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Marketing Communications
د.إ85.00Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level.
This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and, new to this edition, Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences.
Offered with this new 5th edition at www.pearsoned.co.uk/fill are podcasts by the author, video cases that accompany each part, and direction to key adademic papers in marketing communications. Students and tutors can also share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers.
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PyStart: It’s Time to Code
د.إ85.00PyStart will give you the ideal kick start to coding for the real-world. Start with this book today and build applications instantly as you learn. Have access to over 100 sample codes and coding projects, submit coding projects and receive expert mentoring from the author.
This book sets the perfect foundation to explore the possibilities in robotics, web application development, machine learning, artificial intelligence and more. It also contains a special section on exciting coding projects from young coding students.
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Starry Field: A Memoir of Lost His
د.إ85.00Geschiere’s introduction frames the book as a challenge to Western assumptions about “modernity.” Rather than treating witchcraft as a relic of the past, he argues that in many African societies—especially Cameroon—witchcraft is deeply intertwined with contemporary politics, economic change, and social mobility. The introduction highlights how rapid modernization, urbanization, and shifting power structures have intensified concerns about occult forces rather than eliminating them.
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Money and Promises: Seven Deals That Changed the World
د.إ85.00Understanding Education Research is designed as a practical, accessible guide that helps students, educators, and researchers learn how to read academic studies with clarity, skepticism, and confidence. Shank and Pringle focus on the skills needed to evaluate educational research—not just to understand what a study claims, but to assess how those claims were produced and whether they are trustworthy.
The introduction frames the book as a response to a common problem in education: research is everywhere, but meaningful interpretation is rare. The authors argue that educators must become critical consumers of research, capable of identifying methodological strengths, weaknesses, assumptions, and biases. They emphasize that critical reading is not adversarial; it is a disciplined, thoughtful process that empowers educators to make informed decisions.
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My Beloved Monster : Masha, the Half-Wild Rescue Cat Who Rescued Me
د.إ85.00My Beloved Monster: Masha, the Half‑Wild Rescue Cat Who Rescued Me is a 2024 memoir by Caleb Carr, best known for The Alienist. It tells the true story of Carr’s 17‑year bond with Masha
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Nonhuman Photography
د.إ85.00Nonhuman photography is Joanna Zylinska’s influential concept and book (MIT Press, 2017) that argues photography is no longer — and perhaps never truly was — a purely human-centered practice. The core idea is that images today are increasingly produced, processed, and circulated by nonhuman agents such as cameras, sensors, algorithms, satellites, and environmental forces.
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Stories of the Seasons
د.إ85.00Discover stories of the seasons with four beautiful bedtime tales from the natural world.
Meet a cuddly bear, a friendly raindrop, a sweet sunflower and a shining snowflake, and learn how the world changes as the year goes by.
– Short stories with simple and bold text – perfect for young readers
– Filled with facts about the natural world, this collection will appeal to all curious early learners
– Rhyming sentences make for perfect bedtime stories
– This beautiful hardback edition is a wonderful gift for any child -
The New Mcdougall Cookbook
د.إ85.00Three hundred meatless, dairyless, high-carbohydrate, and virtually fat-free recipes comprise this excellent new cookbook by the creators of the McDougall Program. Created and tested by Mary McDougall, these delicious dishes are adapted from a variet
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The Antique Hunter’s Guide to Murder
د.إ85.00&b>Introducing your new favourite crime series: &i>The Antique Hunters Guide to Murder &/i>is &i>The Number One Ladies Detective Agency&/i> meets &i>The Fellowship of the Puzzle Makers&/i> as written by Richard Osman.&/b>
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Beautiful Ugly
د.إ85.00‘I was consumed by this book, it’s her best ever, a work of genius’ – Lisa Jewell, author of None of This is True
‘Her best book yet’ – Harlan Coben, author of Fool Me Once
The million-copy bestselling author of H
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Death on the Lusitania
د.إ85.00The ship was doomed before it ever left port. His fate was sealed before he ever stepped on board. From R. L. Graham, Death on the Lusitania is an immersive WW1 historical novel set aboard the ill-fated ocean liner.
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Alien Clay
د.إ85.00Alien Clay is a thrilling far-future adventure by acclaimed Arthur C. Clarke Award-winning author Adrian Tchaikovsky.
‘An intriguing puzzle with plenty of thrills’ – The Guardian
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Never Too Late
د.إ85.00An act of terror. A summer of change . . .
Never Too Late is a stirring drama about the power of human connection and embracing brave change, from the billion-copy bestseller Danielle Steel.
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My Fairy Wands & Wings Toy
د.إ85.00Create your own magic and personalise your own magical wand, wings and head wreath with My Fairy Wands & Wings. Perfect for dress-up time, you can fill up the wand stem with confetti glitter for the coolest fairy dust! With an easy-to-understand instruction booklet, make different fairy crowns and wands and be the best fairy you can be. The kit includes: an instruction book fairy wings holographic sheet confetti glitter pipe cleaners paper straws ribbon elastic paper punch-outs beads. What is Klutz? Klutz is a premium brand of book-based activity kits, designed to inspire creativity in every child. Our unique combination of crystal-clear instructions, custom tools and materials and hearty helpings of humour is 100% guaranteed to kick-start creativity. Super-clear instructions Open-ended creativity Rewarding reading Skills to build on Everything you need.
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Once There Was a Boy (Box Set of 3 Hardcover Books)
د.إ85.00Perfect for gift-giving, a boxed set of three brilliant picture books by the illustrator of The Day the Crayons Quit, Oliver Jeffers Ten years ago, Oliver Jeffers’ first picture […]
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Grumpy Monkey Book and Toy Set
د.إ85.00The hilarious #1 New York Times bestselling picture book about a chimpanzee in a very bad mood–perfect for young children learning how to deal with confusing feelings. Jim the chimpanzee […]
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What to Expect Before You’re Expecting: The Complete Guide to Getting Pregnant (Hardcover)
Original price was: د.إ115.00.د.إ85.00Current price is: د.إ85.00.What to expect. . . the first step. Answers to all your baby-making questions. Are there ways to improve our chances of having a girl (or boy)? Does […]
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Be Wild Be Free by Amber Fossey
د.إ85.00Adults need picture books, too! A stunning, full-color debut gift book from renowned artist Amber Fossey (@zeppelinmoon), whose whimsical illustrations and clever witticisms reveal the universal struggle and happy magic […]
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Grain Brain: The Surprising Truth about Wheat, Carbs, and Sugar-Your Brain’s Silent Killers-Hardcover
Original price was: د.إ117.00.د.إ85.00Current price is: د.إ85.00.The Surprising Truth about Wheat, Carbs, and Sugar-Your Brain’s Silent Killers
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Junior Illustrated English Dictionary and Thesaurus
Original price was: د.إ109.00.د.إ85.00Current price is: د.إ85.00.Children will boost their writing and speaking skills with this bumper book of words. They will learn new words, find out what they mean, check spellings and discover 50 other ways to say ‘nice’. Easy to use and packed with pictures, it’s the perfect book to help children with school and homework from age 7 to 11 and well beyond.
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The 28-Day Keto Cure: The Essential High-Fat, Low-Carb Weight Loss Plan for a Healthier Life
Original price was: د.إ105.00.د.إ85.00Current price is: د.إ85.00. -
The New Persian Kitchen: [A Cookbook]
Original price was: د.إ105.00.د.إ85.00Current price is: د.إ85.00.This luscious and contemporary take on the alluring cuisine of Iran featuring 75 recipes for both traditional Persian dishes and modern reinterpretations using Middle Eastern ingredients. In The New […]
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Keto: A Woman’s Guide and Cookbook
Original price was: د.إ120.00.د.إ85.00Current price is: د.إ85.00.Women are biologically different from men, so why follow the same dieting advice? This expanded, full-color edition of Keto: A Woman’s Guide and Cookbook―now including 35 recipes, 25 photos, […]
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The Midnight Library
Original price was: د.إ109.00.د.إ85.00Current price is: د.إ85.00.The #1 New York Times bestselling WORLDWIDE phenomenon Winner of the Goodreads Choice Award for Fiction A Good Morning America Book Club Pick Independent (London) Ten Best Books of the Year […]
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Powerhouse: Insider Accounts into the World’s Top High-performance Organizations
د.إ82.00DISTINGUISHED FAVOURITE: Independent Press Awards 2017 Why are the New Zealand All Blacks the best rugby team in the world? How does the Kirov Ballet produce generation after […]
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Timeless Beadwork Designs
Original price was: د.إ92.40.د.إ82.00Current price is: د.إ82.00.One of the foremost names in beadwork creates 15 gorgeous, all-new projects. Widely regarded as one of today’s finest teachers of beading, Cynthia Rutledge reveals her creative process […]
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Fundamentals of Corporate Finance
د.إ80.00FCF was written with one strongly held principle in Corporate Finance should be developed in terms of a few integrated, powerful ideas. RWJ took a hard look at what was truly important and useful; in doing so, they eliminated topics of dubious relevance, downplayed purely theoretical issues, and minimized the use of extensive and elaborate calculations to illustrate points that are either intuitively obvious or of limited practical use. As a result of this process, three basic themes became the central focus of An Emphasis on Intuition, A Unified Valuation Approach, and A Managerial Focus. And remember, every text purchased from Irwin/McGraw Hill comes packaged free with F.A.S.T. software, and calculator supplement cards.
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Q: Skills for Success Listening and Speaking Book 3 Second Edition by Miles Craven –
د.إ80.00Q: Skills for Success, Second Edition is a six-level paired skills series that helps students to think critically and succeed academically.With new note-taking skills, an extended writing syllabus and authentic video in every unit, Q: Skills for Success Second Edition equips students for academic success better than ever. This Student Book helps students to measure their progress, with clearly stated unit objectives that motivate students to achieve their language learning goals. And the online content, seamlessly integrated into the Student Book, allows teachers to truly implement blended learning into the classroom.
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Cambridge Checkpoint Mathematics
د.إ80.00Written by well-respected authors, the Cambridge Checkpoint Mathematics suite provides a comprehensive structured resource which covers the full Cambridge Secondary 1 Mathematics framework in three stages. This Practice Book for Stage 9 contains further exercise questions for practice in the classroom or at home. It provides coverage of the Problem Solving section of the framework, with questions relating to these framework statements highlighted.
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