Professional Books

    • Using Z: Specification, Refinement, and Proof

      د.إ80.00

      This book contains enough mnaterial for three complete courses of study. It provides an introduction to the world of logic, sets and relations. It explains the use of the Znotation in the specification of realistic systems. It shows how Z specifications may be refined to produce executable code; this is demonstrated in a selection of case studies. The essentials of specification, refinement and proof are covered, revealing techniques never previously published. Exercises, Solutions and set of Tranparencies are available via http://www.comlab.ox.ac.uk/usingz.html

    • The Unnatural Nature of Science

      د.إ150.00

      This is a scientist’s view of the culture of science; authoritative and informed and at the same time mercifully accessible to those who find cohabiting with this culture a puzzling experience.

    • Introduction to Public Health

      د.إ300.00

      Introduction to Public Health, Second Edition covers the basic elements of public health as well as essential data and statistics. This thorough revision contains new chapters on bioterrorism and emergency preparedness. Further bioterrorism issues have been woven through relevant chapters. New additions in epidemiology include anthrax and SARS.

    • Death March

      د.إ350.00

      Historically, all software projects have involved a certain degree of risk and pressure — but many of the projects in today’s chaotic business environment involve such intense pressure that they are referred to colloquially as “death-march” projects — i.e., projects whose schedules are so compressed, and/or whose budgets, or resource (people) assignments are so constrained, that the only “obvious” way to succeed is for the entire team to work 16 hours a day, 7 days a week, with no vacations until the project is finished. While the corporate goal of such projects is to overcome impossible odds and achieve miracles, the personal goal of the project manager and team members often shrinks down to mere survival: keeping one’s job, maintaining some semblance of a relationship with one’s spouse and children, and avoiding a heart attack or ulcer. This new and thoroughly-updated edition of Ed Yourdon’s book takes into account many of the changes that have taken place in the more than six years since the publication of the first edition.

    • Media Promotion & Marketing for Broadcasting, Cable & the Internet

      د.إ250.00
      Discount by Amazon. Terms

      This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.

      The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

    • English Language Teaching Materials

      د.إ200.00

      This volume presents a union of theoretical and practical pedagogical perspectives on materials design and development. This volume provides an incisive overview of the current state of materials design in language teaching. Seventeen original chapters explore the issues involved in the design, implementation, and evaluation of materials in language programs in a wide variety of settings and contexts. This stimulating collection considers different approaches to materials design – including teacher-developed classroom materials, commercial materials, and technology-driven materials. Discussion questions and tasks follow each chapter to make this volume useful to both prospective and practicing teachers alike.

    • Media Semiotics: An Introduction

      د.إ80.00

      Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men’s style magazines, docusoaps and ‘reality TV’, digital interactive television, and mobile phone text messaging.

      This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers ‘new media’, including computer games, the Internet and the World Wide Web.

      — .

    • Policy Paradigms in Theory and Practice:

      د.إ260.00

      The introduction explains that the book examines the concept of policy paradigms, which are the sets of ideas, beliefs, and assumptions that shape how governments understand public problems and design policy solutions. The editors argue that policy paradigms are central to explaining why governments adopt particular policies, how policy change occurs, and why some ideas become dominant while others do not. The volume brings together contributions from leading scholars to reassess traditional theories of policy paradigms and explore how factors such as ideas, interests, discourse, institutions, coalitions, crises, and anomalies influence public policy development. The book aims to advance the study of policy dynamics by combining theoretical discussions with empirical case studies, offering a more comprehensive understanding of policy making and policy change.

    • Writing Culture: The Poetics and Politics of Ethnography

      د.إ190.00

      This seminal collection of essays critiquing ethnography as literature is augmented with a new foreword by Kim Fortun, exploring the ways in which Writing Culture has changed the face of ethnography over the last 25 years.

    • Construction Law

      د.إ75.00

      The introduction explains that construction law is a specialized area of law governing the planning, procurement, execution, and completion of construction projects. It emphasizes that construction projects involve many parties—such as employers, contractors, subcontractors, consultants, and suppliers—whose relationships are primarily regulated by contracts. The book introduces the legal principles that apply to these relationships, including contract law, tort, statutory obligations, and dispute resolution. It also highlights the importance of standard forms of construction contracts (such as JCT, NEC, and FIDIC) and explains that construction law combines legal principles with the practical realities of the construction industry. The introduction outlines the book’s aim of providing a clear and practical guide for students, lawyers, engineers, architects, quantity surveyors, and construction professionals.

    • Understanding European Union Law

      د.إ200.00

      Understanding European Union Law is both an ideal introduction for students new to EU law and an essential addition to revision for the more accomplished. It is also indispensable reading for students on business studies courses.

      Fully revised and updated, this seventh edition continues to look at the main themes of EU law in a straightforward and logical manner. Updated to discuss the results of the 2016 EU Referedum and the possible impacts of ‘Brexit’, this book provides the reader with a clear understanding of EU law, concentrating on how and why the law has developed as it has. The section on competition law has also been expanded.

    • Marketing Strategy and Competitive Positioning

      د.إ100.00

      Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

      The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.

    • Global Journalism: Topical Issues and Media Systems

      د.إ200.00

      Thoroughly reviewed, with new chapters and several new authors, Global Journalism addresses the most pertinent issues and problems in today’s global journalism.  This new edition recognizes the vast and rapid changes taking place in global journalism across media systems on all continents. Its three interlinking parts offer an overview of the present state of media and journalism theory; a critical analysis of the main issues confronting global journalists, media organizations, audiences, and others in the media world; and a focus on the media of the world’s eight major journalism and media regions. Global Journalism has established itself over a quarter of a century as a trusted authority on international media. The new edition carries that reputation further into the 21st Century for a new generation of journalism and media scholars, students, and media professionals.

    • OXFORD UNIVERSITY PRESS Blackstone’s Statutes on Public Law & Human Rights 2019-2020

      د.إ50.00

      Unsurpassed in authority, reliability and accuracy; the 2019-2020 has been fully revised and updated to incorporate all relevant legislation for public and human rights law courses. Blackstone’s Statutes on Public Law & Human Rights is an abridged collection of legislation carefully reviewed and selected by Robert G. Lee. With unparalleled coverage of public and human rights law, Blackstone’s Statutes on Public Law & Human Rights leads the market: consistently recommended by lecturers and relied on by students for exam and course use. Blackstone’s Statutes on Public Law & Human Rights is: – Trusted: ideal for exam use – Practical: find what you need instantly – Reliable: current, comprehensive coverage – Relevant: content reviewed to match your course Online resources The accompanying online resources include video guides to reading and interpreting statutes, web links, exam tips, and an interactive sample Act of Parliament.

    • Entrepreneurs

      د.إ65.00

      This new edition completely up-dates the text and takes account of recent work. New material replaces existing information so that individuals such as Michelle Mone (taking on giants) and Ken Morrison, and the stories of Yo Sushi and Lonely Planet are included.The following features are incorporated :Social enterprises (which generate income) are separated from community based ventures which are more grant dependent. The story of Aspire will be introduced and The Storm Model Agency The chapter on the Entrepreneurs of Silicon Valley is to be re-crafted and moved towards the end of the book. It covers both the entrepreneurs and the process and context issues that have helped explain the Silicon Valley phenomenon. The New Internet Entrepreneurs chapter is now to come immediately after Chapter 4 and will be rewritten to include new stories on E-Bay (success) and e-Toys (failure).. There is to be a stronger section on the characteristics of ‘The Entrepreneur Enabler’ – people who advise and support entrepreneurs . Web support materials and worked examples are to be written for academic adoptions.

    • The Art Of Machine Learning: Practical Strategies to Fine-Tune and Optimize You

      د.إ180.00

      Machine learning without advanced math! This book presents a serious, practical look at machine learning, preparing you for valuable insights on your own data. The Art of Machine […]

    • Teaching Hacks:

      د.إ95.00

      This book is a practical guide offering new ways to fix many typical day-to-day issues in secondary schools, using metacognition to offer effective and efficient solutions.

    • Social Psychology

      د.إ260.00

      An award-winning author team challenges students to think critically about the concepts, controversies, and applications of social psychology using abundant tools, both in text and online. (NEW) infographics examine important topics like social class, social media effects, and research methodology. InQuizitive online assessment reinforces fundamental concepts, and PowerPoints, test questions, and (NEW) Concept Videos, will help you create the best course materials in the shortest amount of time.

    • Program Proofs

      د.إ230.00

      This comprehensive and highly readable textbook teaches how to formally reason about computer programs using an incremental approach and the verification-aware programming language Dafny.

       

      Program Proofs shows students what it means to write specifications for programs, what it means for programs to satisfy those specifications, and how to write proofs that connect specifications and programs. Writing with clarity and humor, K. Rustan M. Leino first provides an overview of the basic theory behind reasoning about programs. He then gradually builds up to complex concepts and applications, until students are facing real programs using objects, data structures, and non-trivial recursion. To emphasize the practical nature of program proofs, all material and examples use the verification-aware programming language Dafny, but no previous knowledge of Dafny is assumed.

       

      • Written in a highly readable and student-friendly style
      • Builds up to complex concepts in an incremental manner
    • Physically Based Rendering, fourth edition: From Theory to Implementation

      د.إ150.00
      Photorealistic computer graphics are ubiquitous in today’s world, widely used in movies and video games as well as product design and architecture. Physically-based approaches to rendering, where an accurate modeling of the physics of light scattering is at the heart of image synthesis, offer both visual realism and predictability. Now in a comprehensively updated new edition, this best-selling computer graphics textbook sets the standard for physically-based rendering in the industry and the field.

      Physically Based Rendering describes both the mathematical theory behind a modern photorealistic rendering system as well as its practical implementation. A method known as literate programming combines human-readable documentation and source code into a single reference that is specifically designed to aid comprehension. The book’s leading-edge algorithms, software, and ideas—including new material on GPU ray tracing—equip the reader to design and employ a full-featured rendering system capable of creating stunning imagery. This essential text represents the future of real-time graphics.

      • Detailed and rigorous but accessible approach guides readers all the way from theory to practical software implementation
      • Fourth edition features new chapter on GPU ray tracing essential for game developers
      • The premier reference for professionals learning about and working in the field
      • Won its authors a 2014 Academy Award for Scientific and Technical Achievement
      • Includes a companion site complete with source code
    • Outlander Cocktails:

      د.إ120.00

      Travel back in time with Claire and Jamie, drinking―and eating―your way through their adventures from the Scottish Highlands to the New World in this gorgeous book featuring 90 recipes for cocktails, nonalcoholic offerings, and plenty of bar bites

    • The MeatEater Outdoor Cookbook

      د.إ200.00

      NEW YORK TIMES BESTSELLER • The eagerly anticipated new cookbook with 100+ recipes from the author of The MeatEater Fish and Game Cookbook

    • Nourish Bold: Big Flavour Twists to Classic Dishes

      د.إ80.00

      This stunning new cookbook from TV chef and bestselling cookery author Nisha Katona is her best yet. Taking her signature style of big flavours and applying them to classic dishes, this beautiful book is BOLD inside and out.

    • Nosh: Plant-Forward Recipes Celebrating Modern Jewish Cuisine

      د.إ135.00

      For those who want to connect with Jewish culinary history while following a plant-based diet, Nosh offers more than 80 recipes that can be served at shabbat, holidays, and even better, eve

    • Mindframes for Belonging, Identities, and Equity: Fortifying Cultural Bridges

      د.إ160.00

      The essentials for creating a supportive and inclusive space for all

      Learning is hard work and the latest education research shows that a sense of psychological safety is a must if we want students to successfully

    • Little, Brown Milk Street 365

      د.إ110.00

      Cook with confidence every day! Dig into 365 essential recipes and tons of foundational resources―from the James Beard Award winning team at Christopher Kimball’s Milk Street.

      This is Milk Street’s new and comprehensive guide to

    • MCAT Workout

      د.إ120.00

      “Some material in this book was previously published in MCAT Critical Analysis and Reasoning Skills Review, 2nd edition, a trade paperback published by Penguin Random House LLC in 2016.”–Title page verso.

    • Machine Learning Q and AI:

      د.إ160.00

      “An advanced exploration of machine learning and AI, with each chapter asking and answering a question from the field. Divided into five sections: deep learning and neural networks; computer vision; natural language processing; production and deploym

    • Love Vegetables

      د.إ80.00

      Love Vegetables is bursting with sumptuous, fresh, and repeatable recipes that will transform the way you perceive vegetables, making them your go-to ingredient for nourishing and adaptable meals.

    • Love the Food that Loves You Back

      د.إ60.00

      Healthy Recipes for Every Step of Your Weight Loss Journey

      “Get ready to indulge in creative and delicious recipes that serve up big portions and huge inspiration! This cookbook will no doubt become one of your secret weapons in the

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