Professional Books

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic real-world public relations situations as well as current, timely events. This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

This bestselling and thoroughly classroom-tested textbook is a complete resource for finance students. A comprehensive and illustrated discussion of the most common empirical approaches in finance prepares students for using econometrics in practice, while detailed case studies help them understand how the techniques are used in relevant financial contexts. Worked examples from the latest version of the popular statistical software EViews guide students to implement their own models and interpret results. Learning outcomes, key concepts and end-of-chapter review questions (with full solutions online) highlight the main chapter takeaways and allow students to self-assess their understanding. Building on the successful data- and problem-driven approach of previous editions, this third edition has been updated with new data, extensive examples and additional introductory material on mathematics, making the book more accessible to students encountering econometrics for the first time. A companion website, with numerous student and instructor resources, completes the learning package.

The therapeutic relationship is considered to be the most significant factor in achieving positive therapeutic change. As such, it is essential that trainee and practising therapists are able to facilitate a strong working alliance with each of their clients. This book will help them do just that, by offering a practical and evidence-based guide to all aspects of the therapeutic relationship in counselling and psychotherapy. Cross-modal in its approach, this book examines the issues impacting on the therapeutic relationship true to all models of practice. Content covered includes:

While most books on simulation focus on particular software tools, Discrete Event System Simulation examines the principles of modeling and analysis that translate to all such tools. This language-independent text explains the basic aspects of the technology, including the proper collection and analysis of data, the use of analytic techniques, verification and validation of models, and designing simulation experiments. It offers an up-to-date treatment of simulation of manufacturing and material handling systems, computer systems, and computer networks.

Students and instructors will find a variety of resources at the associated website, www.bcnn.net/, including simulation source code for download, additional exercises and solutions, web links and errata.

Carolyn Weese and J. Russell Crabtree—experts in the field of church leadership—have written a nuts-and-bolts guide to developing a succession plan for smoothing pastoral transitions. Filled with strategies and solid advice, this handy resource is based in solid research and the authors’ many years of experience working with churches in a wide variety of denominations. Weese and Crabtree clearly show that leadership succession should be part of every church’s planning process.

International and Comparative Human Resource Management offers students a clear and contemporary introduction to issues in managing the human aspects of international organisations. International Human Resource Management (IHRM) has grown in significance as a field of study over the past decade, due to the internationalisation of business, freedom of movement of labour and capital, and international regulation of employment matters. This new book takes a fresh and distinctive approach, combining analysis of international HR policy and practice with detailed exposition of contexts and systems of HR in a selection of developed and developing countries.

Specifically oriented to the needs of information systems students, PRINCIPLES OF INFORMATION SECURITY, 5e delivers the latest technology and developments from the field. Taking a managerial approach, this bestseller teaches all the aspects of information security-not just the technical control perspective. It provides a broad review of the entire field of information security, background on many related elements, and enough detail to facilitate understanding of the topic. It covers the terminology of the field, the history of the discipline, and an overview of how to manage an information security program. Current and relevant, the fifth edition includes the latest practices, fresh examples, updated material on technical security controls, emerging legislative issues, new coverage of digital forensics, and hands-on application of ethical issues in IS security. It is the ultimate resource for future business decision-makers.

Written for programmers with a background in high-level language programming, this book applies the Deitel signature live-code approach to teaching programming and explores Microsoft’s C# 2012 and .NET 4.5 in depth. The book presents the concepts in the context of fully tested apps, complete with syntax shading, code highlighting, code walkthroughs and program outputs. You’ll work through 200+ complete C# apps with 15,000+ lines of proven C# code and hundreds of savvy software-development tips.

NATIONAL BESTSELLER • The #1 New York Times bestselling author and celebrity chef offers fast and flavorful recipes to help anyone cook like a chef in 30 minutes(ish) or less―every day of the week.

Finding himself at home more du

Code Noir is a cookbook steeped in history. Not just because of the title, which hits on a seventeenth-century decree in which King Louis XIV recorded how enslaved Africans in the French colonies were to be treated, but also because it deals with the

Organization Theory offers a clear and comprehensive introduction to the study of organizations and organizing processes. It encourages an even-handed appreciation of the main perspectives defining our knowledge of organizations and challenges readers to broaden their intellectual reach. Organization Theory is presented in three parts: Part I introduces the reader to theorizing using the multi-perspective approach. Part II presents different core concepts useful for analysing and understanding organizations – as entities within an environment, as social structures, technologies, cultures and physical structures, and as the products of power and political processes. Part III explores applications of organization theory to the practical matters of organizational design and change, and introduces the latest ideas, including organizational identity theory, process and practice theories, and aesthetics. An Online Resource Centre accompanies this text and includes: For students: Multiple Choice Questions For registered adopters: Lecturer’s guide PowerPoint slides Figures and tables from the book

For three decades, this text has been the leading introduction to HRM for students at all levels, including those on CIPD-accredited courses. It is renowned for its readable and engaging style making studying more efficient. Comprehensively covering all major areas of the field, this edition has been updated with the issues and debates facing HRM today. Its key features include:

A Mind for Sales opens with a direct challenge to the reader: sales success begins with mindset. Mark Hunter argues that most salespeople don’t fail because of skill gaps—they fail because discouragement, rejection, and negative thought patterns quietly erode their confidence and consistency. The introduction positions the book as a practical reset for anyone who feels stuck, overwhelmed, or frustrated in their sales role.

Hunter uses his own early struggles in sales to illustrate how easily bad habits form when rejections pile up and customers stop responding. He frames the book as a guide to rebuilding momentum through daily discipline, mental resilience, and purpose‑driven selling. The introduction emphasizes that sales, at its best, is a profession of service: when you approach

Go from absolute beginner to passing your PSM I exam first time with this comprehensive guide. Packed with practical examples, this book is updated for the latest Scrum […]

This book is a practical guide offering new ways to fix many typical day-to-day issues in secondary schools, using metacognition to offer effective and efficient solutions.