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What Is Marketing?
د.إ45.00This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.
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A Most Intriguing Lady
د.إ45.00The story introduces Lady Mary Montagu Douglas Scott, the intelligent but underestimated daughter of a powerful duke. Outwardly, she appears to be the perfect Victorian lady—quiet, proper, and unassuming. In reality, she possesses sharp powers of observation and an inquisitive mind. As the novel opens, readers are drawn into the world of Britain’s aristocracy, where appearances conceal secrets and crimes. Mary’s curiosity and courage soon lead her into investigating mysteries among the upper class, while she also encounters Colonel Walter Trefusis, a war veteran with secrets of his own. Their meeting sets the stage for a blend of mystery, romance, and adventure.
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Medina Publishing Ltd The Secret of the Cave
د.إ45.00A thrilling adventure story for young readers where children explore a mysterious cave full of secrets, puzzles, and hidden treasures. This book encourages curiosity, problem-solving, and imaginative play, with an engaging narrative suitable for ages 8–12.
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AP Computer Science Principles Premium, 2024:
د.إ50.00The introduction frames the book as a complete, exam‑focused toolkit for AP CSP students. Reichelson emphasizes that AP CSP success comes from understanding computational thinking, practicing realistic exam questions, and building confidence through repetition.
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Long Lever Techniques: An Illustrated Practitioners Guide to Treating Neuro-Musculoskeletal Pain
د.إ50.00The introduction argues that social change requires more than strategy, policy, or activism. It requires inner work. Ginwright explains that many justice‑oriented communities are exhausted, overwhelmed, and stuck in cycles of urgency. The book begins by inviting readers to slow down, reflect, and recognize that healing is not separate from justice — it is a prerequisite for
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With World Map, Student CD and CESIM
د.إ50.00This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.
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A Problem Is A Chance For You To Do Your Best
د.إ50.00Features: Size: 6” X 9” Inch, Paper: Lined White Paper, Pages: 110, Cover: Matte, Perfect For Gel Pen, Ink Or Pencils, Great Size To Carry And Use Everywhere: At School, University Or College, At Work, At Home, Or On The Go. Product Is Suitable For Anyone And Would Make The Perfect Gift For Birthdays, Anniversaries, Graduation Or Beginning Of The School Year Or Anything Else. Get Yours Today!.
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OXFORD UNIVERSITY PRESS Blackstone’s Statutes on Public Law & Human Rights 2019-2020
د.إ50.00Unsurpassed in authority, reliability and accuracy; the 2019-2020 has been fully revised and updated to incorporate all relevant legislation for public and human rights law courses. Blackstone’s Statutes on Public Law & Human Rights is an abridged collection of legislation carefully reviewed and selected by Robert G. Lee. With unparalleled coverage of public and human rights law, Blackstone’s Statutes on Public Law & Human Rights leads the market: consistently recommended by lecturers and relied on by students for exam and course use. Blackstone’s Statutes on Public Law & Human Rights is: – Trusted: ideal for exam use – Practical: find what you need instantly – Reliable: current, comprehensive coverage – Relevant: content reviewed to match your course Online resources The accompanying online resources include video guides to reading and interpreting statutes, web links, exam tips, and an interactive sample Act of Parliament.
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Mr Rosenblum’s List: or Friendly Guidance for the Aspiring Englishman
د.إ50.00A charming novel about an irrepressible man, his long-suffering wife and a Very English dream.
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Between the Lines
د.إ50.00It’s in the early morning, usually on dry, icy cold, thorn-strewn fields, that rugby legends are created. The boys are kaalvoet, the linesmen are spectators, sometimes unwillingly plucked from the makeshift stands, and the aroma of boerewors on hot coals drifts across the field. It is here that the love for the game of rugby is born, where passion is first ignited. “Between the Lines” is a journey to the heart of South Africa’s rugby spirit. Join Matthew Knight as he travels from Bishops in Cape Town – the birthplace of rugby in South Africa – to the hallowed corridors of Hilton College and Michaelhouse in KwaZulu-Natal, to Adelaide Gymnasium in the Eastern Cape, where the legendary Os du Randt played for the First XV, and Grey College in Bloemfontein, the undisputed nursery for future Springboks. Knight meticulously mines South Africa’s rich rugby heritage and interviews some of the former and current greats of the game. Schalk Burger Snr and son, Skonk Nicholson (South Africa’s longest-serving coach), Mark Andrews and Nick Mallett, among many others, share their memories of the game that has left an indelible impression on their lives, as well as the lives of those who cheered them on from the stands. This is Matthew Knight’s quest to discover the foundation of Springbok success: schools’ rugby.
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New Headway Plus Digital
د.إ50.00New Headway Plus Digital Edition is the course you can always trust. Its proven methodology – focus on grammar, clear vocabulary syllabus, integrated skills work – gives you lessons that really work in class. And now, a new range of digital components offers support for teachers and students in the classroom and at home. You’ve always got support when you need it.
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Abacus The Geometry of Holding Hands
د.إ50.00The thirteenth novel in Alexander McCall Smith’s much-loved Isabel Dalhousie series.
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Get Technology: Be in the know. Upgrade your future
Original price was: د.إ68.00.د.إ52.00Current price is: د.إ52.00.Know technology today, to equip yourself for tomorrow.
Using a unique, visual approach, Gerald Lynch explains the most important tech developments of the modern world – examining their impact on society and how, ultimately, we can use technology to achieve our full potential.
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Smart Skills: Communications
د.إ55.00Communication is one of the most basic functions in any organization. It transmits ideas, thoughts, information, opinions, and plans between various parts of an organization as well as […]
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Smart Skills: Mastering the Numbers
د.إ55.00Book 4 of the Smart Skills series practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone […]
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Smart Skills: Negotiation
د.إ55.00Book 1 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower […]
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Smart Skills: Presentations
د.إ55.00Book 2 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower […]
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The Little Book of Big PR
د.إ55.00As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps […]
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Platonic: How Understanding Your Attachment Style Can Help You Make and Keep Friends
د.إ55.00The instant New York Times Bestseller
In Platonic, psychologist and friendship expert Dr Marisa G. Franco unpacks why undervaluing friendship in our culture has led to an epidemic of isolation, and what we can do about it.
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7 ACT Practice Tests Premium, 2023 + Online Practi
د.إ55.00The introduction frames the flashcard set as a high‑yield, quick‑practice tool designed to reinforce ACT concepts through repetition and targeted review. Unlike full study guides, this resource focuses on bite‑sized mastery, helping students strengthen weak areas and build confidence through daily practice.
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Maestro: A Surprising Story About Leading by Listening
Original price was: د.إ89.00.د.إ56.00Current price is: د.إ56.00.A conductor reveals powerful leadership lessons by explaining the inner workings of a symphony orchestra Roger Nierenberg, a veteran conductor, is the creator of The Music Paradigm, a […]
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Humble Leadership: The Power of Relationships, Openness, and Trust
Original price was: د.إ85.00.د.إ58.00Current price is: د.إ58.00.Bestselling author and father of organizational culture studies, Edgar Schein and Peter Schein trail-blaze with a creative perspective on leadership that encourages vulnerability and empathy as a form […]
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The Go-Giver Leader
Original price was: د.إ105.00.د.إ60.00Current price is: د.إ60.00.“I met last week with your leaders,” Ben began. “I heard what they had to say. And you know, they make a good point.” He paused. Take charge, Ben, […]
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Organisational Psychology: Revisiting the Classic Studies
د.إ60.00Qualitative research seeks to understand the world through people’s experiences, meanings, and perspectives. Rather than reducing human behavior to numbers, it explores complexity, context, and depth—revealing how individuals interpret their lives and environments. As social questions grow more intricate, qualitative approaches offer powerful tools for uncovering insights that cannot be captured through quantitative measures alone.
This book provides a thorough, thoughtful introduction to the theories, methods, and practices that define qualitative research today. It guides readers through designing studies, collecting rich data, and interpreting findings with rigor and reflexivity. Each chapter connects methodological principles to real examples, helping students and researchers build confidence in conducting meaningful, ethical qualitative inquiry. Whether you are new to research or expanding your methodological toolkit, this text offers a clear, grounded pathway into the art and science of qualitative exploration.
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Natural Hormone Balance for Women: Look Younger, Feel Stronger, and Live Life with Exuberance
د.إ60.00The introduction argues that true effectiveness comes from character, not quick‑fix tactics. Covey explains that modern self‑help trends often focus on personality tricks, image, or short‑term techniques, but lasting success requires a deeper, principle‑centered approach rooted in integrity, responsibility, and personal growth.
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CompTIA Security+ Practice Tests
د.إ60.00CompTIA Security+ Practice Tests: Exam SY0-701, Third Edition, prepares you for the newly updated CompTIA Security+ exam. You’ll focus on challenging areas and get ready to ace the exam and earn your Security+ certification. This essential collection of practice tests contains study questions covering every single objective domain included on the SY0-701. Comprehensive coverage of every essential exam topic guarantees that you’ll know what to expect on exam day, minimize test anxiety, and maximize your chances of success.
You’ll find 1000 practice questions on topics like general security concepts, threats, vulnerabilities, mitigations, security architecture, security operations, and security program oversight. You’ll also find:
