companies must understand customer needs, develop offerings that satisfy those needs better than competitors, and build long-term customer loyalty.

The chapter also introduces key themes of modern marketing, including:

• The importance of creating customer value and satisfaction.
• Building strong customer relationships to achieve loyalty and profitability.
• The role of marketing in creating value for customers and capturing value in return.
• Changes in the marketing environment, such as globalization, digital technologies, and social media.
• The need for ethical, socially responsible, and sustainable marketing practices.

For undergraduate and graduate students enrolled in an international finance course.

An approach that blends theory and practice with real-world data analysis.

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:

All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to orga

Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent,consistent and clear use of a company’s communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.

The much-anticipated fourth edition of Designing the User Interface provides a comprehensive, authoritative introduction to the dynamic field of human-computer interaction (HCI). Students and professionals learn practical principles and guidelines needed to develop high quality interface designs―ones that users can understand, predict, and control. It covers theoretical foundations, and design processes such as expert reviews and usability testing. Numerous examples of direct manipulation, menu selection, and form fill-in give readers an understanding of excellence in design. Recent innovations in collaborative interfaces, online help, and information visualization receive special attention. A major change in this edition is the integration of the World Wide Web and mobile devices throughout the book. Chapters have examples from cell phones, consumer electronics, desktop displays, and Web interfaces.

Managing Services is an alternative to the growing service management market in that it is more managerial and procedural, placing less emphasis on quantitative tools and more on strategic concerns. The benefit of this approach is that it views services from the perspective of the general manager rather than the operations specialist. This is important, especially considering most students taking this course aspire to and are preparing for managerial positions.

This book is a comprehensive introduction to supply chain financing as a business model that enables companies to reduce costs, improve their working capital and manage risks more tightly. Supply chain financing is using the supply chain to fund the

Genetics: A Conceptual Approach engages students by focusing on the big picture of genetics concepts and how those concepts connect to one another. The Seventh Edition Digital Update continues its missi