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    • Marketing

      د.إ230.00

      For courses in Principles of Marketing at four year and two year colleges. This accessible, overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars – (1) theory and concepts; (2) practices and applications; and (3) pedagogy – cultivating an efficient, effective teaching and learning environment. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students’ learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook. Features Fully Customisable and Easy to Use. Interactive for Active Learning. Collaborative for Shared Learning. Outcome Based. Performance Assessed. Take advantage of this powerful course management tool, available for use in CourseCompass, Blackboard and WebCT.

    • Chemistry: A Molecular Approach: International Edition

      د.إ230.00

      Tro provides students the support they need early so they can tackle challenging topics later. He does this by building on what students already know.

       

      The author’s goal in writing this book is to deliver the depth of coverage faculty want with the accessibility and clarity that students need for success.  Nivaldo J. Tro’s Chemistry: A Molecular Approach explains difficult chemical concepts in a concise and clear student-centered manner while also providing faculty with the flexibility to go more deeply into many key, often neglected topics, such as electron diffraction, molecular orbital theory, and free-energy changes under non-standard conditions.  Chemistry is presented visually throughmulti-level images (macroscopic, molecular and symbolic representations), which helps students see the connections among the formulas (symbolic), the world around them (macroscopic), and the atoms and molecules that make up the world (molecular).  Every aspect of this book focuses students on recognizing that the behavior of matter is based on the behavior of atoms and molecules.

    • Routledge Integrating Science, Technology, Engineering, and Mathematics

      د.إ230.00

      How can curriculum integration of school science with the related disciplines of technology, engineering and mathematics (STEM) enhance students’ skills and their ability to link what they learn in school with the world outside the classroom?

      Featuring actual case studies of teachers’ attempts to integrate their curriculum, their reasons for doing so, how they did it, and their reflections on the outcomes, this book encourages science educators to consider the purposes and potential outcomes of this approach and raises important questions about the place of science in the school curriculum. It takes an honest approach to real issues that arise in curriculum integration in a range of education contexts at the elementary and middle school levels. The clear documentation and critical analysis of the contribution of science in curriculum integration―its implementation and its strengths and weaknesses―will assist teachers, science educators, and researchers to understand how this approach can work to engage students and improve their learning, as well as how it does not happen easily, and how various factors can facilitate or hinder successful integration.

    • Deeper Than Indigo: Tracing Thomas Machell

      د.إ230.00

      After discovering the diaries of Victorian explorer Thomas Machell in the dusty recesses of the British Library, Jenny set out on her own voyage, tracing his footsteps across oceans and continents for ten years, on a quest to discover and understand this extraordinary character. In 2010 she travelled alone to India on the last cargo ship to accept passengers. The journey was as treacherous as it had been in Thomas’s day and Jenny was advised to hide below deck and sleep with a knife by her bed and dollars sewn into her jacket. She narrowly escaped attack as naval ships intercepted a pirate ‘mothership’ spotted off the Yemeni coast. Jenny’s journey ends as she finally discovers Thomas’s overgrown grave when travelling with herdaughter after over 15 years of searching. Through a combination of the author’s own memoirs, sketches and recollections of travels, entwined with Thomas Machell’s tales and intricate drawings, Deeper than Indigo offers a unique insight into the social history of British colonialism at its height, from the East India Company to the Raj, while telling the story of a forgotten pioneer, whose startling diaries shed a surprisingly progressive light on European colonialism.

    • Consumer Behavior

      د.إ230.00

      Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.

    • Essentials of Literacy from 0-7: A Whole-Child Approach to Communication, Language and Literacy

      د.إ230.00

      Children flourish in their development and learning when practitioners and parents work together. Children’s development and learning are further enhanced when interconnected knowledge and understanding work together. In this new edition the authors guide readers in understanding of child development. They highlight the need for those who work with young children to become reflective practitioners. Through a focus on the introduction of nursery rhymes, finger rhymes, action songs and poetry cards, the authors provide a gentle, child-friendly way to develop literacy 0-7.

    • Assembly Language Step-by-Step: Programming with DOS and Linux

      د.إ230.00
      The bestselling guide to assembly language-now updated and expanded to include coverage of Linux This new edition of the bestselling guide to assembly programming now covers DOS and Linux! The Second Edition begins with a highly accessible overview of the internal operations of the Intel-based PC and systematically covers all the steps involved in writing, testing, and debugging assembly programs. Expert author Jeff Duntemann then presents working example programs for both the DOS and Linux operating systems using the popular free assembler NASM. He also includes valuable information on how to use procedures and macros, plus rare explanations of assembly-level coding for Linux, all of which combine to offer a comprehensive look at the complexities of assembly programming for Intel processors. Providing you with the foundation to create executable assembly language programs, this book: Explains how to use NASM-IDE, a simple program editor and assembly-oriented development environment Details the most used elements of the 86-family instruction set Teaches about DEBUG, the single most useful tool you have as an assembly language programmer Examines the operations that machine instructions force the CPU to perform Discusses the process of memory addressing Covers coding for Linux The CD-ROM includes: Net-Wide Assembler (NASM) for both DOS and Linux NASM-IDE, a command shell and code editor for DOS ALINK, a free linker for DOS programming All program code examples from the book
    • Convergent Journalism: An Introduction: Writing and Producing Across Media

      د.إ230.00

      Convergent Journalism: An Introduction is a pioneering textbook that will teach you how to master the skills needed to be a journalist in today’s converged media landscape. This book shows you what makes a news story effective, and how to identify the best platform for a particular story, whether it’s the Web, broadcast or print. The bedrock tenets of journalism remain at the core of this book, including information dissemination, storytelling, audience engagement. After establishing these journalism basics, the book goes into great detail on how to tailor a story to meet the needs of various media.

    • The Doctor of Nursing Practice: A Guidebook for Role Development and Professional Issues: A Guidebook for Role Development and Professional Nursing Practice

      د.إ235.00

      This textbook provides a concise, accessible foundation in health behavior theory, focusing on how social and behavioral factors influence public health outcomes. It is designed for students in public health, health promotion, community health, and behavioral sciences, offering a practical guide to understanding why people make certain health choices—and how those choices can be changed.

    • Advanced Python Programming – Second Edition

      د.إ239.00

      Write fast, robust, and highly reusable applications using Python’s internal optimization, state-of-the-art performance-benchmarking tools, and cutting-edge libraries Key Features: Benchmark, profile, and accelerate Python programs using optimization tools […]

    • The Googlies First Words

      د.إ240.00

      HAVE FUN PLAYING WITH PANDA, TIGER, FROG, MONKEY, CHEETAH AND ELEPHANT IN THESE SIMPLE STORIES WITH SURPRISE PUSH-UP ENDINGS!

    • How to Design and Evaluate Research in Education

      د.إ240.00

      The introduction establishes the book as a practical, beginner‑friendly guide for students entering the field of educational research. It explains that educational research is essential for improving teaching, learning, and decision‑making in schools, and the book aims to give readers the skills to understand, design, and evaluate research effectively.

    • Guidelines for Pulmonary Rehabilitation Programs

      د.إ240.00

      The introduction emphasizes that youth are not simply “small adults.” Their bodies, minds, and social environments develop in unique ways, and fitness professionals must use age‑appropriate, evidence‑based methods to help them build strength, confidence, and lifelong healthy habits.

    • Health Program Planning and Evaluation: A Practical Systematic Approach to Community Health

      د.إ240.00

      The introduction emphasizes that health economics is about making choices under conditions of limited resources. Because no health system can meet all needs for all people at all times, economics provides tools to understand costs, benefits, efficiency, equity, and how decisions affect population health.

    • Nursing Informatics and the Foundation of Knowledge

      د.إ240.00

      This book is a comprehensive, student‑friendly introduction to nursing informatics, designed to help learners understand how information, technology, and knowledge intersect within modern healthcare. Using the authors’ well‑known Foundation of Knowledge Model, the text explains how nurses acquire, process, generate, and disseminate knowledge to support safe, efficient, and evidence‑based care.

      It is widely used in undergraduate and graduate nursing programs because it breaks down complex informatics concepts into clear, practical, real‑world applications. Rich learning features—such as case studies, “Working W

    • Hole’s Human Anatomy & Physiology ISE

      د.إ240.00

      This book is a concise, student‑friendly introduction to medical terminology, designed for learners in nursing, allied health, and foundational healthcare programs. It teaches students how to decode medical words by breaking them into their basic components—prefixes, suffixes, and word roots—so they can understand clinical language used in charts, documentation, and healthcare communication.

      The 6th edition continues its practical, step‑by‑step approach, helping students build confidence even if they have no prior medical background. It emphasizes real‑world usage, showing

    • Essentials of Marketing

      د.إ240.00

      Learn the theory and practice of modern marketing with this concise and dependable text.

      Essentials of Marketing, 3rd edition,by Frances Brassington and Stephen Pettitt, combines theory and practice to equip you with all the information to gain a solid foundation in marketing. The book covers a range of applications in a concise and lively style designed to contain all the information you need to understand on the subject.

      The text explores modern industries and markets and how marketers today must respond to situations that demand innovative solutions. Like Brassington’s ‘Principles of Marketing’, this ‘essentials’ text provides guidance to those looking for a no-nonsense book packed with the crucial knowledge you need to master.

      This 3rd edition has been revised with updated content to support you on your learning journey. Benefit from features such as:

    • European Transport Policy and Sustainable Mobility

      د.إ240.00

      It is now widely accepted that transport is becoming increasingly unsustainable and that strong policy intervention is required to reduce both the growth in transport demand and the environmental costs of transport. This book challenges conventional approaches to transport by moving away from trend based analysis towards the use of scenarios to identify alternative sustainable transport futures. It both summaries the development of EU transport policy and presents a critique. The policy context is widened to include the global changes taking place in economics, society and technology. It develops new methodologies for policy making for the next 25 years.

    • Essentials of Economics

      د.إ240.00
      Were you looking for the book with access to MyEconLab? This product is the book alone and does NOT come with access to MyEconLab. Buy Essentials of Economics, 7th edition with MyEconLab access card (ISBN 9781292170121) if you need access to MyEconLab as well, and save money on this resource. You will also need a course ID from your instructor to access MyEconLab.   The market-leading concise text in introductory economics   Want to see economics in action? Visit the Sloman Economics News Site for a blog that’s updated several times a week with current affairs and topical stories all linked to your textbook so you can explore the background to the issues more deeply.   This new edition of the market-leading Essentials of Economics has been updated with the most recent data and coverage of economic issues as the world tries to recover from global financial turmoil and looks at explanations of how consumers and firms really behave. Its classic features and clear and engaging writing style is complemented by strong theoretical coverage and a wealth of pedagogical features to support learning.   John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol. Dean Garratt is Principal Teaching Fellow in the Department of Economics at the University of Warwick.
    • Python Machine Learning: Machine Learning and Deep Learning with Python, scikit-learn, and TensorFlow 2, 3rd Edition

      د.إ245.00

      Applied machine learning with a solid foundation in theory. Revised and expanded for TensorFlow 2, GANs, and reinforcement learning. Purchase of the print or Kindle book includes a […]

    • Machine Learning with PyTorch and Scikit-Learn

      د.إ248.00

      This book of the bestselling and widely acclaimed Python Machine Learning series is a comprehensive guide to machine and deep learning using PyTorch’s simple to code framework Key […]

    • Pediatric Emergency Medicine Secrets

      د.إ250.00

      The introduction emphasizes that health economics is about making choices under conditions of limited resources. Because no health system can meet all needs for all people at all times, economics provides tools to understand costs, benefits, efficiency, equity, and how decisions affect population health.

    • Bedford Handbook

      د.إ250.00

      The introduction explains that the handbook is a practical guide designed to help students become more effective college writers. It emphasizes that writing is a process involving planning, drafting, revising, and editing rather than producing a perfect first draft. The book encourages students to think critically about their purpose, audience, and evidence while developing clear, organized, and well-supported writing. It also introduces the handbook’s coverage of grammar, style, research, documentation (MLA, APA, and Chicago), and academic integrity, making it a comprehensive resource for writing across different disciplines.

    • CDC Yellow Book 2024

      د.إ250.00

      For over half a century, the CDC Yellow Book has been a trusted resource, providing international travelers and clinicians with expert guidance for safe and healthy travel abroad. Along with disease-specific prevention and treatment recommendations, this comprehensive reference text provides readers with the background and context needed to understand and address health threats associated with all types of international travel.

    • Essentials of Life-Span Development

      د.إ250.00

      The introduction presents life-span development as the scientific study of how people change and remain stable from conception through old age. It explains that human development is a lifelong process influenced by biological, psychological, social, and cultural factors. The chapter introduces the idea that development is not limited to childhood but continues throughout adulthood and later life.

      The introduction describes several major themes of developmental science:

      • Development is multidimensional: It includes physical changes, cognitive abilities, emotions, personality, and social relationships.
      • Development is multidirectional: People experience both growth and decline at different stages of life.
      • Development is shaped by context: Family, culture, education, socioeconomic conditions, historical events, and individual experiences influence development.
      • Development involves plasticity: People can change and adapt as a result of experi
    • Fundamentals of Strategy, 2/e with MyStrategyLab and The Strategy Experience simulation

      د.إ250.00

      This package includes a physical copy of Fundamentals of Strategy, by Johnson, Whittington & Scholes as well as access to MyStrategyLab and the The Strategy Experience simulation.

       

      Your Instructor will need to provide you with a course ID in order for you to access MyStrategyLab and The Strategy Experience simulation.

       

      Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy – for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.  The book comprises 10 chapters, and focuses on the analysis and formulation of strategy

    • International Business

      د.إ250.00

      International business refers to all commercial activities—including trade, investment, and the exchange of goods, services, technology, and knowledge—that take place across national borders. As globalization has increased, businesses of all sizes have expanded beyond their home countries to access new markets, resources, talent, and opportunities.

      The field of international business examines how companies operate in different political, economic, legal, and cultural environments. It explores topics such as international trade, foreign direct investment (FDI), global strategy, international marketing, supply chain management, and the management of multinational enterprises. Organizations engaged in international business must also navigate challenges such as exchange rate fluctuations, cultural differences, government regulations, and ethical issues.

    • Principles of Economics

      د.إ250.00

      Principles of Economics 6th edition combines microeconomics and macroeconomics into one volume for students who take a full years course.Focuses on important concepts and analyses necessary for stude

    • Shigley’s Mechanical Engineering Design

      د.إ250.00
      • Mechanical engineering design is the process of creating machines and mechanical systems that are safe, reliable, efficient, and economical.
      • The design process is iterative, involving identifying a need, defining requirements, generating concepts, analyzing alternatives, selecting materials and components, building prototypes, testing, and refining the design.
      • Successful design requires balancing performance, cost, manufacturability, safety, reliability, sustainability, and maintenance.
      • Engineers apply principles from mechanics, materials science, mathematics, and manufacturing to solve practical design problems.
      • The introduction emphasizes the importance of engineering standards and codes (such as ASME, ISO, and ASTM) to ensure compatibility, quality, and safety.
    • The Design Philosophy Reader

      د.إ250.00

      What is design philosophy and why is it needed? This important book explains the discipline’s recent emergence, the key questions which dominate it, and its potential to fundamentally change the way we practice and think about design.

      The reader comprises eight thematic sections, each featuring a short, contextualising introduction and an annotated bibliography. It considers social, graphic, product and industrial design, and presents the writings of such leading design thinkers and philosophers as Deleuze and Heidegger, Aristotle and Plato. With texts ranging from philosophically informed writing on design and culture, to ancient and contemporary philosophy which addresses the concept of design, The Design Philosophy Reader is an impressive and pioneering work.

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