Professional Books

This is the international edition. I used international editions all through college and never had any problems. The major difference is usually a different kind of paper is used, the isbn is different, and they use a different cover

The book includes complete coverage of the newest version of Director, from advanced issues such as Lingo scripting and multi-user applications on how to employ the 3D API.

This edition includes more coverage of multi-user applications, using 3D media, efficient sprite editing with the context-sensitive Property Inspector, increased control of cast members through the Cast Manager, vector drawing tools that add illustration capability, and special imaging effects and transition behaviors to add pizzazz and drama to applications.

Tell Me No Lies is a celebration of the very best investigative journalism, and includes writing by some of the greatest practitioners of the craft: Seymour Hersh on the My Lai massacre; Paul Foot on the Lockerbie cover-up; Wilfred Burchett, the first Westerner to enter Hiroshima following the atomic bombing; Israeli journalist Amira Hass, reporting from the Gaza Strip in the 1990s; Gunter Wallraff, the great German undercover reporter; Jessica Mitford on ‘The American Way of Death’; Martha Gelhorn on the liberation of the death camp at Dachau.

The book – a selection of articles, broadcasts and books extracts that revealed important and disturbing truths – ranges from across many of the critical events, scandals and struggles of the past fifty years. Along the way it bears witness to epic injustices committed against the peoples of Vietnam, Cambodia, East Timor and Palestine.

Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best ‘how-to’ guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP’s Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel’s Corporate Revolution; the UK Department of Culture, Media & Sport’s First World War Centenary Commemorations; and Lanson’s campaign for unbiased.co.uk.

The book is the fruit of five years of on-site research on citizenship in the Arab world. It takes a broader legal perspective to the multifaceted reality of nationality and citizenship. The methodology employed builds on the interdisciplinary approach of comparative legal studies, and brings in theories, concepts and insights from anthropology, political science, Arab and Islamic studies, linguistics and sociology. The work relies on a broad range of Western and Arab references, and all sources and documents were directly accessed in their original languages; this is particularly relevant for Arab legislation (all in-text reference has been translated by the author, and the original has been inserted using scientific transliteration).

An up to date and accessible text that takes a critical approach to key themes within the early years, with a focus on reflective practice.

The early years sector is subject to constant government scrutiny and policy review. Sound reflective skills can empower practitioners at all levels and the sector as a whole to respond confidently to change. In addition, the introduction of the new Early Years Foundation Stage has enshrined within it the concept of reflective practice and the new Ofsted inspection schedule highlights the importance of self-evaluation and of being part of a reflective team.

The text examines theories and research into the nature of reflective practice, how it can be used and how it can improve practice and produce a more responsive and thoughtful, research-based workforce for young children and their families. A range of themes, including global childhood poverty, observation and assessment, leadership, and multi-professional working, are then explored, highlighting the importance and application of reflection throughout these areas of research and practice.

Fully revised to incorporate recent developments, this third edition of Understanding Global Security analyses the variety of ways in which people’s lives are threatened and/or secured in contemporary global politics. The traditional focus of Security Studies texts: war, deterrence and terrorism, are analysed alongside non-military security issues such as famine, crime, disease, disasters, environmental degradation and human rights abuses to provide a comprehensive survey of how and why people are killed in the contemporary world.

After discovering the diaries of Victorian explorer Thomas Machell in the dusty recesses of the British Library, Jenny set out on her own voyage, tracing his footsteps across oceans and continents for ten years, on a quest to discover and understand this extraordinary character. In 2010 she travelled alone to India on the last cargo ship to accept passengers. The journey was as treacherous as it had been in Thomas’s day and Jenny was advised to hide below deck and sleep with a knife by her bed and dollars sewn into her jacket. She narrowly escaped attack as naval ships intercepted a pirate ‘mothership’ spotted off the Yemeni coast. Jenny’s journey ends as she finally discovers Thomas’s overgrown grave when travelling with herdaughter after over 15 years of searching. Through a combination of the author’s own memoirs, sketches and recollections of travels, entwined with Thomas Machell’s tales and intricate drawings, Deeper than Indigo offers a unique insight into the social history of British colonialism at its height, from the East India Company to the Raj, while telling the story of a forgotten pioneer, whose startling diaries shed a surprisingly progressive light on European colonialism.

Debuting in its first edition, Communication Law is an engaging and accessible text that brings a fresh approach to the fundamentals of mass media law. Unique in its approach and its visually attractive design, this text differentiates itself from other current texts on the market while presenting students with key principles and landmark cases that establish and define communication law and regulation, providing a hands-on learning experience.

Effective leadership coaching can drastically improve performance. However, good coaching is more than just passing on your own business experience. Developing authentic leadership through coaching is about changing deeply personal, often unconscious, elements of a manager’s behaviour. InLeadership Coaching, Graham Lee explains to coaches how to be more sophisticated in their understanding of psychology and how to develop the skills needed to work on both the psychological and the practical elements of improving managerial performance. Leadership Coaching sets out a five-stage coaching model, and works through each of these stages in detail, highlighting the skills that coaches require and the issues they are likely to face. It also offers HR managers sponsoring coaching an understanding of the competencies necessary for effective coaching and provides a standard procedure for buying in coaching services. Supported by a wide range of case studies throughout the book, this is valuable reading for both in-house and external coaches looking to effectively develop leaders and managers in organizations.

Firmly established as a comprehensive introduction on the topic, this 6th edition provides a wide-ranging outline of the major instructional and training concepts, and their relationship to training in practice. The authors have expanded on information relating to the training environment, equipment, and strategies, as well as new material on cognitive task analysis (CTA) and a new chapter on individual training and development. Written with the newcomer to the training function in mind, it provides numerous real-life case studies to illustrate the theory. This engaging and practical book is as valuable to those who want to put their training experience into a coherent context, as it is to managers who need to understand the role that training can play.

This text is designed to provide students with an understanding and appreciation of some of the essential concepts behind control system elements and operations, without the need of advanced math and theory. It also presents some of the practical details of how elements of a control system are designed and operated, such as would be gained from on-the-job experience. This edition includes treatment of modern fieldbus approaches to networked and distributed control systems. This middle ground of knowledge enables students to design the elements of a control system from a practical, working perspective, and comprehend how these elements affect overall system operation and tuning.