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Language and Journalism
This book is an indispensable “cutting edge” book for students and researchers of journalism studies seeking a text that illustrates and applies a range of linguistic and discourse-analytic […]
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Learning in Organizations
د.إ500.00Taking a fresh and innovative approach to the complexities and challenges inherent in organizational learning diversity, the authors show that there are no generic solutions. They argue there is no ‘best way’ of planning, organizing and implementing learning in relation to the workplace and instead provide context-specific solutions to the dilemmas and issues that diversities present.
With an international approach, grounded in theory and incorporating strong practical examples, this book is essential reading for all those studying, teaching or practising human resource development, human resource management or professional education.
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Complete EU Law: Text
د.إ290.00Complete EU Law combines extracts from leading cases and articles with expert author commentary in a concise and student-friendly format. The broad range of key topics taught on EU law modules are thoroughly covered, including full chapters on human rights and competition law. The Complete titles are ambitious in their scope; they’ve been carefully developed with teachers to offer law students more than just a presentation of the key concepts. Instead they offer a complete package. Only by building on the foundations of the subject, by showing how the law works, demonstrating its application through extracts from cases and judgments, and by giving students the tools and the confidence to think critically about the law will they gain a complete understanding. This text is also supported by an Online Resource Centre which includes: * An interactive timeline and map illustrating the development of the EU and providing essential background knowledge of the Union and its Member States * Video clips from the European Commission showing key moments in EU legal history * Updates from the authors allowing students to stay on top of key developments in EU law * Self-test questions with instant feedback to help check understanding and assist with revision * Outline answers to assessment questions to help develop essay and problem-solving skills ahead of exams
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Marketing Communications
د.إ85.00Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level.
This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and, new to this edition, Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences.
Offered with this new 5th edition at www.pearsoned.co.uk/fill are podcasts by the author, video cases that accompany each part, and direction to key adademic papers in marketing communications. Students and tutors can also share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers.
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Entrepreneurship and Small Firms
د.إ350.00The introduction explains that entrepreneurship and small firms are important drivers of economic growth, innovation, employment, and social development. Entrepreneurs identify opportunities, create new businesses, introduce innovations, and contribute to competitive markets. However, starting and managing a small firm involves uncertainty, limited resources, and significant challenges.
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Introduction to Media Production
د.إ380.00Introduction to Media Production began years ago as an alternative text that would cover ALL aspects of media production, not just film or just tv or just radio. Kindem and Musburger needed a book that would show students how every form of media intersects with one another, and about how one needs to know the background history of how film affects video, and how video affects working in a studio, and ultimately, how one needs to know how to put it all together. Introduction to Media Production is the book that shows this intersection among the many forms of media, and how students can use this intersection to begin to develop their own high quality work.
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Designing the User Interface
د.إ280.00The much-anticipated fourth edition of Designing the User Interface provides a comprehensive, authoritative introduction to the dynamic field of human-computer interaction (HCI). Students and professionals learn practical principles and guidelines needed to develop high quality interface designs―ones that users can understand, predict, and control. It covers theoretical foundations, and design processes such as expert reviews and usability testing. Numerous examples of direct manipulation, menu selection, and form fill-in give readers an understanding of excellence in design. Recent innovations in collaborative interfaces, online help, and information visualization receive special attention. A major change in this edition is the integration of the World Wide Web and mobile devices throughout the book. Chapters have examples from cell phones, consumer electronics, desktop displays, and Web interfaces.
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د.إ130.00
The introduction explains that Wide Area Networks (WANs) are essential for connecting geographically separated networks and enabling communication between organizations, branches, and users. As businesses increasingly depend on network-based applications, understanding WAN technologies and services has become a key skill for network professionals.
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Food Studies
د.إ250.00The introduction explains that food studies is a growing interdisciplinary field that examines food not only as a source of nutrition but also as a reflection of culture, identity, history, society, economics, and human behavior. Because food connects many areas of human life, researchers use different methods and perspectives to understand its meaning and impact
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Construction Business Management
د.إ200.00The introduction explains that the construction industry is a high-risk business where technical expertise alone is not enough to ensure success. Construction managers must also understand business principles to effectively manage projects, people, finances, and risks.
Key ideas include:
- Construction as a business: Successful construction companies require sound management practices in addition to engineering and technical skills.
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Patient Safety: Principles and Practice
د.إ120.00The introduction emphasizes that patient safety is a fundamental component of high-quality healthcare. Despite advances in medicine, preventable medical errors remain a significant cause of patient harm. Healthcare organizations must therefore develop systems and cultures that prioritize safety, continuous improvement, and accountability.
Key ideas include:
- Patient safety as a healthcare priority: Protecting patients from preventable harm is a shared responsibility of healthcare professionals, administrators, and policymakers.
- Systems approach to safety: Many medical errors result from weaknesses in healthcare systems rather than individual negligence. Improving processes and communication can significantly reduce risks.
- Evidence-based practice: Safety initiatives should be based on research, clinical evidence, and proven best practices to improve patient outcomes.
- Role of technology: Technologies such as computerized physician order entry (CPOE), barcode medication administration, and clinical decision support systems help reduce medication and treatment errors.
- Teamwork and communication: Effective collaboration among healthcare providers, clear communication, and patient involvement are essential for preventing mistakes and ensuring safe care.
- Culture of safety: Organizations should encourage open reporting of errors and near misses without fear of blame, allowing learning and continuous quality improvement.
- Purpose of the book: The text aims to provide healthcare professionals, managers, educators, and students with practical knowledge, quality improvement tools, and evidence-based strategies for creating safer healthcare environments across different clinical settings and patient populations.
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Marketing Management
د.إ120.00The introduction explains that marketing management is the process of creating, communicating, delivering, and exchanging value to satisfy customers while helping organizations achieve their objectives. In today’s competitive and rapidly changing business environment, successful marketing requires more than selling products—it requires understanding customer needs and building long-term relationships.
Key ideas include:
- Customer value and satisfaction: Organizations succeed by identifying customer needs and delivering products and services that provide superior value compared with competitors.
- Marketing as a strategic function: Marketing plays a central role in organizational success by connecting customers with the company’s products and aligning marketing activities with business goals.
- Relationship marketing: Modern marketing focuses on developing long-term relationships with customers, partners, and other stakeholders rather than simply making one-time sales.
- Changing business environment: Globalization, digital technology, social media, and changing consumer behavior have transformed how companies communicate with and serve customers.
- Marketing decision-making: Effective managers use market research, customer insights, and data analysis to make decisions about product development, pricing, distribution, and promotion.
- Ethics and social responsibility: Successful marketing requires ethical behavior, honesty, sustainability, and consideration of society’s broader interests while pursuing business objectives.
- Purpose of the book: The text provides a practical, real-world approach to marketing management, helping students understand how companies develop marketing strategies, create customer value, build strong brands, and achieve competitive advantage in today’s marketplace.
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International Human Resource Management
د.إ250.00International Human Resource Management offers coverage of international, comparative and cross-cultural HRM. Ideal for students taking this subject for the first time or studying in their second language, this title balances theory with cases and examples from across the globe. Its wealth of contributors providing expert knowledge of specific countries and regions makes this a truly international text.
It combines three approaches of study:
International – theme focused (resourcing, talent in an international context), Comparative – country focused (India and HRM, China and HRM) and Cross-cultural – linking HR to wider organisation (leadership in international context).
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Work Organisations: A Critical Approach
د.إ350.00The introduction explains that work organizations are central to modern society because they shape how people work, interact, and contribute to economic and social development. Rather than viewing organizations simply as efficient systems, the authors encourage readers to critically examine how power, management, technology, and social relationships influence workplace behavior.
Key ideas include:
- Organizations as social systems: Organizations consist of people, structures, cultures, and processes that work together to achieve goals while also reflecting wider social and economic influences.
- Critical approach: The book goes beyond traditional management theories by exploring issues such as power, control, conflict, inequality, and employee resistance in the workplace.
- Changing work environment: Globalization, technological innovation, flexible employment, and knowledge-based work have transformed how organizations are managed and how employees experience work.
- Multiple perspectives: The authors draw on sociology, psychology, economics, and organizational behavior to provide a comprehensive understanding of organizations.
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International Financial Reporting
د.إ350.00As the International Accounting Standards Board (IASB) makes progress towards widespread acceptance and use of its standards and practices, the need to become familiar with the IASB standards is rapidly increasing. Melville provides the tools for understanding the international standards and offers expert guidance on how to implement them. This second edition brings the book completely up-to-date and covers all international standards issued as at 1 January 2009. Features of the book include interpretive guidance, coverage of every key International Financial Reporting Standard (IFRS) and International Accounting Standard (IAS), together with an unparalleled level of student interactivity and assessment.
The book provides a unique practical introduction to the international standards, outlining how these standards are used on a daily basis by companies in the preparation of their financial statements. The author examines the recognition, measurement, presentation and disclosure requirements of each IFRS and IAS and every attempt has been made to explain the standards as clearly and concisely as possible.
Examples and practice questions are provided throughout the book to aid student understanding and to provide a framework for grasping the key aspects of this complex and fast-moving subject.
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Marketing Research
د.إ280.00The introduction explains that marketing research is a systematic process of collecting, analyzing, and interpreting information to support marketing decisions. In today’s competitive business environment, organizations must understand customers, competitors, and market trends to make effective strategic decisions.
Key ideas include:
- Importance of marketing research: Businesses need reliable information to reduce uncertainty and make informed decisions about products, pricing, promotion, and distribution.
- Decision-oriented approach: Marketing research is not simply collecting data; it provides insights that help managers solve marketing problems and identify new opportunities.
- Research process: The introduction outlines the major stages of marketing research, including defining the problem, developing a research design, collecting data, analyzing results, and presenting findings.
- Qualitative and quantitative methods: The book introduces both exploratory techniques (such as interviews and focus groups) and quantitative methods (such as surveys and statistical analysis) to answer different research questions.
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Human Resource Management in Context
د.إ260.00Introduction (Summary)
The introduction explains that Human Resource Management (HRM) is much more than managing employees. HR professionals must understand the internal and external factors that influence organizations and shape employment policies and practices.
Key ideas include:
- HRM in context: HR decisions are influenced by external factors such as globalization, economic conditions, government legislation, labor markets, technology, demographics, and social change.
- Strategic role of HR: HR is a strategic partner that contributes to organizational performance by aligning people management with business objectives.
- Changing workplace: Organizations operate in a rapidly changing environment, requiring HR professionals to adapt to new technologies, diverse workforces, flexible employment practices, and global competition.
- Ethics and corporate responsibility: Modern HR emphasizes ethical behavior, fairness, equality, diversity, inclusion, and corporate social responsibility in managing employees.
- Evidence-based practice: Effective HR decisions should be based on research, organizational data, and critical analysis rather than intuition alone.
- Purpose of the book: The text provides theories, concepts, and practical examples to help students and HR practitioners understand how the broader context influences HR strategy, policies, and organizational effectiveness. It is designed to support advanced HR learning and professional practice.
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Marketing Communications: A Brand Narrative Approach
د.إ260.00The introduction explains that marketing communications have evolved from one-way advertising to two-way interactions between brands and consumers. Today, customers are active participants who share experiences, create content, and influence brand reputation.
Key ideas include:
- Marketing communications involve all the ways an organization communicates with its target audience, including advertising, public relations, digital media, social media, sales promotion, and personal selling
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The Economics of Money, Banking, and Financial Markets Seventh
د.إ500.00Money, banking, and financial markets play a central role in the economy by helping individuals, businesses, and governments manage and transfer funds. The book explains how the financial system works, why financial institutions exist, how interest rates are determined, and how central banks influence economic activity through monetary policy.
Key themes introduced include:
- The role of money: Money serves as a medium of exchange, a unit of account, and a store of value.
- Financial markets: These markets connect savers with borrowers, allowing capital to be allocated efficiently.
- Financial institutions: Banks and other institutions facilitate lending, payments, and risk management.
- Interest rates: The book examines what determines interest rates and how they affect borrowing, spending, and investment.
- Central banking and monetary policy: It introduces how central
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Introductory Econometrics for Finance
د.إ100.00This bestselling and thoroughly classroom-tested textbook is a complete resource for finance students. A comprehensive and illustrated discussion of the most common empirical approaches in finance prepares students for using econometrics in practice, while detailed case studies help them understand how the techniques are used in relevant financial contexts. Worked examples from the latest version of the popular statistical software EViews guide students to implement their own models and interpret results. Learning outcomes, key concepts and end-of-chapter review questions (with full solutions online) highlight the main chapter takeaways and allow students to self-assess their understanding. Building on the successful data- and problem-driven approach of previous editions, this third edition has been updated with new data, extensive examples and additional introductory material on mathematics, making the book more accessible to students encountering econometrics for the first time. A companion website, with numerous student and instructor resources, completes the learning package.
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Business Information Systems
This core textbook provides a comprehensive and focused introduction for business students to the application of IS in organisations, using a systems-theory approach, with extensive examples, case studies and online videos to bring the topic alive. Terminology is admirably clear and topics are interconnected so that students get a sense of the whole, not a series of isolated issues. This new edition of Business Information Systems hones the framework and approach developed in the first edition, retaining its best features and making improvements to aid student engagement and learning.
Written by a highly experienced lecturer and researcher, this will be essential reading for undergraduate, postgraduate and MBA students taking modules in information management systems in business. -
Pearson Electronic Devices and Circuit Theory: New International Edition
د.إ400.00Electronic Devices and Circuit Theory, Eleventh Edition, offers a complete, comprehensive survey, focusing on all the essentials you will need to succeed on the job. Setting the standard for nearly 30 years, this highly accurate text is supported by strong pedagogy and content that is ideal for new students of this rapidly changing field. The colorful layout with ample photographs and examples helps you better understand important topics. This text is an excellent reference work for anyone involved with electronic devices and other circuitry applications, such as electrical and technical engineers.
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Information Systems Today: Managing in the Digital World: International Edition
د.إ260.00Information Systems Today, 3e, speaks directly to WHY IS MATTERS today by focusing on what every business student needs to know about IS including its leading role in the globalization of business.
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Multimedia Journalism: A Practical Guide
د.إ75.00Multimedia Journalism: A Practical Guide offers clear advice on working across multiple media platforms and includes guides to creating and using video, audio, text and pictures.
It contains all the essentials of good practice and is supported by an Companion Website at: www.multimedia-journalism.co.uk which demonstrates how to apply the skills covered in the book, gives examples of good and bad practice, and keeps the material up-to-date and in line with new hardware, software, methods of working and legislation. The book is fully cross-referenced and interlinked with the website, which offers the chance to test your learning and send in questions for industry experts to
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Company Law
The Core Text series takes the reader straight to the heart of the subject, providing a reliable and invaluable guide for students of law at all levels. Written by leading academics and renowned for their clarity, these concise texts explain the intellectual challenges of each area of the law. Company Law gives an authoritative and accurate account of key principles and demystifies this complex area of law without oversimplification. The text also includes valuable coverage of corporate governance and theory, including the current debates surrounding these areas. Company Law provides the perfect balance between depth, concision, and accessibility.
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Cambridge University Press Advising and Supporting Teachers
د.إ290.00Advising and Supporting Teachers examines the role of the teacher advisor and how the key skills required for producing effective feedback can be developed.
