Showing 151–180 of 3105 resultsSorted by latest
-
Management Accounting for Business Decisions
د.إ250.00Excludes the technical and more advanced content that is required by specialist accounting students, but offers the general business student a firm foundation in management accounting.
-
د.إ200.00
Based upon a social science approach to understanding the significance of tourism in contemporary society, Andrew Holden’s fascinating book highlights tourism as a multidisciplinary area of study with rich and varied theoretical underpinnings.
Here, Holden introduces social science disciplines and applies relevant theories to the understanding of tourism. He investigates how the economic and political structures of society influence the manifestation of tourism at a global level, and subsequently considers a variety of topical issues including citizenship and social exclusion, tourism as a form of trade, consumerism, the consequences of tourism, and
-
A Good Day to Die
د.إ69.00It’s cold, it’s December – and ex-cop Dennis Milne is intent on revenge. His best friend has been brutally executed, and Milne wants to know who did it – and why. But London is a dangerous place, especially for a man on his own. And although his former colleagues don’t know Milne’s back in town, it soon becomes clear there are people who do. And that they’ll stop at nothing to get him out of the way. From the beaches of the Philippines to the mean streets of London, a hunt for justice becomes a terrifying battle for survival.
-
The Affair
د.إ60.00Would you risk everything for love? Bestselling children’s book writer Angelica is amused and flattered at the attention of Jack, the owner of a vineyard in South Africa, whom she meets at a dinner party. With his easy charm and reputation as a ladies’ man, Jack makes her feel good about herself – surely it can’t do any harm to indulge in a mild email flirtation? After all, she wouldn’t risk her stable marriage and the happiness of her children. But things don’t stop there, and when Angelica is sent to Cape Town for a book tour, the affair begins in earnest. On their last day together, Jack confesses that he has an incurable disease: being with Angelica has enabled him to forget his mortality. Shocked and heartbroken, she returns to London determined to save her marriage and put to good use all the emotional lessons she learnt during their brief time together. -
Statistics for Managers using MS Excel: Global Edition
د.إ350.00Reducing the emphasis on doing computations, this practical text thoroughly integrates Microsoft® Excel as a tool for analysis and presents statistical concepts in the context of the functional areas of business.
The sixth edition focuses on making statistics even more relevant to the business world and builds on the book’s hallmark feature of helping readers with the analysis of statistics.
-
Researching Business and Management: A Roadmap for Success
د.إ300.00This is an introductory text on the process of research in business and management. It will enable undergraduate, taught postgraduates and MBA students to develop the skills to carry out rigorous research, using a structured approach to the research process from defining the research question, through the selection of methods, to producing a final report. The authors’ style is friendly and supportive, occasionally humorous, and they acknowledge the chaos, uncertainty and sometimes complexity inherent in research projects. Research methodologies are explained with great clarity, relating theory to practice throughout. There is a comprehensive website to accompany this text including both lecturer and student resources. Also available is a companion website with extra features to accompany the text, please take a look by clicking below – http://www.palgrave.com/business/maylorblackmon/index.htm -
Business Eithics: Stakeholder and Issues, a Management Approach
د.إ80.00This text examines the role of ethics in the business world and the ethical dilemmas encountered by managers. Ethical decisions do not take place in a vacuum, and many people, faced with their own interests and standards, are involved in business encounters every day. “Stakeholder and Issues Management” is this text’s unique approach to teaching business ethics. It pays special attention to the relationships among the many and varied stakeholders that have roles in business situations, including both the market and non-market entities that affect a business. Ethical issues must be addressed by individuals, groups, corporations, and even nations in very different ways, and the consequences differ with each person or group involved. This text gives students practical tools to handle moral dilemmas in the workplace and the world. Topics include risk management, preferential hiring, corporate legitimacy, and moral accountability. -
Principles of Direct, Database and Digital Marketing
د.إ300.00The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?
Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.
The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.
-
Contemporary Strategy Analysis
د.إ450.00Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. The interactive e-book previously included with the 8th edition of this textbook is no longer available. The resources offered in this e-book are available by accessing the book companion site. -
Modern Systems Analysis and Design
د.إ300.00The fourth edition of this popular text investigates the newest systems of analysis and design. Rather than taking a purely technological approach to the subject, the authors focus on the business perspective; and the human, organizational, and technical skills an information systems professional needs to be successful in their chosen field. This approach enables students to respond to and anticipate problems and opportunities through innovative uses of information technology.
-
Cengage Learning EMEA Organizational Behaviour and Management
د.إ200.00Today’s organizations are undergoing immense change and Organizational Behaviour and Management, 4th Edition is changing with them to provide a cutting-edge introduction for all modern courses. Martin Fellenz has joined John Martin in comprehensively reorganizing and updating the text, guided by the very latest developments in theory and industry. Informed by the latest research, Martin & Fellenz walk carefully through the fundamental topics with a focus on key issues – globalization and culture, ethics and corporate social responsibility, competitive pressures, and organizational change – to leave students with a practical and open-minded grasp of organizational behaviour in the twenty-first century.
-
Financial Accounting: An Introduction
د.إ300.00Financial Accounting: An Introduction presents an expansive and up-to-date treatment of an ever-important discipline. Without over-simplifying the subject, Augustine Benedict and Barry Elliott have created a progressive guide to financial accounting which tackles not only the fundamentals, but also includes coverage of new and emerging topics – chief among them IFRS.
-
The Essentials of the New Workplace:
د.إ350.00The original hardback edition of The New Workplace examined modern business terms such as total quality management, just-in-time production, e-business, lean manufacturing and teleworking. It explored what these terms really mean and what effect they have in practice – especially their impact on productivity and performance and their social and psychological consequences. This paperback is a shorter, revised version of the original book. It will focus on working practices, especially technology orientated ones, which are the most relevant and innovative for consultants
-
Project Finance in Theory and Practice: Designing, Structuring, and Financing Private and Public Projects
د.إ120.00This book presents comprehensive coverage of project finance in Europe and North America. The Second Edition features two new case studies, all new pedagogical supplements including end-of-chapter questions and answers, and insights into the recent market downturn. The author provides a complete description of the ways a project finance deal can be organized – from industrial, legal, and financial standpoints – and the alternatives available for funding it. After reviewing recent advances in project finance theory, he provides illustrations and case studies. At key points Gatti brings in other project finance experts who share their specialized knowledge on the legal issues and the role of advisors in project finance deals.
- Forword by William Megginson, Professor and Rainbolt Chair in Finance, Price College of Business, The University of Oklahoma
- Comprehensive coverage of theory and practice of project finance as it is practiced today in Europe and North America
- Website contains interactive spreadsheets so that readers can input data and run and compare various scenarios, including up to the minute treatment of the cutting-edge areas of PPPs and the new problems raised by Basel II related to credit risk measurement
-
Neuroscience for Counsellors:
د.إ150.00This book explains neuroscience discoveries in accessible, plain English and provides guidance on how to apply this knowledge to counselling practice in order to enhance understanding of clients’ needs.
-
Network Management: Concepts and Practice, a Hands-On Approach
د.إ300.00For upper-level undergraduate and graduate-level courses in Network Management offered in Computer Science, Information Systems and Information Technology departments.
-
The Handbook of Service Innovation
د.إ450.00Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovati
-
Java Network Programming and Distributed Computing
د.إ160.00An accessible introduction to the changing face of networking theory, Java technology, and the fundamental elements of the Java networking API. Uniquely suited for network programming and distributed computing. Softcover.
-
Automated Planning: Theory and Practice
د.إ400.00Automated planning technology now plays a significant role in a variety of demanding applications, ranging from controlling space vehicles and robots to playing the game of bridge. These real-world applications create new opportunities for synergy between theory and practice: observing what works well in practice leads to better theories of planning, and better theories lead to better performance of practical applications. Automated Planning mirrors this dialogue by offering a comprehensive, up-to-date resource on both the theory and practice of automated planning. The book goes well beyond classical planning, to include temporal planning, resource scheduling, planning under uncertainty, and modern techniques for plan generation, such as task decomposition, propositional satisfiability, constraint satisfaction, and model checking. The authors combine over 30 years experience in planning research and development to offer an invaluable text to researchers, professionals, and graduate students. -
Complete Criminal Law
د.إ300.00Complete Criminal Law: Text, Cases, & Materials offers a student-centered approach to the criminal law syllabus. A clear and concise explanation of general legal principles is combined with fully integrated extracts from the leading cases and a wide range of academic materials. The extracts have been carefully selected to ensure that they are detailed enough to illustrate the point of law under consideration, but succinct enough not to disrupt the flow of the text or to intimidate the student new to the study of criminal law. The book has been carefully structured with the needs of the student firmly in mind. Each chapter begins with basic principles, and gradually covers all the core topics a student needs to know. Unique to this textbook is the extent to which the law is placed firmly in its social context. This will reinforce understanding by relating essential aspects of the law to vital social and moral problems. Throughout the text a range of learning features are employed to consolidate understanding and encourage application: ‘thinking points’ containing reflective and short answer questions, definition boxes, summary points, diagrams, and problem/essay questions (with guidance on answering all questions on the accompanying Online Resource Centre). Chapter summaries and further reading recommendations provide the perfect springboard for further research. This innovative text aims to engage the reader in an active approach to learning and to stimulate reflection about the role of criminal law in society. Online Resource Centre Student resources – Annual updates – Links to relevant websites – Answer guidance on problem questions and ‘thinking points’ from the text – Extra exam style questions with answers guidance Lecturer resources – Test bank of 200 multiple choice questions -
Landmark Essays on Rhetoric and Feminism:
د.إ160.00Feminism” and “rhetoric” have not always been overlapping terms. While neglected as subjects of scholarly interest for many years, women were nonetheless developing rhetorical practices and traditions all along. In recent decades women writers, speakers, and feminist scholars have forged new theories of and practices for feminist rhetoric. These women have struggled to see, re-shape, and re-deploy the rhetorical tradition in ways that not only admit but embrace and celebrate women and feminist understandings to the benefit of all people. This volume is the culmination of much of the work done by those scholars.
-
Financial Accounting and Reporting with MyAccountingLab access card
د.إ300.00This market-leading text offers a comprehensive overview of financial accounting and reporting. You will find worked examples and useful illustrations throughout the text to support your learning. With both theoretical and practical coverage, the authors provide essential knowledge that you need to advance in your studies and career.
-
Network Management
د.إ100.00Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.
-
Marketing
د.إ400.00What is it that really excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Discovering how to use social networking sites to successfully market a product? Then take this opportunity to present students with marketing examples and issues from real life situations guaranteed to excite and stimulate. Packed full of case studies from international organizations such as Innocent, Orange, HMV, and Oxfam, students can hear first hand what top marketers actually do and how they tackle the decisions they have to make. Employing a lively writing style, the authors encourage students to explore beyond the classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. Links to seminal papers throughout each chapter also present the opportunity to take this learning further, if desired. Students will learn the theory that supports those skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, selling products to the government, and deciding which pricing approach to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to their advantage. Just as important as the textbook itself, are the additional electronic resources. Lecturers – Present your students with video interviews from top marketing practitioners from companies such as Innocent, Orange, HMV, Oxfam, and the Co-operative Bank, all linked to cases in the textbook. – Give your students the opportunity to hear from experts at other universities such as Professor Jagdish Sheth from Emory, Dr Stuart Roper from Manchester, and Professor Caroline Tynan from Nottingham University. – Take advantage of a suite of additional case studies written by leading academics such as Professor Stephen Brown from Ulster, and Dr Steve Oakes from Liverpool, as well as the test bank, tutorial activities and PowerPoint slides to help you save time planning and focus on teaching. Students – Learn on the go by downloading author podcasts and glossary terms to your iPod. – Try a different learning style and click on the internet activities to discover what you can uncover on the web – Check you are up to speed before your exams with multiple-choice questions which provide you with instant feedback -
Convergent Journalism: An Introduction: Writing and Producing Across Media
د.إ230.00Convergent Journalism: An Introduction is a pioneering textbook that will teach you how to master the skills needed to be a journalist in today’s converged media landscape. This book shows you what makes a news story effective, and how to identify the best platform for a particular story, whether it’s the Web, broadcast or print. The bedrock tenets of journalism remain at the core of this book, including information dissemination, storytelling, audience engagement. After establishing these journalism basics, the book goes into great detail on how to tailor a story to meet the needs of various media.
-
Programming for Design: From Theory to Practice
د.إ400.00In the essential discipline of architectural programming, the ideas of philosophy, sociology, anthropology, psychology, and history find their focus in the realities of site conditions, budgets, and functionality. Author Edith Cherry vividly demonstrates in this inspiring tutorial that the programming process not only helps architects avoid the endless design revisions occurring in most projects, but that it is also the key to designing for optimal form and function.Programming for Design lets you rapidly acquire the knowledge and skills needed to successfully program a moderate-size space. Rather than simply describe basic principles and practices, this straightforward guide helps you master architectural programming by actually doing it.
Professor Cherry identifies the central issues involved and describes the skills needed to work with clients to identify problems to be solved by a design effort. Emphasizing designing for people, she offers proven strategies and techniques for goal setting, information gathering and analysis, concept development, program synthesis, and communicating with clients.
The book is also devoted to practical applications. The author walks you step-by-step through a project of your own choosing, providing numerous examples and four case studies within each step that vividly illustrate how to effectively gather, process, and communicate information.
Programming for Design features more than 200 supporting illustrations, diagrams, and sidebars appearing throughout the text, reproducing pithy sayings by such far-flung figures as Plato and Yogi Berra, Einstein and Lao Tzu, that help relate the programming process to other disciplines.
-
Marketing in Travel and Tourism by Victor T. C. Middleton
د.إ300.00Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.
Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The
-
Financial Markets and Institution
د.إ310.00Financial Markets and Institutions, 6e offers a unique analysis of the risks faced by investors and savers interacting through financial institutions and financial markets, as well as strategies that can be adopted for controlling and managing risks. Special emphasis is put on new areas of operations in financial markets and institutions such as asset securitization, off-balance-sheet activities, and globalization of financial services. Then, resources within Connect Plus help students solve financial problems and apply what they’ve learned. Saunders’ strong markets focus and superior pedagogy combine with a complete digital solution to help students achieve higher outcomes in the course
-
Financial Institutions Management
د.إ250.00Saunders and Cornett’s Financial Institutions Management: A Risk Management Approach provides an innovative approach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which these risks are managed are becoming increasingly similar whether an institution is chartered as a commercial bank, a savings bank, an investment bank, or an insurance company. Although the traditional nature of each sector’s product activity is analysed, a greater emphasis is placed on new areas of activities such as asset securitisation, off-balance-sheet banking, and international banking.
-
Economics for Managers, Global Edition
د.إ250.00Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.
To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.
The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.
































