Professional Books

Get the picture and develop a fundamental understanding of finance.

Students often miss the big picture, viewing finance as a set of unrelated topics, tools, and techniques. In order to help students see the big picture, this text provides an introduction to financial decision-making that links the concepts to five key principles of finance.

Authors Arthur J. Keown, John D. Martin, and Sheridan Titman have incorporated significant revisions that weave currency, relevance, and real-world issues into the pages of this well-know finance text.

Based on a number of previous editions of the bestselling text, Organizational Behavior by Schermerhorn/Hunt/Osborn, this first edition addresses the complex issues that knowledge-based work organizations face in the early 21st century. Featuring more examples and cases from Europe and Asia, the authors combine a managerial approach aimed to help existing and aspiring managers meet increasingly challenging performance targets, with a rounded and critical perspective that questions and looks deeper into the research behind the theories.

For undergraduate and graduate-level courses in Quality Control, Statistical Process Control, Quality Improvement, and Quality Assurance. This book will be valuable in programs such as Quality Improvement, Lean Six Sigma, Quality

In an era where information technology changes constantly, a thoughtful response to these rapid changes requires a basic understanding of IT history, an awareness of current issues, and a familiarity with ethics.

Ethics for the

Neolithic Farming in Central Europe examines the nature of the earliest crop cultivation, a subject that illuminates the lives of Neolithic farming families and the day-to-day reality of the transition from hunting and gathering to farming.

Debate surrounding the nature of crop husbandry in Neolithic central Europe has focussed on the permanence of cultivation, its intensity and its seasonality: variables that carry different implications for Neolithic society.

Amy Bogaard reviews the archaeological evidence for four major competing models of Neolithic crop husbandry – shifting cultivation, extensive plough cultivation, floodplain cultivation and intensive garden cultivation – and evaluates charred crop and weed assemblages.

The purpose of Top-Down Network Design, Third Edition, is to help you design networks that meet a customer’s business and technical goals. Whether your customer is another department within your own company or an external client, this book provides you with tested processes and tools to help you understand traffic flow, protocol behavior, and internetworking technologies. After completing this book, you will be equipped to design enterprise networks that meet a customer’s requirements for functionality, capacity, performance, availability, scalability, affordability, security, and manageability.

Audience

New media is like a giant jigsaw puzzle; a combination of different skills and media.  We know all about the pieces, but the biggest problem is putting them all together to get the ‘big picture’ of new media design.  Design for New Media gives a unified approach to looking at the area, covering both the separate elements, and putting them in the context of new media design as a whole. The book is divided into four sections;  The first section considers some of the issues that arise from designing with new and developing technology.  The author then moves on to look at the ‘building blocks’ of new media (sound, colour and animation), and their role in the design of a new media product is explained.  The third section covers interaction design and   those elements of new media that are connected with the use and understanding of the product.  Finally, the process of design itself is considered in a practical way;  how do you take that first step in designing a new media product?

The Third Edition of this popular text continues its in-depth, practical coverage with a focus on learning and instruction that presents the latest psychological and educational models and research to the students of today’s learning society.

Psychology of Learning for Instruction, Third Edition, focuses on the applications and implications of the learning theories. Using excellent examples ranging from primary school instruction to corporate training, this text combines the latest thinking and research to give students the opportunity to explore the individual theories as viewed by the experts. Students are encouraged to apply “reflective practice,” which is designed to foster a critical and reflective mode of thinking when considering any particular approach to learning and instruction.

The introduction explains that marketing is about identifying, creating, communicating, and delivering value to customers while building profitable relationships. It argues that successful organizations are customer-focused rather than product-focused. Companies must understand customer needs, develop offerings that satisfy those needs better than competitors, and build long-term customer loyalty.

The chapter also introduces key themes of modern marketing, including:

• The importance of creating customer value and satisfaction.
• Building strong customer relationships to achieve loyalty and profitability.
• The role of marketing in creating value for customers and capturing value in return.
• Changes in the marketing environment, such as globalization, digital technologies, and social media.
• The need for ethical, socially responsible, and sustainable marketing practices.

This is a Pearson Global Edition.  The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers’ ability to learn more about customers’ purchases in order to implement strategy with greater precision.

In Ways of Knowing, John V. Pickstone provides a new and accessible framework for understanding science, technology, and medicine (STM) in the West from the Renaissance to the present. Pickstone’s approach has four key features. First, he synthesizes the long-term histories and philosophies of disciplines that are normally studied separately. Second, he dissects STM into specific ways of knowing—natural history, analysis, and experimentalism—with separate but interlinked elements. Third, he explores these ways of knowing as forms of work related to our various technologies for making, mending, and destroying. And finally, he relates scientific and technical knowledges to popular understandings and to politics.

Covering an incredibly wide range of subjects, from minerals and machines to patients and pharmaceuticals, and from experimental physics to genetic engineering, Pickstone’s Ways of Knowing challenges the reader to reexamine traditional conceptualizations of the history, philosophy, and social studies of science, technology, and medicine.

Bringing together contributions from leading international researchers and lecturers in the field of diversity, this new core textbook introduces key concepts, research findings and practices to provide students with a comprehensive overview of diversity management. It adopts an integrative and practical approach throughout, providing real insight into how exclusion is created and maintained in organizations, and how it is being tackled by the European Union’s member states. Packed full of key term definitions, lively examples and easy to understand theory, this accessible text provides approaches to diversity and inclusivity which recognise the importance of organizational and individual considerations in historical, political, social and cultural contexts.
This is an ideal text undergraduate and postgraduate students studying modules related to managing diversity, gender and equality in organizations.

While there is much debate over the concept, globalization implies at least two distinct phenomena. First, it suggests that political, economic and social activities are becoming increasingly inter-regional or intercontinental in scope. Secondly, it suggests that there has been an intensification of levels of interaction and interconnectedness between states and societies. Citizenship, as one of the foundational concepts of the modern liberal democratic states, provides the normative framework within which globalization debates may be understood and evaluated. It also examines how different concepts, theories and practices of citizenship are evolving in response to globalization. Central questions explored in this text are:

Foundations of Finance enables students to see the big picture by helping them understand the logic that drives finance rather than having them memorize formulas.

The seventh edition now includes “Cautionary Tales,” a reordered presentation, and integration with Pearson’s revolutionary online software, MyFinanceLab.

MyFinanceLab New Design is now available for this title!  MyFinanceLab New Design offers: 

• One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple M