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    • Plantbased

      د.إ160.00

      Plantbased is your ultimate culinary guide to discovering the richness and abundance that a nourishing wholefoods plant-based diet can bring. Learn how to cook delicious and easy dishes with staple goods, such as grains, beans, root vegetables, green vegetables, seaweeds and fermented foods.

      To achieve a nutritionally complete vegan diet you need to include more grains, beans and vegetables in your meals. But what are wholegrains to start with? And what on earth can you cook them with? Alexander invites you into his kitchen to answer these questions and more, to teach us the secrets of plant-based cooking that is so beneficial for our bodies.

      Alexander’s recipes are influenced by the wonderful flavours of Japanese cuisine as well as the Israeli food culture in which he grew up. Join Alexander in his cosy little inner-city kitchen as he shares his knowledge for achieving a healthy plant-based diet that’s beautiful, delicious, sustainable and affordable. Something we can proudly regard as the food of our future.

    • Mindframes for Belonging, Identities, and Equity: Fortifying Cultural Bridges

      د.إ160.00

      The essentials for creating a supportive and inclusive space for all

      Learning is hard work and the latest education research shows that a sense of psychological safety is a must if we want students to successfully

    • Machine Learning Q and AI:

      د.إ160.00

      “An advanced exploration of machine learning and AI, with each chapter asking and answering a question from the field. Divided into five sections: deep learning and neural networks; computer vision; natural language processing; production and deploym

    • WILEY Design Drawing

      د.إ160.00
      Get the completely revised edition to mastering the visual language of architecture. In his distinctive graphic style, world-renowned author and architecture educator Francis D.K. Ching takes us on another exciting journey through the process of creation. In Design Drawing, Second Edition, he unmasks the basic cognitive processes that drive visual perception and expression, incorporating observation, memory, and rendering into a creative whole. This edition unites imaginative vision with fundamental architectural principles to cover the traditional basics of drawing, including line, shape, tone, and space. Guiding the reader step-by-step through the entire drawing process, Design Drawing also examines different types of drawing techniques such as multiview, paraline, and perspective drawings — and how they can be applied to achieve stunning results. In addition, this edition: *Goes beyond basic drawing books Ching not only covers the principles, media, and techniques of drawing, but also places these within the context of what and why designers draw. *Features more than 1,500 hand-rendered drawings beautiful illustrations that reinforce the concepts and lessons of each chapter. *Includes a supplemental CD-ROM viewers will gain a greater appreciation of the techniques presented in this book through the power of animation, video, and 3D models. Twelve new modules are included, as is a video of the author demonstrating freehand techniques in a step-by-step manner. For professional architects, designers, fine artists, illustrators, teachers and students alike, this all-in-one package is both an effective tool and an outstanding value, demonstrating concepts and techniques in a visually stimulating format that transends comparable works in the field.
    • Tourism Planning: Policies, Processes and Relationships

      د.إ160.00

      The new edition of this text is positioned – through its broad coverage, accessible style and presentation, and practical application – as the core learning resource for students of tourism planning. With an increased applied focus, a wider range of international case studies and examples, and two new chapters highlighting sustainability as a core tourism concern in the world today, the new edition will appeal across the spectrum of tourism students and practitioners from business and management and the social sciences. Tourism and Planning is an essential text for students on travel and tourism degrees and will be of key interest to students and practitioners in related fields including management, marketing, geography, development studies and regional planning.

    • Primer in Positive Psychology

      د.إ160.00

      Positive psychology is the scientific study of what goes right in life, from birth to death and at all stops in between. Every life has peaks and valleys; positive psychology does not deny this valleys, but holds that: what is good about life is as genuine as what is bad and, therefore, deserves equal attention from psychologists. A Primer in Positive Psychology is thoroughly grounded in scientific research and covers major topics of concern to the field: positive experiences such as pleasure and flow; positive traits such as character strengths, values, and talents; and the social institutions that enable these subjects as well as what recent research might contribute to this knowledge. Every chapter contains exercises that illustrate positive psychology, a glossary, suggestions of articles and books forfurther reading, and lists of films, websites, and popular songs that embody chapter themes.A comprehensive overview of positive psychology by one of the acknowledged leaders in the field, this textbook provides students with a thorough introduction to an important area of psychology.

    • GIS Cartography: A Guide to Effective Map Design, Third Edition

      د.إ160.00

      The introduction argues that ethnic conflict cannot be understood—or resolved—through narrow political or military frameworks alone. Effective peacebuilding requires historical awareness, ethical reflection, inclusive governance, and sustained engagement with local communities.

    • Whiskey Words & Shovel Boxed Set Volume 1-3

      د.إ160.00

      Brimming With Raw Emotional Energy, This Beautiful Box Set Collects All Three Volumes Of R.H. Sin’S Groundbreaking Debut Series. Volumes I-Iii Of The Whiskey, Words & A Shovel Series In A Sleek Slipcase. This Box Set Contains The Following Titles: Whiskey Words & A Shovel I (Revised And Expanded Edition) Whiskey Words & A Shovel Ii Whiskey Words & A Shovel Iii.

    • Marketing Value Metrics

      د.إ160.00

      This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned Cranfield School of Management that not only shows how marketing systematically contributes to shareholder value, but also provides a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable. Malcolm McDonaldStan Maklan and Peter Mouncey introduce strategic marketing planning and then describe in detail the key steps in the modelling process as well as the procedures for applying it in practice. Updated throughout, this new edition includes the latest digital and social media metrics and advice on measuring the effectiveness of multichannel strategies. Marketing Value Metrics will enable marketing executives to measure more effectively the impact of marketing activity against organizational goals and will empower marketing teams and their managers to justify and defend their plans and strategies to their CEOs and CFOs.

    • The Book of Minds: How to Understand Ourselves and Other Beings, from Animals to AI to Aliens

      د.إ155.00
      Sciences from zoology to astrobiology, computer science to neuroscience, are seeking to understand minds in their own distinct disciplinary realms. Taking a uniquely broad view of minds and where to find them–including in plants, aliens, and God–Philip Ball pulls the pieces together to explore what sorts of minds we might expect to find in the universe. In so doing, he offers for the first time a unified way of thinking about what minds are and what they can do, by locating them in what he calls the “space of possible minds.” By identifying and mapping out properties of mind without prioritizing the human, Ball sheds new light on a host of fascinating questions: What moral rights should we afford animals, and can we understand their thoughts? Should we worry that AI is going to take over society? If there are intelligent aliens out there, how could we communicate with them? Should we? Understanding the space of possible minds also reveals ways of making advances in understanding some of the most challenging questions in contemporary science: What is thought? What is consciousness? And what (if anything) is free will? 

      Informed by conversations with leading researchers, Ball’s brilliant survey of current views about the nature and existence of minds is more mind-expanding than we could imagine. In this fascinating panorama of other minds, we come to better know our own.

    • Abrams Books Designer’s Dictionary of Colour

      د.إ150.00

      The Designer’s Dictionary of Color provides an in-depth look at 30 colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian―whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.

    • Hidden Faces

      د.إ150.00

      Highlighting the creativity and symbolism of covered portraits, this volume explores an intriguing but largely unknown aspect of Italian and Northern European Renaissance art

    • Excellence in Coaching: The Industry Guide

      د.إ150.00

      This comprehensive guide to running a coaching practice enables coaches to achieve personal excellence with a groundbreaking collection of best-practice contributions covering the business of coaching, coaching models and approaches and specific coaching issues including intercultural coaching, stress, ethics, supervision and evaluation.

    • The Teachers’ Animation Toolkit

      د.إ150.00
      Including animation in your classroom can:
      • improve literacy and numeracy
      • develop critical thinking, communication and problem-solving skills
      • enhance teamwork and negotiation
      • encourage creativity

      This toolkit, together with an extensive companion website, will give you the confidence to use animation in your classroom. From teaching basic flip-book animation right through to producing an animated film, there are drawing templates for the less confident artists and tried-and-tested schemes of work, plus advice on how to use animation equipment and what technology and software is available.

      This practical, cross-curricular resource is particularly suitable for use with students aged 11-16, although many of the activities can be adapted for older or younger students. It can be used in Art, Media Studies, ICT and many other subjects to engage learners of all styles and abilities.

    • Corporate Financial Management with

      د.إ150.00
      Corporate Financial Management, 6 th edition by Arnold and Lewis is the latest version of this comprehensive guide to the subject, written by leading authors in the financial world. This edition is ideal for students who study the topic either as a standalone subject or as part of their wider studies within business accounting, finance, banking, or economics. The book offers a complete study of the theory and practice in corporate finance, exploring a range of topics, including investment appraisal, risk and return, and sources of finance. It also discusses concepts that involve risk management, including derivatives, giving a unique treatment of corporate value. Accessible and easy to understand, the text is designed to teach you how to make informed, successful financial decisions by offering a variety of real-world case studies that apply important business concepts from theory to action. The current, thoroughly updated edition includes a plethora of existing and updated features that will support your understanding of the concepts presented in each chapter. Key features With a clear layout and a range of additional resources to support your understanding of the key concepts introduced, this must-have book will help you succeed in your studies and prepare you for the real financial world. This title is supported by MyFinanceLab , an online homework and tutorial system which can be used by students for self-directed study, or instructors who can choose to fully integrate this eLearning technology into the delivery of their course. If you would like to purchase both the physical text and MyLab Accounting search 9781292169415 Corporate Financial Management, 6 th Edition with MyFinanceLab . Package consists   9781292169385 Corporate Financial Management, 6 th Edition Pearson eText MyFinanceLab is not included. Students, if MyFinanceLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyFinanceLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
    • Global Marketing: A Decision-Oriented Approach

      د.إ150.00

      The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

    • Neuroscience for Counsellors:

      د.إ150.00

      This book explains neuroscience discoveries in accessible, plain English and provides guidance on how to apply this knowledge to counselling practice in order to enhance understanding of clients’ needs.

    • Prayer and Fasting

      د.إ150.00

      Dr. Kingsley A. Fletcher reports on the miraculous results of prayer and fasting as personally experienced by himself and others.
      He describes scriptural keys to use. As you apply these principles to your life, you will experience:

    • Essentials of Digital Signal Processing Using MATLAB, Adapted International Student Edition

      د.إ150.00

      In this supplementary text, MATLAB� is used as a computing tool to explore traditional DSP topics and solve problems to gain insight. This greatly expands the range and complexity of problems that students can effectively study in the course. Since DSP applications are primarily algorithms implemented on a DSP processor or software, a fair amount of programming is required. Using interactive software such as MATLAB� makes it possible to place more emphasis on learning new and difficult concepts than on programming algorithms. Interesting practical examples are discussed and useful problems are explored.

    • Balanced Website Design: Optimising Aesthetics, Usability and Purpose

      د.إ150.00

      Real Website Design is a new methodology that fuses traditional strengths of structured, stepped, and iterative approaches to design and implementation, sharply focused throughout a project on defining and achieving the desired purpose, usability and aesthetic characteristics – which are essential requirements of any website. This book offers practical discussion of new perspectives on usability and aesthetics, and a down-to-earth, structured approach to designing a website or teaching website design.

    • Red Globe Press Mastering Communication

      د.إ150.00

      This book will help students improve their speaking, listening, reading and writing skills. It will give an understanding of the importance of good communication skills for their personal development and career. It is relevant to a variety of courses: HE, FE, Professional, Open University, A-level and International Baccalaureate.

    • International Economics

      د.إ150.00

      Nobel Prize winning economist Paul Krugman and renowned researcher Maurice Obstfeld set the standard for International Economics courses with the text that remains the market leader in the U.S. and around the world.

      This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

      International Economics: Theory and Policy is a proven approach in which each half of the book leads with an intuitive introduction to theory and follows with self-contained chapters to cover key policy applications.

    • Educational Psychology

      د.إ150.00

      This new text provides an engaging and stimulating introduction to the central concepts, themes and ongoing research in educational psychology today.

      The text clearly and concisely presents the key ideas, but equally encourages undergraduate and postgraduate psychology students to go beyond the text to read primary sources, and to develop an awareness of the controversies, complexities, and unresolved issues in a topic area.

      At the heart of the text is also an emphasis on developing the skills of how to read and use journal articles and how to critically evaluate sources of information.

      A website accompanying the book at www.pearsoned.co.uk/markswoolfson provides starter links to primary journal papers for key topics.

    • Promotional Cultures: The Rise and Spread of Advertising, Public Relations

      د.إ150.00

      In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

      Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.

      Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.

    • Introduction to Systems Analysis and Design

      د.إ150.00

      Now readers can develop the solid conceptual, technical and managerial foundations needed for effective systems analysis design and implementation as well as the project management skills for systems development with INTRODUCTION TO SYSTEMS ANALYSIS AND DESIGN: AN AGILE, ITERATIVE APPROACH, 6E, International Edition. This popular text teaches both the traditional (structured) and the object-oriented (OO) approach to systems analysis and design. This book focuses on content that’s most important to know with an emphasis on use case driven techniques for systems analysis and design. This edition introduces most recent developments and tools, with expanded coverage of project management for adaptive projects and content reflecting Microsoft® Project 2010. A new continuing case study and “Best Practices” feature provide even more opportunities for readers to apply the skills learned.

    • Psychology of Learning for Instruction

      د.إ150.00

      The Third Edition of this popular text continues its in-depth, practical coverage with a focus on learning and instruction that presents the latest psychological and educational models and research to the students of today’s learning society.

      Psychology of Learning for Instruction, Third Edition, focuses on the applications and implications of the learning theories. Using excellent examples ranging from primary school instruction to corporate training, this text combines the latest thinking and research to give students the opportunity to explore the individual theories as viewed by the experts. Students are encouraged to apply “reflective practice,” which is designed to foster a critical and reflective mode of thinking when considering any particular approach to learning and instruction.

    • Understanding, Managing and Implementing Quality: Frameworks, Techniques and Cases

      د.إ150.00

      This book considers strategic aspects of quality management and self-assessment frameworks, and provides an in-depth examination of a number of the main quality improvement tools and techniques. Incorporating a critical orientation and drawing upon original case-studies, it also reviews the implementation of a variety of quality management programmes in a range of organisational contexts, including manufacturing, higher education, health care, policing and retailing.

    • Globalisation and Citizenship: The Transnational Challenge

      د.إ150.00

      While there is much debate over the concept, globalization implies at least two distinct phenomena. First, it suggests that political, economic and social activities are becoming increasingly inter-regional or intercontinental in scope. Secondly, it suggests that there has been an intensification of levels of interaction and interconnectedness between states and societies. Citizenship, as one of the foundational concepts of the modern liberal democratic states, provides the normative framework within which globalization debates may be understood and evaluated. It also examines how different concepts, theories and practices of citizenship are evolving in response to globalization. Central questions explored in this text are:

    • Business Driven Information Systems

      د.إ150.00

      Business Driven Initiatives first; Technology second

      Business Driven Information Systems discusses various business initiatives first and howtechnology supports those initiatives second. The premise for this unique approach is thatbusiness initiatives should drive technology choices. Every discussion first addresses thebusiness needs and then addresses the technology that supports those needs. This text providesthe foundation that will enable students to achieve excellence in business, whether theymajor in operations management, manufacturing, sales, marketing, finance, human resources,accounting, or virtually any other business discipline. Business Driven Information Systems isdesigned to give students the ability to understand how information technology can be a pointof strength for an organization.

    • Services Marketing

      د.إ150.00

      Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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