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    • Customer Relationship Management

      د.إ300.00

      Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.

       

      Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.

    • Designing, Delivering and Evaluating L&D : Essentials for Practice

      د.إ300.00
      As the global economy has changed and thus organizations with it, more learning is delivered at and through work and individuals are encouraged to utilise the opportunities that advances in technology have brought to take charge of their own learning. Essential reading for the CIPD Level 7 Advanced postgraduate unit Designing, Delivering and Evaluating Learning and Development Provision, Designing, Delivering and Evaluating L&D critically examines the contextual factors impacting upon these activities in organizations. With case studies from the public, private and voluntary sectors as well as examples of international practice, the book helps to identify some of the challenges L&D professionals face in a range of environments. Designing, Delivering and Evaluating L&D is suitable not just for students working towards a CIPD Level 7 qualification, but also for those studying more general business and management degrees, as well as anyone who may have studied the subject previously and wishes to engage in continuous professional development with regard to this key HR practice. Online supporting resources include an instructor’s manual, lecture slides and web links.
    • Health Psychology: Theory, Research and Practice

      د.إ300.00

      Health Psychology students will need to understand how to evaluate and critically-appraise the latest theory and research before it can be applied. This fully-revised and updated fourth edition takes a critical approach and places Health Psychology in a real-world context, enabling students to understand how public policy, theory and research can influence communities and individuals alike.

      The new edition includes:

    • Cambridge University Press Unlock Level 2 Listening and Speaking Skills Student’s Book and Online Workbook

      د.إ300.00

      Unlock es un curso de inglés académico de cuatro niveles que desarrolla el pensamiento crítico. Combina los estimulantes vídeos de Discovery Education™ con ejercicios cuidadosamente diseñados para promover la capacidad de razonamiento crítico, esencial en la vida académica. El estudio de los errores frecuentemente cometidos a través de Cambridge English Corpus enfoca el lenguaje utilizado hacia los temas más complicados para los alumnos. Todos los niveles ofrecen dos volúmenes que desarrollan diferentes habilidades: Reading & Writing y Listening & Speaking. Cada libro está diseñado para unas 60-90 horas lectivas. El Student’s Book contiene acceso al Workbook Online.

    • Red Globe Press Quantitative Methods: for Business, Management and Finance

      د.إ300.00

      The new edition of this highly successful and popular textbook is a comprehensive, easy-to-follow guide to using and interpreting all the quantitative techniques that students will encounter in their later business and financial careers; from fundamental principles through to more advanced applications. Topics are explained in a clear, friendly step-by-step style, accompanied by examples, exercises and activities, making the text ideal for self-tuition or for the student with no experience or confidence in working with numbers. This highly successful learning-by-doing approach, coupled with the book’s clear structure, will enable even the most maths-phobic student to understa

    • Principles of Mathematical Logic

      د.إ300.00
      David Hilbert was particularly interested in the foundations of mathematics. Among many other things, he is famous for his attempt to axiomatize mathematics. This now classic text is his treatment of symbolic logic. It lays the groundwork for his later work with Bernays. This translation is based on the second German edition, and has been modified according to the criticisms of Church and Quine. In particular, the authors’ original formulation of Godel’s completeness proof for the predicate calculus has been updated. In the first half of the twentieth century, an important debate on the foundations of mathematics took place. “”Principles of Mathematical Logic”” represents one of Hilbert’s important contributions to that debate. Although symbolic logic has grown considerably in the subsequent decades, this book remains a classic.
    • The Business Environment

      د.إ300.00

      In a fast-paced and constantly changing world, it is more important than ever to have a sound appreciation of the context in which business organisations exist and operate. Now in its 7th edition, this best-selling textbook offers a comprehensive, yet accessible, introduction to the wide range of external influences that affect business operations and decisions in today’s increasingly globalised world.

    • Marketing in Travel and Tourism by Victor T. C. Middleton

      د.إ300.00

      Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.

      Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The

    • Financial Accounting and Reporting with MyAccountingLab access card

      د.إ300.00

      This market-leading text offers a comprehensive overview of financial accounting and reporting. You will find worked examples and useful illustrations throughout the text to support your learning. With both theoretical and practical coverage, the authors provide essential knowledge that you need to advance in your studies and career.

    • Complete Criminal Law

      د.إ300.00
      Complete Criminal Law: Text, Cases, & Materials offers a student-centered approach to the criminal law syllabus. A clear and concise explanation of general legal principles is combined with fully integrated extracts from the leading cases and a wide range of academic materials. The extracts have been carefully selected to ensure that they are detailed enough to illustrate the point of law under consideration, but succinct enough not to disrupt the flow of the text or to intimidate the student new to the study of criminal law. The book has been carefully structured with the needs of the student firmly in mind. Each chapter begins with basic principles, and gradually covers all the core topics a student needs to know. Unique to this textbook is the extent to which the law is placed firmly in its social context. This will reinforce understanding by relating essential aspects of the law to vital social and moral problems. Throughout the text a range of learning features are employed to consolidate understanding and encourage application: ‘thinking points’ containing reflective and short answer questions, definition boxes, summary points, diagrams, and problem/essay questions (with guidance on answering all questions on the accompanying Online Resource Centre). Chapter summaries and further reading recommendations provide the perfect springboard for further research. This innovative text aims to engage the reader in an active approach to learning and to stimulate reflection about the role of criminal law in society. Online Resource Centre Student resources – Annual updates – Links to relevant websites – Answer guidance on problem questions and ‘thinking points’ from the text – Extra exam style questions with answers guidance Lecturer resources – Test bank of 200 multiple choice questions
    • Network Management: Concepts and Practice, a Hands-On Approach

      د.إ300.00

      For upper-level undergraduate and graduate-level courses in Network Management offered in Computer Science, Information Systems and Information Technology departments.

    • Financial Accounting: An Introduction

      د.إ300.00

      Financial Accounting: An Introduction presents an expansive and up-to-date treatment of an ever-important discipline. Without over-simplifying the subject, Augustine Benedict and Barry Elliott have created a progressive guide to financial accounting which tackles not only the fundamentals, but also includes coverage of new and emerging topics – chief among them IFRS.

    • Modern Systems Analysis and Design

      د.إ300.00

      The fourth edition of this popular text investigates the newest systems of analysis and design. Rather than taking a purely technological approach to the subject, the authors focus on the business perspective; and the human, organizational, and technical skills an information systems professional needs to be successful in their chosen field. This approach enables students to respond to and anticipate problems and opportunities through innovative uses of information technology.

    • Principles of Direct, Database and Digital Marketing

      د.إ300.00

      The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?

       

      Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.

       

      The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.

    • Researching Business and Management: A Roadmap for Success

      د.إ300.00
      This is an introductory text on the process of research in business and management. It will enable undergraduate, taught postgraduates and MBA students to develop the skills to carry out rigorous research, using a structured approach to the research process from defining the research question, through the selection of methods, to producing a final report. The authors’ style is friendly and supportive, occasionally humorous, and they acknowledge the chaos, uncertainty and sometimes complexity inherent in research projects. Research methodologies are explained with great clarity, relating theory to practice throughout. There is a comprehensive website to accompany this text including both lecturer and student resources. Also available is a companion website with extra features to accompany the text, please take a look by clicking below – http://www.palgrave.com/business/maylorblackmon/index.htm
    • The Companion to Development Studies

      د.إ300.00
      The Companion to Development Studies is an essential one-stop reference for anyone with an interest in development studies. Over 100 international experts have been brought together to present a comprehensive overview of the key theoretical and practical issues dominating contemporary development studies.

      Building on the success of the first edition, the second edition of the Companion has been thoroughly revised and updated and includes new chapters on a range of topics, including ageing, culture and development, corruption and development and global terrorism. Each chapter summarises current debates and provides guidance for further reading and research.
      The Companion to Development Studies is indispensable for students of development studies at all levels, from undergraduate to postgraduate and beyond, in departments of development studies, geography, politics, international relations, sociology, social anthropology and economics.

    • Spaces of Social Exclusion

      د.إ300.00

      To varying extents in developed countries a minority of the population suffers from deprivation. Britain’s Labour government in particular has sought to deal with this through the notion of ‘social exclusion’, and similar ideas have been developed in other countries. This important text explores the various forms of this contemporary economic and social disadvantage and, in particular, investigates its social and spatial causes and the role of space in policies addressing disadvantage. Arranged in three distinct parts, it:

      • introduces contemporary and historical conceptualizations of social exclusion and poverty
      • analyzes social exclusion’s origins by examining the different spheres of disadvantage and their relations
      • discusses strategies for overcoming social exclusion, and analyzes policy ideas from across the political spectrum.

      This book is the first to systematically analyze the role of geography in poverty and social exclusion, and deals with the roles of ‘globalization’ and localism. Though its main focus is Britain, it investigates similarities and differences in other developed countries.

    • Captive state: The corporate takeover of Britain

      د.إ300.00

      George Monbiot seeks to uncover what many have suspected but few have been able to prove: that big business is taking over Britain. “Captive State” documents the end of representative government in Britain. The traditional business of government – economic and development planning, law and order, protection of the workforce, consumer and environment – is rapidly being twisted out of its hands. The state is no longer the initiator of policy but an increasingly helpless bystander. Quietly, the state, the police, academia and the nominally independent media are falling into the hands of private business. And as institutional corruption strikes at the heart of public life, in a contrast between the desires of big business and the needs of the electorate, the electorate loses out every time.

    • Learning and Development Practice

      د.إ300.00

      The introduction explains that learning and development (L&D) is a strategic function that helps individuals, teams, and organizations improve performance by developing knowledge, skills, and behaviors. It emphasizes that effective learning is essential for organizations to remain competitive, adapt to change, and achieve their business objectives.

    • Gloria Cortina: Interiors,

      د.إ300.00

      An updated illustrated survey overview highlighting the most outstanding projects by the well-established and renowned Mexican interior and furniture designer Gloria Cortina.

      Superbly photographed, this beautifully crafted volume presen

    • Viking My Passion for Design

      د.إ300.00

      For nearly six decades Barbra Streisand has been one of the singular figures in American entertainment. From the cabaret to the Broadway stage, from television and film stardom to her acclaimed work as a director, from the recording studio to the con

    • Biology: How Life Works

      د.إ310.00

      Biology: How Life Works helps introductory majors students understand the story of biology.

    • Financial Markets and Institution

      د.إ310.00

      Financial Markets and Institutions, 6e offers a unique analysis of the risks faced by investors and savers interacting through financial institutions and financial markets, as well as strategies that can be adopted for controlling and managing risks. Special emphasis is put on new areas of operations in financial markets and institutions such as asset securitization, off-balance-sheet activities, and globalization of financial services. Then, resources within Connect Plus help students solve financial problems and apply what they’ve learned. Saunders’ strong markets focus and superior pedagogy combine with a complete digital solution to help students achieve higher outcomes in the course

    • My First Fables Reading Library Set of 30 Books

      Original price was: د.إ495.00.Current price is: د.إ315.00.

      Contains 30 exciting titles from the Usborne Reading Programme. With a selection of books from Usborne First Reading Series One, Two and Three, there is plenty of choice […]

    • Laboratory Manual for Exercise Physiology

      د.إ320.00

      Emergency medical care begins long before a patient reaches the hospital. EMTs are often the first professionals to assess, stabilize, and support individuals experiencing life‑threatening illness or injury. Their decisions in the first minutes of care can shape outcomes in powerful ways. This book provides the essential foundation for performing that role with competence, confidence, and compassion.

      Through clear explanations, step‑by‑step skill guidance, and realistic scenarios, it introduces the

    • Elementary Statistics: Picturing the World, Global Edition

      د.إ320.00

      Elementary Statistics: Picturing the World makes statistics approachable with stepped-out instruction, extensive real-life examples and exercises, and a design that fits content to each page to make the material more digestible. The text’s combination of theory, pedagogy, and design helps students understand concepts and use statistics to describe and think about the world. The 7th Edition incorporates a thorough update of key features, examples, and exercises.

    • Global Strategic Management

      د.إ320.00

      Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considere

    • Studyguide for Macroeconomics

      د.إ320.00

      Never HIGHLIGHT a Book Again! Includes all testable termsconcepts persons places and events Cram101 Just the FACTS101studyguides gives all of the outlines highlights and quizzes foryour textbook with optional online comprehensive practice testsOnly Cram101 is Textbook Specific Accompanies: 9781429240024 Thisitem is printed on demand

    • C# 10 and .NET 6 – Modern Cross-Platform Development

      د.إ328.00

      An accessible guide for beginner-to-intermediate programmers to concepts, real-world applications, and latest features of C# 11 and .NET 7, with hands-on exercises using Visual Studio 2022 and Visual […]

    • The Baby-Sitters Club Graphic Novels #1-7: A Graphix Collection

      د.إ330.00

      A Box Set Of The Bestselling Baby-Sitters Club Graphic Novels, Adapted By Raina Telgemeier And Gale Galligan!Join Kristy, Mary Anne, Claudia, Stacey, Dawn, And Mallory On Their Baby-Sitting Adventures! No Matter What Comes Up — Cranky Toddlers, Huge Dogs, Scary Neighbors, Prank Calls — You Can Count On The Bsc To Save The Day. Bestselling Cartoonists Raina Telgemeier (Books #1-4) And Gale Galligan (Books #5-7) Perfectly Capture All The Drama And Humor Of The Original Novels By Ann M. Martin. This Box Set Is Perfect For Both Newcomers And Longtime Fans.

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