Professional Books

Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent,consistent and clear use of a company’s communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.

For second and third year introductory communication systems courses for undergraduates, or an introductory graduate course.

This revision of Couch’s authoritative text provides the latest treatment of digital communication systems. The aut

Offers students clear guidance to complete homework with an efficient presentation for today’s learner. This title focuses on unique student and instructor needs before and after lecture – and the type of activities best-suited to each point in learn

Accounting and Finance: An Introduction has all the information you need to start your business career. This best-selling text teaches you the basics of understanding and using financial information with practical techniques and real-world examples. The same great book as Accounting: An Introduction, but now with a new title to truly reflect its broad coverage. This comprehensive guide covers financial accounting, management accounting and financial management in a single text, and provides the background and tools to make informed, successful business decisions.

 Customer Service: Career Success through Customer Loyalty, provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manne

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic real-world public relations situations as well as current, timely events. This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Complete EU Law combines extracts from leading cases and articles with expert author commentary in a concise and student-friendly format. The broad range of key topics taught on EU law modules are thoroughly covered, including full chapters on human rights and competition law. The Complete titles are ambitious in their scope; they’ve been carefully developed with teachers to offer law students more than just a presentation of the key concepts. Instead they offer a complete package. Only by building on the foundations of the subject, by showing how the law works, demonstrating its application through extracts from cases and judgments, and by giving students the tools and the confidence to think critically about the law will they gain a complete understanding. This text is also supported by an Online Resource Centre which includes: * An interactive timeline and map illustrating the development of the EU and providing essential background knowledge of the Union and its Member States * Video clips from the European Commission showing key moments in EU legal history * Updates from the authors allowing students to stay on top of key developments in EU law * Self-test questions with instant feedback to help check understanding and assist with revision * Outline answers to assessment questions to help develop essay and problem-solving skills ahead of exams

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level.

This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and, new to this edition, Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences.

Offered with this new 5th edition at www.pearsoned.co.uk/fill are podcasts by the author, video cases that accompany each part, and direction to key adademic papers in marketing communications. Students and tutors can also share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers.

Introduction to Media Production began years ago as an alternative text that would cover ALL aspects of media production, not just film or just tv or just radio. Kindem and Musburger needed a book that would show students how every form of media intersects with one another, and about how one needs to know the background history of how film affects video, and how video affects working in a studio, and ultimately, how one needs to know how to put it all together. Introduction to Media Production is the book that shows this intersection among the many forms of media, and how students can use this intersection to begin to develop their own high quality work.

The much-anticipated fourth edition of Designing the User Interface provides a comprehensive, authoritative introduction to the dynamic field of human-computer interaction (HCI). Students and professionals learn practical principles and guidelines needed to develop high quality interface designs―ones that users can understand, predict, and control. It covers theoretical foundations, and design processes such as expert reviews and usability testing. Numerous examples of direct manipulation, menu selection, and form fill-in give readers an understanding of excellence in design. Recent innovations in collaborative interfaces, online help, and information visualization receive special attention. A major change in this edition is the integration of the World Wide Web and mobile devices throughout the book. Chapters have examples from cell phones, consumer electronics, desktop displays, and Web interfaces.

The introduction explains that the construction industry is a high-risk business where technical expertise alone is not enough to ensure success. Construction managers must also understand business principles to effectively manage projects, people, finances, and risks.

Key ideas include:

• Construction as a business: Successful construction companies require sound management practices in addition to engineering and technical skills.

The introduction emphasizes that patient safety is a fundamental component of high-quality healthcare. Despite advances in medicine, preventable medical errors remain a significant cause of patient harm. Healthcare organizations must therefore develop systems and cultures that prioritize safety, continuous improvement, and accountability.

Key ideas include:

• Patient safety as a healthcare priority: Protecting patients from preventable harm is a shared responsibility of healthcare professionals, administrators, and policymakers.
• Systems approach to safety: Many medical errors result from weaknesses in healthcare systems rather than individual negligence. Improving processes and communication can significantly reduce risks.
• Evidence-based practice: Safety initiatives should be based on research, clinical evidence, and proven best practices to improve patient outcomes.
• Role of technology: Technologies such as computerized physician order entry (CPOE), barcode medication administration, and clinical decision support systems help reduce medication and treatment errors.
• Teamwork and communication: Effective collaboration among healthcare providers, clear communication, and patient involvement are essential for preventing mistakes and ensuring safe care.
• Culture of safety: Organizations should encourage open reporting of errors and near misses without fear of blame, allowing learning and continuous quality improvement.
• Purpose of the book: The text aims to provide healthcare professionals, managers, educators, and students with practical knowledge, quality improvement tools, and evidence-based strategies for creating safer healthcare environments across different clinical settings and patient populations.

International Human Resource Management offers coverage of international, comparative and cross-cultural HRM. Ideal for students taking this subject for the first time or studying in their second language, this title balances theory with cases and examples from across the globe. Its wealth of contributors providing expert knowledge of specific countries and regions makes this a truly international text.

It combines three approaches of study:

International – theme focused (resourcing, talent in an international context), Comparative – country focused (India and HRM, China and HRM) and Cross-cultural – linking HR to wider organisation (leadership in international context).

The introduction explains that work organizations are central to modern society because they shape how people work, interact, and contribute to economic and social development. Rather than viewing organizations simply as efficient systems, the authors encourage readers to critically examine how power, management, technology, and social relationships influence workplace behavior.

Key ideas include:

• Organizations as social systems: Organizations consist of people, structures, cultures, and processes that work together to achieve goals while also reflecting wider social and economic influences.
• Critical approach: The book goes beyond traditional management theories by exploring issues such as power, control, conflict, inequality, and employee resistance in the workplace.
• Changing work environment: Globalization, technological innovation, flexible employment, and knowledge-based work have transformed how organizations are managed and how employees experience work.
• Multiple perspectives: The authors draw on sociology, psychology, economics, and organizational behavior to provide a comprehensive understanding of organizations.