Showing 121–150 of 829 resultsSorted by average rating
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Marketing Communications: A Brand Narrative Approach
د.إ260.00The introduction explains that marketing communications have evolved from one-way advertising to two-way interactions between brands and consumers. Today, customers are active participants who share experiences, create content, and influence brand reputation.
Key ideas include:
- Marketing communications involve all the ways an organization communicates with its target audience, including advertising, public relations, digital media, social media, sales promotion, and personal selling
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The Economics of Money, Banking, and Financial Markets Seventh
د.إ500.00Money, banking, and financial markets play a central role in the economy by helping individuals, businesses, and governments manage and transfer funds. The book explains how the financial system works, why financial institutions exist, how interest rates are determined, and how central banks influence economic activity through monetary policy.
Key themes introduced include:
- The role of money: Money serves as a medium of exchange, a unit of account, and a store of value.
- Financial markets: These markets connect savers with borrowers, allowing capital to be allocated efficiently.
- Financial institutions: Banks and other institutions facilitate lending, payments, and risk management.
- Interest rates: The book examines what determines interest rates and how they affect borrowing, spending, and investment.
- Central banking and monetary policy: It introduces how central
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Introductory Econometrics for Finance
د.إ100.00This bestselling and thoroughly classroom-tested textbook is a complete resource for finance students. A comprehensive and illustrated discussion of the most common empirical approaches in finance prepares students for using econometrics in practice, while detailed case studies help them understand how the techniques are used in relevant financial contexts. Worked examples from the latest version of the popular statistical software EViews guide students to implement their own models and interpret results. Learning outcomes, key concepts and end-of-chapter review questions (with full solutions online) highlight the main chapter takeaways and allow students to self-assess their understanding. Building on the successful data- and problem-driven approach of previous editions, this third edition has been updated with new data, extensive examples and additional introductory material on mathematics, making the book more accessible to students encountering econometrics for the first time. A companion website, with numerous student and instructor resources, completes the learning package.
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Business Information Systems
This core textbook provides a comprehensive and focused introduction for business students to the application of IS in organisations, using a systems-theory approach, with extensive examples, case studies and online videos to bring the topic alive. Terminology is admirably clear and topics are interconnected so that students get a sense of the whole, not a series of isolated issues. This new edition of Business Information Systems hones the framework and approach developed in the first edition, retaining its best features and making improvements to aid student engagement and learning.
Written by a highly experienced lecturer and researcher, this will be essential reading for undergraduate, postgraduate and MBA students taking modules in information management systems in business. -
Pearson Electronic Devices and Circuit Theory: New International Edition
د.إ400.00Electronic Devices and Circuit Theory, Eleventh Edition, offers a complete, comprehensive survey, focusing on all the essentials you will need to succeed on the job. Setting the standard for nearly 30 years, this highly accurate text is supported by strong pedagogy and content that is ideal for new students of this rapidly changing field. The colorful layout with ample photographs and examples helps you better understand important topics. This text is an excellent reference work for anyone involved with electronic devices and other circuitry applications, such as electrical and technical engineers.
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Information Systems Today: Managing in the Digital World: International Edition
د.إ260.00Information Systems Today, 3e, speaks directly to WHY IS MATTERS today by focusing on what every business student needs to know about IS including its leading role in the globalization of business.
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Multimedia Journalism: A Practical Guide
د.إ75.00Multimedia Journalism: A Practical Guide offers clear advice on working across multiple media platforms and includes guides to creating and using video, audio, text and pictures.
It contains all the essentials of good practice and is supported by an Companion Website at: www.multimedia-journalism.co.uk which demonstrates how to apply the skills covered in the book, gives examples of good and bad practice, and keeps the material up-to-date and in line with new hardware, software, methods of working and legislation. The book is fully cross-referenced and interlinked with the website, which offers the chance to test your learning and send in questions for industry experts to
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Company Law
The Core Text series takes the reader straight to the heart of the subject, providing a reliable and invaluable guide for students of law at all levels. Written by leading academics and renowned for their clarity, these concise texts explain the intellectual challenges of each area of the law. Company Law gives an authoritative and accurate account of key principles and demystifies this complex area of law without oversimplification. The text also includes valuable coverage of corporate governance and theory, including the current debates surrounding these areas. Company Law provides the perfect balance between depth, concision, and accessibility.
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The Companion to Development Studies
د.إ300.00The Companion to Development Studies is an essential one-stop reference for anyone with an interest in development studies. Over 100 international experts have been brought together to present a comprehensive overview of the key theoretical and practical issues dominating contemporary development studies.Building on the success of the first edition, the second edition of the Companion has been thoroughly revised and updated and includes new chapters on a range of topics, including ageing, culture and development, corruption and development and global terrorism. Each chapter summarises current debates and provides guidance for further reading and research.
The Companion to Development Studies is indispensable for students of development studies at all levels, from undergraduate to postgraduate and beyond, in departments of development studies, geography, politics, international relations, sociology, social anthropology and economics. -
Cambridge University Press Advising and Supporting Teachers
د.إ290.00Advising and Supporting Teachers examines the role of the teacher advisor and how the key skills required for producing effective feedback can be developed.
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CB6
د.إ190.00Created through a “student-tested, faculty-approved” review process with over 250 students and faculty, CB6 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. Award-winning authors Babin and Harris cover essential topics of consumer behavior through a unique concept-driven presentation enhanced by online resources that appeal to today’s students and encourage participation. New end-of-part cases highlight today’s challenges, and the latest statistics on consumer behavior and contemporary examples reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior. Convenient chapter-by-chapter student study cards help users easily transition to this new edition. The CB6 Enhanced CourseMate interactive online resources bring concepts to life with learning and study tools that ensure user engagement. In an unforgettable presentation focused on users’ needs, CB6 brings consumer behavior to life. -
Management Accounting for Business Decisions
د.إ250.00Excludes the technical and more advanced content that is required by specialist accounting students, but offers the general business student a firm foundation in management accounting.
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د.إ200.00
Based upon a social science approach to understanding the significance of tourism in contemporary society, Andrew Holden’s fascinating book highlights tourism as a multidisciplinary area of study with rich and varied theoretical underpinnings.
Here, Holden introduces social science disciplines and applies relevant theories to the understanding of tourism. He investigates how the economic and political structures of society influence the manifestation of tourism at a global level, and subsequently considers a variety of topical issues including citizenship and social exclusion, tourism as a form of trade, consumerism, the consequences of tourism, and
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A Good Day to Die
د.إ69.00It’s cold, it’s December – and ex-cop Dennis Milne is intent on revenge. His best friend has been brutally executed, and Milne wants to know who did it – and why. But London is a dangerous place, especially for a man on his own. And although his former colleagues don’t know Milne’s back in town, it soon becomes clear there are people who do. And that they’ll stop at nothing to get him out of the way. From the beaches of the Philippines to the mean streets of London, a hunt for justice becomes a terrifying battle for survival.
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The Affair
د.إ60.00Would you risk everything for love? Bestselling children’s book writer Angelica is amused and flattered at the attention of Jack, the owner of a vineyard in South Africa, whom she meets at a dinner party. With his easy charm and reputation as a ladies’ man, Jack makes her feel good about herself – surely it can’t do any harm to indulge in a mild email flirtation? After all, she wouldn’t risk her stable marriage and the happiness of her children. But things don’t stop there, and when Angelica is sent to Cape Town for a book tour, the affair begins in earnest. On their last day together, Jack confesses that he has an incurable disease: being with Angelica has enabled him to forget his mortality. Shocked and heartbroken, she returns to London determined to save her marriage and put to good use all the emotional lessons she learnt during their brief time together. -
Statistics for Managers using MS Excel: Global Edition
د.إ350.00Reducing the emphasis on doing computations, this practical text thoroughly integrates Microsoft® Excel as a tool for analysis and presents statistical concepts in the context of the functional areas of business.
The sixth edition focuses on making statistics even more relevant to the business world and builds on the book’s hallmark feature of helping readers with the analysis of statistics.
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Researching Business and Management: A Roadmap for Success
د.إ300.00This is an introductory text on the process of research in business and management. It will enable undergraduate, taught postgraduates and MBA students to develop the skills to carry out rigorous research, using a structured approach to the research process from defining the research question, through the selection of methods, to producing a final report. The authors’ style is friendly and supportive, occasionally humorous, and they acknowledge the chaos, uncertainty and sometimes complexity inherent in research projects. Research methodologies are explained with great clarity, relating theory to practice throughout. There is a comprehensive website to accompany this text including both lecturer and student resources. Also available is a companion website with extra features to accompany the text, please take a look by clicking below – http://www.palgrave.com/business/maylorblackmon/index.htm -
Business Eithics: Stakeholder and Issues, a Management Approach
د.إ80.00This text examines the role of ethics in the business world and the ethical dilemmas encountered by managers. Ethical decisions do not take place in a vacuum, and many people, faced with their own interests and standards, are involved in business encounters every day. “Stakeholder and Issues Management” is this text’s unique approach to teaching business ethics. It pays special attention to the relationships among the many and varied stakeholders that have roles in business situations, including both the market and non-market entities that affect a business. Ethical issues must be addressed by individuals, groups, corporations, and even nations in very different ways, and the consequences differ with each person or group involved. This text gives students practical tools to handle moral dilemmas in the workplace and the world. Topics include risk management, preferential hiring, corporate legitimacy, and moral accountability. -
Principles of Direct, Database and Digital Marketing
د.إ300.00The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?
Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.
The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.
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Contemporary Strategy Analysis
د.إ450.00Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. The interactive e-book previously included with the 8th edition of this textbook is no longer available. The resources offered in this e-book are available by accessing the book companion site. -
Modern Systems Analysis and Design
د.إ300.00The fourth edition of this popular text investigates the newest systems of analysis and design. Rather than taking a purely technological approach to the subject, the authors focus on the business perspective; and the human, organizational, and technical skills an information systems professional needs to be successful in their chosen field. This approach enables students to respond to and anticipate problems and opportunities through innovative uses of information technology.
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Cengage Learning EMEA Organizational Behaviour and Management
د.إ200.00Today’s organizations are undergoing immense change and Organizational Behaviour and Management, 4th Edition is changing with them to provide a cutting-edge introduction for all modern courses. Martin Fellenz has joined John Martin in comprehensively reorganizing and updating the text, guided by the very latest developments in theory and industry. Informed by the latest research, Martin & Fellenz walk carefully through the fundamental topics with a focus on key issues – globalization and culture, ethics and corporate social responsibility, competitive pressures, and organizational change – to leave students with a practical and open-minded grasp of organizational behaviour in the twenty-first century.
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Financial Accounting: An Introduction
د.إ300.00Financial Accounting: An Introduction presents an expansive and up-to-date treatment of an ever-important discipline. Without over-simplifying the subject, Augustine Benedict and Barry Elliott have created a progressive guide to financial accounting which tackles not only the fundamentals, but also includes coverage of new and emerging topics – chief among them IFRS.
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The Essentials of the New Workplace:
د.إ350.00The original hardback edition of The New Workplace examined modern business terms such as total quality management, just-in-time production, e-business, lean manufacturing and teleworking. It explored what these terms really mean and what effect they have in practice – especially their impact on productivity and performance and their social and psychological consequences. This paperback is a shorter, revised version of the original book. It will focus on working practices, especially technology orientated ones, which are the most relevant and innovative for consultants
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Project Finance in Theory and Practice: Designing, Structuring, and Financing Private and Public Projects
د.إ120.00This book presents comprehensive coverage of project finance in Europe and North America. The Second Edition features two new case studies, all new pedagogical supplements including end-of-chapter questions and answers, and insights into the recent market downturn. The author provides a complete description of the ways a project finance deal can be organized – from industrial, legal, and financial standpoints – and the alternatives available for funding it. After reviewing recent advances in project finance theory, he provides illustrations and case studies. At key points Gatti brings in other project finance experts who share their specialized knowledge on the legal issues and the role of advisors in project finance deals.
- Forword by William Megginson, Professor and Rainbolt Chair in Finance, Price College of Business, The University of Oklahoma
- Comprehensive coverage of theory and practice of project finance as it is practiced today in Europe and North America
- Website contains interactive spreadsheets so that readers can input data and run and compare various scenarios, including up to the minute treatment of the cutting-edge areas of PPPs and the new problems raised by Basel II related to credit risk measurement
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Neuroscience for Counsellors:
د.إ150.00This book explains neuroscience discoveries in accessible, plain English and provides guidance on how to apply this knowledge to counselling practice in order to enhance understanding of clients’ needs.
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Network Management: Concepts and Practice, a Hands-On Approach
د.إ300.00For upper-level undergraduate and graduate-level courses in Network Management offered in Computer Science, Information Systems and Information Technology departments.
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The Handbook of Service Innovation
د.إ450.00Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovati
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Java Network Programming and Distributed Computing
د.إ160.00An accessible introduction to the changing face of networking theory, Java technology, and the fundamental elements of the Java networking API. Uniquely suited for network programming and distributed computing. Softcover.
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Automated Planning: Theory and Practice
د.إ400.00Automated planning technology now plays a significant role in a variety of demanding applications, ranging from controlling space vehicles and robots to playing the game of bridge. These real-world applications create new opportunities for synergy between theory and practice: observing what works well in practice leads to better theories of planning, and better theories lead to better performance of practical applications. Automated Planning mirrors this dialogue by offering a comprehensive, up-to-date resource on both the theory and practice of automated planning. The book goes well beyond classical planning, to include temporal planning, resource scheduling, planning under uncertainty, and modern techniques for plan generation, such as task decomposition, propositional satisfiability, constraint satisfaction, and model checking. The authors combine over 30 years experience in planning research and development to offer an invaluable text to researchers, professionals, and graduate students.
































