Showing 2881–2910 of 3105 resultsSorted by price: low to high
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Consumer Behaviour
د.إ290.00Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly.
Through the author teams seven decades of teaching and researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour.
Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.
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Marketing for Hospitality & Tourism
د.إ290.00THE most widely used Hospitality marketing book―this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today’s global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.
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Marketing Management
د.إ290.00This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hass
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Peter Lindbergh
د.إ290.00Peter Lindbergh’s Images of Women is now available in this new unabridged compact edition. Lindbergh, who passed
away in 2019, took a comprehensive look at his body of work from the 1980s and ’90s and hand selected these black-and-white photographs of the most beautiful and famous women in the world. It was the era of the supermodels, a phenomenon he himself had helped create, and he left his own unique stamp upon it, influencing an entire generation of fashion photographers with his distinct style. Lindbergh was always interested in the aura, individuality, and personality of his models which resulted in images that captured an ideal of beauty more than just perfection and glamour. This splendid monograph represents the definitive collection of Lindbergh’s considerable oeuvre: classic fashion photographs, arresting candids, portraits of female celebrities–including Madonna, Isabella Rossellini, Sharon Stone, Catherine Deneuve, Charlotte Rampling, Daryl Hannah–and of course his signature shots of the world’s supermodels. -
My Classics Reading Library Set of 30 Books
د.إ495.00Original price was: د.إ495.00.د.إ295.00Current price is: د.إ295.00. -
Harry Potter Paperback Boxed Set
د.إ300.00This is the perfect opportunity to own all seven “Harry Potter” titles in the latest ‘Signature’ edition livery. All are encased in a smart gift box.
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Corrections In The 21St Century by Frank Schmalleger and John Ortiz Smykla
د.إ300.00The introduction of this edition positions corrections as a rapidly evolving field, shaped by new technologies, shifting public expectations, legal reforms, and changing philosophies about punishment and rehabilitation. Schmalleger and Smykla frame corrections not as a static system but as a complex, adaptive network of institutions, policies, and professionals responding to modern challenges.
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Kaplan GRE Prep Plus 2024: 6 Practice Tests + Proven Strategies
د.إ300.00This book is a beginner‑friendly, exam‑aligned guide that covers all AZ‑900 objectives, including cloud concepts, Azure architecture, core services, security, governance, cost management, deployment, and monitoring. It is designed for IT beginners, career‑switchers, students, and business users who want a strong foundation in Azure.
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Psychology: Perspectives and Connections
د.إ300.00Understanding the human body begins with recognizing how structure and function work together to sustain life. Anatomy reveals the organization of tissues, organs, and systems, while physiology explains how these structures operate and respond to change. For students entering health‑related fields, a strong foundation in both is essential for interpreting clinical information, making informed decisions, and providing safe, effective care.
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Psychology and Your Life with P.O.W.E.R Learning, 2024 Release
د.إ300.00This textbook is designed as an accelerated, modular introduction to psychology, built specifically for today’s diverse college student population. It aims to show learners how psychology directly affects their daily lives and future careers, whether they plan to work in healthcare, design, law enforcement, or any other field.
The book integrates P.O.W.E.R. Learning strategies—a framework that helps students improve studying, critical thinking, and academic performance—while presenting psychological concepts in a clear, applied, and engaging way. It is structured to support students who may be:
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5 lb. Book of GRE Practice Problems, Fourth Edition: 1,800
د.إ300.00Manhattan Prep’s best-selling 5 lb. Book of GRE Practice Problems has been updated to include a brand-new chapter targeting critical math strategies you’ll need to maximize your GRE quant score. In addition the book now includes expanded di
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Adaptive Mentalization-Based Integrative Treatmen
د.إ300.00The introduction explains that many people with multiple and complex needs—such as mental health problems, trauma, substance misuse, homelessness, or involvement with social care and justice services—often receive fragmented support from different agencies. AMBIT (Adaptive Mentalization-Based Integrative Treatment) was developed to help professionals work together more effectively across these systems.
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Health Policy: Application for Nurses and Other Healthcare Professionals
د.إ300.00Health Policy: Application for Nurses and Other Health Care Professionals, Third Edition provides an overview of the policy-making process within a variety of settings including academia, clinical practice, communities, and various health care systems. Health Policy takes a comprehensive structural approach to policymaking and provides the necessary tools to engage in health policy formulation. The Third Edition remains an easy-to-read foundational policy book that operationalizes health policy and politics and is one of the few health policy books that takes a civic competence model approach. It also provides the necessary tools to engage in health policy formulation and includes coverage of think tanks and expansion on policy institutes. Revised Appendices with current policy resources New Appendix: Major Federal Laws Executive Summaries Addition of Policy Terminology section at end of each chapter Policy Analysis Templates to help readers put skills into practice Summary Points and Policy Terminology emphasize critical content and terms Case studies and policy analysis templates bring concepts into the real world
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Introduction to the Practice of Statistics
د.إ300.00Now available with Macmillan’s new online learning tool Achieve, Introduction to the Practice of Statistics, 10th edition, prepares students for the application of statistics in the real world by using current examples and encouraging exploration into data analysis and interpretation. The text enforces statistical thinking by providing learning objectives and linked exercises to help students master core statistics concepts and think beyond the calculations.
Achieve for Introduction to the Practice of Statistics integrates outcome-based learning objectives and a wealth of examples with assessment in an easy-to-use interface. Students are provided with rich digital resources that solidify conceptual understanding, as well as homework problems with hints, answer-specific feedback, and a fully worked solution.
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Operations and Supply Chain Management
د.إ300.00- Operations management is the process of designing, operating, and improving the systems that create and deliver goods and services.
- Supply chain management coordinates the flow of materials, information, and money from suppliers to manufacturers, distributors, retailers, and customers.
- Businesses compete through operations by improving cost, quality, speed, flexibility, and innovation.
- Every organization—manufacturing, healthcare, banking, retail, hospitality, and government—uses operations management to deliver value to customers.
- The introduction explains the relationship between operations, marketing, finance, accounting, and human resources, emphasizing that these functions must work together.
- It introduces process thinking, where organizations are viewed as interconnected processes that transform inputs (materials, labor, information) into outputs (products and services).
- Globalization, technology, sustainability, and customer expectations are highlighted as major forces shaping modern operations and supply chains.
- The chapter also outlines the topics covered in the book, such as process analysis, forecasting, inventory management, quality management, capacity planning, logistics, and supply chain strategy.
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Computer Networking
د.إ300.00Building on the successful top-down approach of previous editions, the Sixth Edition of Computer Networking continues with an early emphasis on application-layer paradigms and application programming interfaces (the top layer), encouraging a hands-on experience with protocols and networking concepts, before working down the protocol stack to more abstract layers. This book has become the dominant book for this course because of the authors’ reputations, the precision of explanation, the quality of the art program, and the value of their own supplements.
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Introduction to Public Health
د.إ300.00Introduction to Public Health, Second Edition covers the basic elements of public health as well as essential data and statistics. This thorough revision contains new chapters on bioterrorism and emergency preparedness. Further bioterrorism issues have been woven through relevant chapters. New additions in epidemiology include anthrax and SARS.
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Routledge Assessing Business Excellence
د.إ300.00Assessing Business Excellence presents a strategic framework for business excellence and total quality management and shows how you can be actively involved in continuous improvement by systematically reviewing your business activities and results against holistic business excellence frameworks.
For all practitioners who seek to use total quality management to improve their organization’s effectiveness, efficiency and responsiveness, this title is the essential route map to business excellence. From two leading expert authors comes a book where the most recognized quality award criteria are used to explore the concepts of business excellence and self-assessment.
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Political Theory and the Modern State
د.إ300.00This volume offers an incisive overview of central issues and controversies in political thought and analysis. It includes major discussions of the idea of the modern state, contemporary theories of the state, problems of power and legitimation, new forms of democratic ideal, citizenship and social movements, the direction of public policy and the fate of sovereignty in the modern global system. While analysing these topics, the author critically assesses the thought of many of those who have contributed decisively to political discussion. Among those whose works are discussed are classic figures such as Hobbes, Locke, Mill and Marx, as well as contemporary writers such as Habermas, Offe and Giddens.
Political Theory and the Modern State is an ideal resource for students seeking an introduction to modern politics and political sociology. It is also an original statement about the many competing perspectives in political thought today.
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Business Process Change
د.إ300.00Business Process Change, 3rd Edition provides a balanced view of the field of business process change. Bestselling author Paul Harmon offers concepts, methods, cases for all aspects and phases of successful business process impro
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Developing Skills for Business Leadership
د.إ300.00Written for the CIPD module, Developing Skills for Business Leadership, this text is also ideal for postgraduate business students taking a module in professional development, career development or management skills.
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Management and Organisational Behaviour
د.إ300.00This comprehensive text integrates management and organisational behaviour to reflect current business practices. Through relevant and up-to-date discussion of key concepts, the book offers students applied behavioural skills and a grounded understanding of how organisations function. A new chapter structure presents the subject matter in a format specifically for the UK and European courses, and new material relevant to UK and European students is included. Increased emphasis on research is imparted through Research Focus boxes.
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Marketing Research: An Applied Orientation
د.إ300.00Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.
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Basic Marketing Research: Pearson New International Edition
د.إ300.00For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. -
C++ Programming: From Problem Analysis to Program
د.إ300.00C++ PROGRAMMING: FROM PROBLEM ANALYSIS TO PROGRAM DESIGN, Seventh Edition remains the definitive text for a first programming language course. D.S. Malik’s time-tested, student-centered methodology uses a strong focus on problem-solving and full-code examples to vividly demonstrate the how and why of applying programming concepts and utilizing C++ to work through a problem. This new edition includes updated end-of-chapter exercises, new debugging exercises, an earlier introduction to variables and a streamlined discussion of user-discussion of user-defined functions to best meet the needs of the modern CS1 course.An optional CourseMate brings C++ PROGRAMMING: FROM PROBLEM ANALYSIS TO PROGRAM DESIGN to life with interactive study tools including videos, quizzing, flashcards, and games. The CourseMate’s digital Lab Manual offers additional hands-on exercises, allowing students to reinforce critical thinking through practice.
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Citizenship in the Arab World
د.إ300.00The book is the fruit of five years of on-site research on citizenship in the Arab world. It takes a broader legal perspective to the multifaceted reality of nationality and citizenship. The methodology employed builds on the interdisciplinary approach of comparative legal studies, and brings in theories, concepts and insights from anthropology, political science, Arab and Islamic studies, linguistics and sociology. The work relies on a broad range of Western and Arab references, and all sources and documents were directly accessed in their original languages; this is particularly relevant for Arab legislation (all in-text reference has been translated by the author, and the original has been inserted using scientific transliteration).
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Essentials of Computer Architecture
د.إ300.00Douglas Comer takes a clear, concise approach to computer architecture that readers love. By exploring the fundamental concepts from a programmer ’s perspective and explaining programming consequences, this unique text covers exactly the material students need to understand and construct efficient and correct programs for modern hardware.
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CB7
د.إ300.00Created by the continuous feedback of a “student-tested, faculty-approved” process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.
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Embedded Linux Primer
د.إ300.00Up-to-the-Minute, Complete Guidance for Developing Embedded Solutions with Linux Linux has emerged as today’s #1 operating system for embedded products. Christopher Hallinan’s Embedded Linux Primer has proven itself as the definitive real-world guide to building efficient, high-value, embedded systems with Linux. Now, Hallinan has thoroughly updated this highly praised book for the newest Linux kernels, capabilities, tools, and hardware support, including advanced multicore processors. Drawing on more than a decade of embedded Linux experience, Hallinan helps you rapidly climb the learning curve, whether you’re moving from legacy environments or you’re new to embedded programming. Hallinan addresses today’s most important development challenges and demonstrates how to solve the problems you’re most likely to encounter. You’ll learn how to build a modern, efficient embedded Linux development environment, and then utilize it as productively as possible. Hallinan offers up-to-date guidance on everything from kernel configuration and initialization to bootloaders, device drivers to file systems, and BusyBox utilities to real-time configuration and system analysis. This edition adds entirely new chapters on UDEV, USB, and open source build systems. Tour the typical embedded system and development environment and understand its concepts and components. Understand the Linux kernel and userspace initialization processes. Preview bootloaders, with specific emphasis on U-Boot. Configure the Memory Technology Devices (MTD) subsystem to interface with flash (and other) memory devices. Make the most of BusyBox and latest open source development tools. Learn from expanded and updated coverage of kernel debugging. Build and analyze real-time systems with Linux. Learn to configure device files and driver loading with UDEV. Walk through detailed coverage of the USB subsystem. Introduces the latest open source embedded Linux build systems. Reference appendices include U-Boot and BusyBox commands. -
Cryptography and Network Security
د.إ300.00For one-semester, undergraduate- or graduate-level courses in Cryptography, Computer Security, and Network Security
A practical survey of cryptography and network security with unmatched support for instructors and students
In this age of universal electronic connectivity, viruses and hackers, electronic eavesdropping, and electronic fraud, security is paramount. This text provides a practical survey of both the principles and practice of cryptography and network security. First, the basic issues to be addressed by a network security capability are explored through a tutorial and survey of cryptography and network security technology. Then, the practice of network security is explored via practical applications that have been implemented and are in use today. An unparalleled support package for instructors and students ensures a successful teaching and learning experience.
Teaching and Learning Experience
To provide a better teaching and learning experience, for both instructors and students, this program will:
- Support Instructors and Students: An unparalleled support package for instructors and students ensures a successful teaching and learning experience.
- Apply Theory and/or the Most Updated Research: A practical survey of both the principles and practice of cryptography and network security.
- Engage Students with Hands-on Projects: Relevant projects demonstrate the importance of the subject, offer a real-world perspective, and keep students interested.
































