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Sociology
د.إ250.00We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements.
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Principles of Information Security
د.إ250.00Examines the field of information security to prepare information systems students for their future roles as business decision makers. This textbook presents a balance of the managerial and the technical aspects of the discipline and discusses information security within a real-world context.
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The Sociology of Philosophies: A Global Theory of Intellectual Change
د.إ250.00Randall Collins traces the movement of philosophical thought in ancient Greece, China, Japan, India, the medieval Islamic and Jewish world, medieval Christendom, and modern Europe. What emerges from this history is a social theory of intellectual change, one that avoids both the reduction of ideas to the influences of society at large and the purely contingent local construction of meanings. Instead, Collins focuses on the social locations where sophisticated ideas are formed: the patterns of intellectual networks and their inner divisions and conflicts.
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Contemporary Tourist Behaviour: Yourself and Others as Tourists
د.إ250.00The behaviour of tourists – what their motivations are, what impact their behaviour has on the places they visit, the decisions they make – is a fundamental aspect in understanding the tourism industry as a whole. Contemporary Tourist Behaviour provides an in-depth examination of how and why tourists behave as they do, and how this is perceived by hosts and outside agencies, covering national characteristics of tourists from around the world, effects of everyday events and governmental and environmental factors, and tourists’ consideration of sustainable principles.
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International Business Strategy
د.إ250.00Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including ‘management takeaways’, key lessons that can be applied to MNEs and a wide range of online resources.
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How to Do Media and Cultural Studies
د.إ250.00An essential textbook for students of media and cultural studies. Drawing on the success of the first edition, it is now 20% bigger and comes complete with additional online material. Focussed and engaging, it is the clearest and most accessible book in the field.
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Foundations of Marketing
د.إ250.00Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that’s ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
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Basic Business Statistics with MyStatLab,
د.إ250.00This package includes MyMathLab®.
For freshman/sophomore, 2 semester/2-3 quarter courses covering finite mathematics and/or calculus for students in business, economics, social sciences, or life sciences.
Barnett/Ziegler/Byleen is designed to help students help themselves succeed in the course. This text offers more built-in guidance than any other on the market―with special emphasis on prerequisites skills―and a host of student-friendly features to help students catch up or learn on their own. The content is organized into three parts: (1) A Library of Elementary Functions (Chapters 1-2), (2) Finite Mathematics (Chapters 3-9), and (3) Calculus (Chapters 10-15).
This program provides a better teaching and learning experience. Here’s how:
- More than 6,900 exercises in the text help you craft the perfect assignments f
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Cisco Top-Down Network Design
د.إ250.00The purpose of Top-Down Network Design, Third Edition, is to help you design networks that meet a customer’s business and technical goals. Whether your customer is another department within your own company or an external client, this book provides you with tested processes and tools to help you understand traffic flow, protocol behavior, and internetworking technologies. After completing this book, you will be equipped to design enterprise networks that meet a customer’s requirements for functionality, capacity, performance, availability, scalability, affordability, security, and manageability.
Audience
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Education Limited Ethics for The Information Age,
د.إ250.00In an era where information technology changes constantly, a thoughtful response to these rapid changes requires a basic understanding of IT history, an awareness of current issues, and a familiarity with ethics.
Ethics for the
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Marketing: Real People, Real Decisions
د.إ250.00Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
Imagine you are Dr Steve Perry, Commercial Director of Visa Europe the world’s leading electronic payment system and one of the top ten sponsors of the Olympics, Para Olympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution?
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The Income Approach to Property Valuation
د.إ250.00The introduction explains the purpose of the income approach to property valuation, which is to estimate the value of real estate by analyzing the future income it is expected to generate. Rather than focusing only on construction cost or comparable sales, this approach evaluates a property’s investment potential.
Key points include:
- Market value is defined as the estimated price at which a property would exchange between a willing buyer and a willing seller in an arm’s-length transaction, with both parties acting knowledgeably and without compulsion.
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Essentials of Organizational Behavior
د.إ250.00For one-semester, undergraduate and graduate level courses in Organizational Behavior.
This brief alternative to the OB course covers all the key concepts you need, the cutting edge topics you hope for and streamlined pedagogy to allow instructors maximum flexibility in designing and shaping their courses. -
Strategic Human Resource Management: An International Perspective
د.إ250.00Instructors – Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version.
Containing simple explanations of complex ideas and written in plain English, this text has been designed with your needs as a student firmly in mind.
Whether you are studying at undergraduate or postgraduate level, our team of expert authors will guide and develop your understanding of each key area of the curriculum, from the fundamentals through to critical evaluation towards the end of each chapter.
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An Introduction to Language
د.إ250.00AN INTRODUCTION TO LANGUAGE is ideal for use at all levels and in many different areas of instruction, including education, languages, psychology, anthropology, teaching English as a Second Language (TESL), and linguistics. All chapters in this best-seller have been revised to reflect recent discoveries and new understanding of linguistics and languages.
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Cases to Accompany “Contemporary Strategy Analysis”
د.إ250.00This popular casebook which illustrates the key strategic management concepts and frameworks is now available in a new and updated edition. This title: now includes new case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse as well as updated and more condensed versions of cases included in the previous edition; demonstrates current business theory using real business situations, focusing on well-known companies from North America, Europe and Asia; and, can be used to accompany the textbook Contemporary Strategy Analysis or as a stand-alone text.
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Qualitative Organizational Research: Core Methods and Current Challenges
د.إ250.00This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.
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Basic Business Statistics: International Edition
د.إ250.00Berenson shows students how statistics is used in each functional area of business.
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Financial Institutions Management
د.إ250.00Saunders and Cornett’s Financial Institutions Management: A Risk Management Approach provides an innovative approach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which these risks are managed are becoming increasingly similar whether an institution is chartered as a commercial bank, a savings bank, an investment bank, or an insurance company. Although the traditional nature of each sector’s product activity is analysed, a greater emphasis is placed on new areas of activities such as asset securitisation, off-balance-sheet banking, and international banking.
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Management Accounting for Business Decisions
د.إ250.00Excludes the technical and more advanced content that is required by specialist accounting students, but offers the general business student a firm foundation in management accounting.
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