Professional Books

This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.

Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

Unlock es un curso de inglés académico de cuatro niveles que desarrolla el pensamiento crítico. Combina los estimulantes vídeos de Discovery Education™ con ejercicios cuidadosamente diseñados para promover la capacidad de razonamiento crítico, esencial en la vida académica. El estudio de los errores frecuentemente cometidos a través de Cambridge English Corpus enfoca el lenguaje utilizado hacia los temas más complicados para los alumnos. Todos los niveles ofrecen dos volúmenes que desarrollan diferentes habilidades: Reading & Writing y Listening & Speaking. Cada libro está diseñado para unas 60-90 horas lectivas. El Student’s Book contiene acceso al Workbook Online.

This book is about Harry, a determined little boy, who is intrinsically motivated to explore his world from an early age. His parents and grandparents find him so fascinating that they keep a written and video diary of Harry’s play from when he is 8 months to five years. The book demonstrates how effectively Harry accesses each area of the curriculum through his interests. It shows how Harry develops coping strategies when the family experiences major changes. It also highlights the contribution made by Harry’s parents and his early years educators to his early education. Much of what we learn about Harry’s early learning can be applied to many other young children.

Migration is a central issue in international relations, and one of the most important questions of domestic politics in many countries. The Age of Migration provides a global perspective on the nature of migration movements, why they take place, and their effects on countries as different as Britain and the USA, Australia and Germany, and Canada and France. Showing how migration almost always leads to formation of ethnic minorities, the book examines how growing ethnic diversity affects economies, cultures, and political institutions and challenges existing forms of citizenship and national identity. This second edition has been completely revised and updated, including increased coverage of new migrations in Africa and Latin America and a new chapter on the Asia-Pacific region.

Morgan shows managers how to break free of management fads by understanding the strengths and weaknesses of management metaphors and applying them to organizational life.

Real Website Design is a new methodology that fuses traditional strengths of structured, stepped, and iterative approaches to design and implementation, sharply focused throughout a project on defining and achieving the desired purpose, usability and aesthetic characteristics – which are essential requirements of any website. This book offers practical discussion of new perspectives on usability and aesthetics, and a down-to-earth, structured approach to designing a website or teaching website design.

Management Information Systemstakes a management perspective towards IS identifiing the issues of organisation and strategy that managers face as they decide how to respond to technological opportunities.

The book draws on extensive research to present a distinct organisational perspective on the management of information systems, following the argument that managing successive IS projects as part of a coherent organisational process (rather than as isolated technological events) will produce an information system that enhances broader strategy. The book also includes many case studies which will enable readers to understand and resolve practical and

Health Psychology students will need to understand how to evaluate and critically-appraise the latest theory and research before it can be applied. This fully-revised and updated fourth edition takes a critical approach and places Health Psychology in a real-world context, enabling students to understand how public policy, theory and research can influence communities and individuals alike.

The new edition includes:

Ensuring a safe health care environment for patients is a critical issue as evidenced by evolving research, public response, and regulatory changes. For nurses at the forefront of health care delivery, the concern for patient safety is an acute prior

This text teaches readers object-oriented systems analysis and design in a highly practical and accessible way.