Professional Books

This very successful text provides a discussion of change in relation to the complexities of organizational life – with an emphasis on applying the theory into practice. Now thoroughly updated in its 4th edition, Organisational Change reflects a rapidly changing world and considers ‘how change has changed’.

The book is structured in three parts. The first part considers the causes and nature of change. Part two ‘opens up’ the organization to expand on issues of structuring for change, the cultural and political contexts for change and how to lead change. Part three moves firmly into addressing the more practical considerations of designing, planning and implementing change.

The book is ideal for both MBA students and those studying specialist courses in Organizational Development and Change. Its structure and content also make it accessible to final level undergraduate students.

Organization Theory offers a clear and comprehensive introduction to the study of organizations and organizing processes. It encourages an even-handed appreciation of the main perspectives defining our knowledge of organizations and challenges readers to broaden their intellectual reach. Organization Theory is presented in three parts: Part I introduces the reader to theorizing using the multi-perspective approach. Part II presents different core concepts useful for analysing and understanding organizations – as entities within an environment, as social structures, technologies, cultures and physical structures, and as the products of power and political processes. Part III explores applications of organization theory to the practical matters of organizational design and change, and introduces the latest ideas, including organizational identity theory, process and practice theories, and aesthetics. An Online Resource Centre accompanies this text and includes: For students: Multiple Choice Questions For registered adopters: Lecturer’s guide PowerPoint slides Figures and tables from the book

• Operations management is the process of designing, operating, and improving the systems that create and deliver goods and services.
• Supply chain management coordinates the flow of materials, information, and money from suppliers to manufacturers, distributors, retailers, and customers.
• Businesses compete through operations by improving cost, quality, speed, flexibility, and innovation.
• Every organization—manufacturing, healthcare, banking, retail, hospitality, and government—uses operations management to deliver value to customers.
• The introduction explains the relationship between operations, marketing, finance, accounting, and human resources, emphasizing that these functions must work together.
• It introduces process thinking, where organizations are viewed as interconnected processes that transform inputs (materials, labor, information) into outputs (products and services).
• Globalization, technology, sustainability, and customer expectations are highlighted as major forces shaping modern operations and supply chains.
• The chapter also outlines the topics covered in the book, such as process analysis, forecasting, inventory management, quality management, capacity planning, logistics, and supply chain strategy.

A guide to understanding how network management technology really works

Alexander Clemm, Ph.D.

Network management is an essential factor in successfully operating a network. As a company becomes increasingly dependent on networking services, keeping those services running is synonymous with keeping the business running. Network Management Fundamentals provides you with an accessible overview of network management covering management not just of networks themselves but also of services running over those networks.

Network Management Fundamentals explains the different technologies that are used in network management and how they relate to each other. The book focuses on fundame

Motor Control and Learning, Sixth Edition With Web Resource, focuses on observable movement behavior, the many factors that influence quality of movement, and how movement skills are acquired. The text examines the motivational, cognitive, biomechanical, and neurological processes of complex motor behaviors that allow human movement to progress from unrefined and clumsy to masterfully smooth and agile.

This updated sixth edition builds upon the foundational work of Richard Schmidt and Timothy Lee in previous editions. The three new authors―each a distinguished scholar―offer a range and depth of knowledge that includes current directions in the field. The extensively revised content reflects the latest research and new directions in motor control and learning. Additional new features of the sixth edition include the following:

Der Text von Goolsbee, Levitt und Syverson hilft dabei, zwei kritische Fragen zu beantworten, die Schüler stellen: “Handeln Menschen und Firmen wirklich so, wie die Theorie vorschlägt” und “Wie kann jemand Mikrokonomie auf praktische Weise nutzen?” Die Autoren unterrichten in Wirtschaftsabteilungen und Business Schools und sind aktive empirische Mikrokonomieforscher. Ihre Erdung in verschiedenen Bereichen der empirischen Forschung ermglicht es ihnen, die in den letzten 20 Jahren entwickelten Beweise zu präsentieren, die die grundlegenden Theorien getestet und verfeinert haben. Ihre Lehr- und Berufserfahrungen spiegeln sich in einer herausragenden Darstellung von Theorien und Anwendungen wider.

Shigley’s Mechanical Engineering Design is intended for students beginning the study of mechanical engineering design. Students will find that the text inherently directs them into familiarity with both, the basics of design decisions and the standards of industrial components. It combines the straightforward focus on fundamentals that instructors have come to expect, with a modern emphasis on design and new applications. This textbook maintains the well-designed approach that has made this book the standard in machine design for nearly 50 years.

In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.

All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to orga

Now in its 2^nd edition, Linear Algebra with Applications blends computational and conceptual topics to prepare students for the rigors of conceptual thinking in an abstract setting. The early treatment of conceptual topics in the context of Euclidean space gives students more time, and a familiar setting, in which to absorb them. This organization also makes it possible to treat eigenvalues and eigenvectors earlier than in most texts. Abstract vector spaces are introduced later, once students have developed a solid conceptual foundation.

Concepts and topics are frequently accompanied by applications to provide context and motivation. Because many students learn by example, Linear Algebra with Applications provides a large number of representative examples, over and above those used to introduce topics. The text also has over 2500 exercises, covering computational and conceptual topics over a range of difficulty levels.

• What is life? Living organisms are organized, use energy, maintain internal balance (homeostasis), grow and develop, reproduce, respond to their environment, and evolve over time.
• Evolution: Evolution by natural selection is presented as the unifying principle that explains both the diversity and the similarities among living things.
• Levels of biological organization: Biology can be studied from molecules and cells to organisms, populations, ecosystems, and the entire biosphere.
• The scientific method: Scientists make observations, ask questions, develop hypotheses, test them through experiments or observations, analyze data, and revise their explanations based on evidence.
• Cells: All living organisms are composed of one or more cells, which are the basic units of life.
• Biological information: DNA stores hereditary information that is passed from one generation to the next.
• Energy and matter: Living organisms require energy and transform matter to grow, survive, and reproduce.
• Biology in everyday life: The introduction highlights how biology helps address challenges such as disease, climate change, food security, biodiversity conservation, and biotechnology.

Overall, the introduction prepares readers for the rest of the textbook by presenting the core concepts that connect all areas of biology and by emphasizing evidence-based scientific thinking.

For more than 45 years, Law for Business has set the standard as an easy-to-read textbook that provides students with the tools for understanding the legal environment of business. The 15th edition has not strayed from that winning formula off

Marketing Communicationsprovides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing.

This fully updated 6th edition of Marketing Communicationsfeatures more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell’s Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.