Professional Books

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.

Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.

Executive Coaching focuses on the coaching applications of systemic-psychodynamic theory in the context of organizational life that is both goal-orientated and held in a managerial/leadership context.

This new text provides an engaging and stimulating introduction to the central concepts, themes and ongoing research in educational psychology today.

The text clearly and concisely presents the key ideas, but equally encourages undergraduate and postgraduate psychology students to go beyond the text to read primary sources, and to develop an awareness of the controversies, complexities, and unresolved issues in a topic area.

At the heart of the text is also an emphasis on developing the skills of how to read and use journal articles and how to critically evaluate sources of information.

A website accompanying the book at www.pearsoned.co.uk/markswoolfson provides starter links to primary journal papers for key topics.

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.

Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.

Is your workspace just a desk – or a wellspring of creativity that houses your inner muse? Is it just a room – or a borderless arena that motivates you to perform at your best? Whether you are a designer or programmer, a master artist or a manager, this guide offers advice on creating an inspired workspace. This book features design advice that is both practical and philosophical, as well as profiles of professionals and creatives who work in spaces that inspire and motivate them. Best-selling author and nutritionist Earl Mindell describes how he transformed his garage into an old-time pharmacy. Netscape computer programmers explain the paradox of relaxed environments – including pets, music and jeans – that facilitate innovative, intense performance. From corporate common space to the office cubicle, this book shows how workspace can set the stage for creativity.

Over 500,000 copies sold. This major new edition is totally revised and updated with new material on coaching in a crisis and leadership for a difficult future. Coaching for Performance is the bible of the industry and very much the definitive work that all coaches stand on. This new edition explains clearly and in-depth how to unlock people s potential to maximise their performance Contains the eponymous GROW model (Goals, Reality, Options, Will), now established as the basis for coaching professionals Clear, concise, hands-on and reader-friendly, this is a coaching guide written in a coaching style. This new edition digs deep into the roots of coaching, particularly transpersonal psychology, a useful model for personal development and in-depth coaching. There are new coaching questions and fresh chapters on emotional intelligence and high-performance leadership. Whitmore also considers the future of coaching and its role in the transformation of learning and workplace relationships, as well as illustrating how coaching can help in a crisis.

Your Psychology Project Handbook is the complete guide to preparing, carrying out and writing up a psychology research project or dissertation.

Designed to support you through every stage of the project process, this second edition has been updated to include new chapters on doing online research and employability. The text offers you advice and practical guidance on each aspect of the project including ethics, choosing a research question, working with a supervisor and more.

Whether it’s qualitative or quantitative, the handbook provides you with all the support you need to carry out your project with confidence.

Written by one of the world’s leading international lawyers, this is the new and updated edition of Jan Klabber’s landmark textbook. International law can be defined as ‘the rules governing the legal relationship between nations and states’, but in reality it is much more complex, with political, diplomatic and socio-economic factors shaping the law and its application. This refreshingly clear, concise textbook encourages students to view international law as a dynamic system of organizing the world. Bringing international law back to its first principles, the book is organised around four questions: where does it come from? To whom does it apply? How does it resolve conflict? And what does it say? Building on these questions with both academic rigour and clarity of expression, Professor Klabbers breathes life and energy into the subject. Footnotes point students to the wider academic debate while chapter introductions and final remarks reinforce learning. The second edition has been updated throughout, with particular attention to recent judicial decisions, and features new sections on sovereign debt relief, the prompt release of vessels, and the Antarctic.

Created by the continuous feedback of a “student-tested, faculty-approved” process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.

Jeffrey D. Sachs is one of the world’s most perceptive and original analysts of global development. In this major new work he presents a compelling and practical framework for how global citizens can use a holistic way forward to address the seemingly intractable worldwide problems of persistent extreme poverty, environmental degradation, and political-economic injustice: sustainable development. Sachs offers readers, students, activists, environmentalists, and policy makers the tools, metrics, and practical pathways they need to achieve Sustainable Development Goals. Far more than a rhetorical exercise, this book is designed to inform, inspire, and spur action. Based on Sachs’s twelve years as director of the Earth Institute at Columbia University, his thirteen years advising the United Nations secretary-general on the Millennium Development Goals, and his recent presentation of these ideas in a popular online course, The Age of Sustainable Development is a landmark publication and clarion call for all who care about our planet and global justice. Visit http://cup.columbia.edu/extras/supplement/sachs-9780231173148 for additional teaching materials for students and instructors, including chapter summaries, key concepts, problem sets, and slides.

ANALYSIS OF INVESTMENTS AND MANAGEMENT OF PORTFOLIOS, 9e, International Edition, teaches readers how to manage their money to derive the maximum benefit from what they earn. It mixes investment instruments and capital markets with theoretical detail on evaluating investments and opportunities to satisfy risk-return objectives–as well as offers insight on how investment practice and theory are influenced by globalization. Providing a solid foundation in investments, the book is an excellent resource for those with both a theoretical and practical need for investment expertise.