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Market Leader:Business English
د.إ120.00- Learn from stimulating authentic materials such as the world-renowned Financial Times
- Enhance language and business skills through case study tasks. Based on realistic business scenarios, these tasks give students an opportunity to practice
- Tailor your lessons to the individual needs of your students with the wide range of components and specialist titles available.
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Marketing
د.إ230.00For courses in Principles of Marketing at four year and two year colleges. This accessible, overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars – (1) theory and concepts; (2) practices and applications; and (3) pedagogy – cultivating an efficient, effective teaching and learning environment. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students’ learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook. Features Fully Customisable and Easy to Use. Interactive for Active Learning. Collaborative for Shared Learning. Outcome Based. Performance Assessed. Take advantage of this powerful course management tool, available for use in CourseCompass, Blackboard and WebCT.
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Marketing Analytics: Based on First Principles
د.إ285.00All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to orga
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Marketing and Managing Tourism Destinations
د.إ290.00Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:
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Marketing Communications
د.إ150.00Marketing Communicationsprovides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing.
This fully updated 6th edition of Marketing Communicationsfeatures more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell’s Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.
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Marketing Communications
د.إ85.00Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level.
This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and, new to this edition, Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences.
Offered with this new 5th edition at www.pearsoned.co.uk/fill are podcasts by the author, video cases that accompany each part, and direction to key adademic papers in marketing communications. Students and tutors can also share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers.
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Marketing Communications: A Brand Narrative Approach
د.إ260.00The introduction explains that marketing communications have evolved from one-way advertising to two-way interactions between brands and consumers. Today, customers are active participants who share experiences, create content, and influence brand reputation.
Key ideas include:
- Marketing communications involve all the ways an organization communicates with its target audience, including advertising, public relations, digital media, social media, sales promotion, and personal selling
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Marketing Communications: brands, experiences and participation
د.إ170.00In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.
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Marketing for Hospitality & Tourism
د.إ290.00THE most widely used Hospitality marketing book―this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today’s global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.
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Marketing in Travel and Tourism by Victor T. C. Middleton
د.إ300.00Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.
Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The
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Marketing Management
د.إ290.00The introduction explains that marketing is about identifying, creating, communicating, and delivering value to customers while building profitable relationships. It argues that successful organizations are customer-focused rather than product-focused. Companies must understand customer needs, develop offerings that satisfy those needs better than competitors, and build long-term customer loyalty.
The chapter also introduces key themes of modern marketing, including:
- The importance of creating customer value and satisfaction.
- Building strong customer relationships to achieve loyalty and profitability.
- The role of marketing in creating value for customers and capturing value in return.
- Changes in the marketing environment, such as globalization, digital technologies, and social media.
- The need for ethical, socially responsible, and sustainable marketing practices.
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Marketing Management
د.إ290.00This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hass
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Marketing Management
د.إ120.00The introduction explains that marketing management is the process of creating, communicating, delivering, and exchanging value to satisfy customers while helping organizations achieve their objectives. In today’s competitive and rapidly changing business environment, successful marketing requires more than selling products—it requires understanding customer needs and building long-term relationships.
Key ideas include:
- Customer value and satisfaction: Organizations succeed by identifying customer needs and delivering products and services that provide superior value compared with competitors.
- Marketing as a strategic function: Marketing plays a central role in organizational success by connecting customers with the company’s products and aligning marketing activities with business goals.
- Relationship marketing: Modern marketing focuses on developing long-term relationships with customers, partners, and other stakeholders rather than simply making one-time sales.
- Changing business environment: Globalization, digital technology, social media, and changing consumer behavior have transformed how companies communicate with and serve customers.
- Marketing decision-making: Effective managers use market research, customer insights, and data analysis to make decisions about product development, pricing, distribution, and promotion.
- Ethics and social responsibility: Successful marketing requires ethical behavior, honesty, sustainability, and consideration of society’s broader interests while pursuing business objectives.
- Purpose of the book: The text provides a practical, real-world approach to marketing management, helping students understand how companies develop marketing strategies, create customer value, build strong brands, and achieve competitive advantage in today’s marketplace.
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Marketing Research
د.إ250.00This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
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Marketing Research
د.إ280.00The introduction explains that marketing research is a systematic process of collecting, analyzing, and interpreting information to support marketing decisions. In today’s competitive business environment, organizations must understand customers, competitors, and market trends to make effective strategic decisions.
Key ideas include:
- Importance of marketing research: Businesses need reliable information to reduce uncertainty and make informed decisions about products, pricing, promotion, and distribution.
- Decision-oriented approach: Marketing research is not simply collecting data; it provides insights that help managers solve marketing problems and identify new opportunities.
- Research process: The introduction outlines the major stages of marketing research, including defining the problem, developing a research design, collecting data, analyzing results, and presenting findings.
- Qualitative and quantitative methods: The book introduces both exploratory techniques (such as interviews and focus groups) and quantitative methods (such as surveys and statistical analysis) to answer different research questions.
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Marketing Research with SPSS
د.إ280.00Suitable for undergraduate students studying Marketing Research.
Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.
A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
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Marketing Strategy and Competitive Positioning
د.إ100.00Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.
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Marketing: Real People, Real Decisions
د.إ250.00Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
Imagine you are Dr Steve Perry, Commercial Director of Visa Europe the world’s leading electronic payment system and one of the top ten sponsors of the Olympics, Para Olympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution?
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Massachusetts General Hospital Comprehensive Clinical Psychiatry
د.إ920.00This textbook is an authoritative, clinically focused reference created by the Massachusetts General Hospital (MGH) Department of Psychiatry, one of the world’s leading psychiatric institutions. It provides practical, hands‑on guidance for diagnosing and managing psychiatric conditions across diverse clinical settings.
The 3rd edition is designed for psychiatrists, residents, psychologists, and other mental‑health clinicians who need quick, reliable, and evidence‑based answers during patient care. Its highly structured, templated format—rich with boxed summaries, algorithms, case histories, and bulleted key points—makes it easy to navigate complex psychiatric topics efficiently.
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Mastering QuickBooks® 2022 – Third Edition
د.إ410.00This third edition of the popular Mastering QuickBooks® is updated for 2022 and now goes above and beyond the topics covered on the QuickBooks Certified User (QBCU) exam […]
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Mastering QuickBooks® 2023 – Fourth Edition
د.إ138.00Confidently handle bookkeeping for your business with QuickBooks, learn how to use advanced QBO features, gain techniques for managing sales taxes and budgeting, and discover the best practices […]
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Materials Selection in Mechanical Design
د.إ220.00Understanding materials, their properties and behavior is fundamental to engineering design, and a key application of materials science. Written for all students of engineering, materials science and design, Materials Selection in Mechanical De
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MCAT Workout
د.إ120.00“Some material in this book was previously published in MCAT Critical Analysis and Reasoning Skills Review, 2nd edition, a trade paperback published by Penguin Random House LLC in 2016.”–Title page verso.
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Measuring Patient Safety
د.إ200.00Ensuring a safe health care environment for patients is a critical issue as evidenced by evolving research, public response, and regulatory changes. For nurses at the forefront of health care delivery, the concern for patient safety is an acute prior
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Media Discourse: Representation and Interaction
د.إ120.00This lively and accessible study of media and discourse combines theoretical reflection with empirical engagement, and brings together insights from a range of disciplines. Within media and cultural studies, the study of media texts is dominated by an exclusive focus on representation. This book adds long overdue attention to social interaction. The book is divided into two sections. The first outlines key theoretical issues and concepts, including informalisation, genre hybridisation, positioning, dialogism and discourse. The second is a sustained interrogation of social interaction in and around media. Re-examining issues of representation and interaction, it critically assesses work on the para-social and broadcast sociability, then explores distinct sites of interaction: production communities, audience communities and ‘interactivity’ with audiences. Key features * The book is rich with fascinating examples involving British and US media, including radio, television, magazines and newspapers and their Internet spin-offs. * It brings together insights from conversation analysis, critical discourse analysis, cultural studies and media anthropology. * It is key reading for advanced undergraduates and postgraduates doing media studies, communication and cultural studies and journalism studies.
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Media Events in a Global Age
د.إ100.00“This volume assembles an estimable range of critical analyses of one of the most important mediated artifacts of the modern world―the media event. The authors challenge the construct, extend its usefulness, expand its theoretical basis and application, and examine media events in a far larger and richer context than ever before. Students of global media today are well served by this superb collection of essays.”
David Morgan, Duke University, USA
“A welcome and worthy successor to Dayan and Katz’s path-breaking study that expands and enriches the discourse on global media events.”
Daya Thussu, University of Westminster, UK
