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Contains a judiciously compiled collection of writings on modern hospital management. This book spans a range of issues in modern hospital management, including: waste management; financial management; maintaining medical records; medical audits; managing human resources; and quality certification.

Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

Contrary to the belief that computers isolate users, Karen Littleton and Paul Light demonstrate that learning with computers is often a collaborative and social activity. Learning with Computers brings together a significant body of research that shows how working with others at the computer can be beneficial to learners of all ages, from the early school years to the highest levels of education. It also investigates factors such as gender that explain why some interactions are not as productive as others.

Written by one of the world’s leading international lawyers, this is the new and updated edition of Jan Klabber’s landmark textbook. International law can be defined as ‘the rules governing the legal relationship between nations and states’, but in reality it is much more complex, with political, diplomatic and socio-economic factors shaping the law and its application. This refreshingly clear, concise textbook encourages students to view international law as a dynamic system of organizing the world. Bringing international law back to its first principles, the book is organised around four questions: where does it come from? To whom does it apply? How does it resolve conflict? And what does it say? Building on these questions with both academic rigour and clarity of expression, Professor Klabbers breathes life and energy into the subject. Footnotes point students to the wider academic debate while chapter introductions and final remarks reinforce learning. The second edition has been updated throughout, with particular attention to recent judicial decisions, and features new sections on sovereign debt relief, the prompt release of vessels, and the Antarctic.

Jeffrey D. Sachs is one of the world’s most perceptive and original analysts of global development. In this major new work he presents a compelling and practical framework for how global citizens can use a holistic way forward to address the seemingly intractable worldwide problems of persistent extreme poverty, environmental degradation, and political-economic injustice: sustainable development. Sachs offers readers, students, activists, environmentalists, and policy makers the tools, metrics, and practical pathways they need to achieve Sustainable Development Goals. Far more than a rhetorical exercise, this book is designed to inform, inspire, and spur action. Based on Sachs’s twelve years as director of the Earth Institute at Columbia University, his thirteen years advising the United Nations secretary-general on the Millennium Development Goals, and his recent presentation of these ideas in a popular online course, The Age of Sustainable Development is a landmark publication and clarion call for all who care about our planet and global justice. Visit http://cup.columbia.edu/extras/supplement/sachs-9780231173148 for additional teaching materials for students and instructors, including chapter summaries, key concepts, problem sets, and slides.

Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best ‘how-to’ guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP’s Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel’s Corporate Revolution; the UK Department of Culture, Media & Sport’s First World War Centenary Commemorations; and Lanson’s campaign for unbiased.co.uk.

Appropriate as a supplemental reader for majors-level introduction to science courses as well as introductory courses in all sciences ― biology, chemistry, physics, and the geosciences.

This broad collection of accessibleessays helps students develop a fuller appreciation of the nature of science and scientific knowledge in general and of their own discipline specialty within it. The focus throughout is on the relationships in science between fact and theory, about the nature of scientific theory, and about the kinds of claims on truth that science makes.

Resourcing and Talent Management is the essential companion for the CIPD Level 7 Advanced Resourcing and Talent Management module. Mapped to the CIPD unit, this textbook offers broad and accessible coverage of topics such as employment markets, flexibility, fairness, diversity, human resource planning, recruitment, employer branding, retention and retirement. Dismissals and redundancy are also discussed in depth.

This fully updated 6th edition of Resourcing and Talent Management includes more international content and examples, content on technological developments including e-recruitment and resourcing through social media and increased coverage of ethics and CSR. Its comprehensive scope makes it ideal for those studying any resourcing, talent management or recruitment and selection module. Online supporting resources for lecturers include an instructor’s manual, lecture slides and feedback on exercises in the book. Student resources include web links for each chapter.

Blackstone’s Statutes have an unrivalled tradition of trust and quality, and a rock-solid reputation for accuracy, reliability, and authority. Content is extensively reviewed to ensure a close map to courses. Blackstone’s Statutes lead the market: consistently recommended by lecturers and relied on by students for exam and course use. Each title is: – Trusted: ideal for exam use – Practical: clear indexing and thumb tabs aid navigation – Reliable: current, comprehensive coverage – Relevant: content reviewed to match your course Visit www.oxfordtextbooks.co.uk/orc/statutes/ for accompanying online resources, including video guides to reading and interpreting statutes, web links, exam tips, and an interactive sample Act of Parliament.

The second edition of Percy and Elliott’s Strategic Advertising Management continues to deal with advertising from a strategic, rather than simply a descriptive standpoint, and covers all the main topics on an advertising management module. The authors look first at what advertising is meant to do and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text has been fully updated and revised to now include expanded chapter introductions, explicit chapter objectives and learning outcomes, as well as additional important readings to supplement each chapter. The chapters on ‘Developing a Communication Strategy’ and ‘Processing the Message’ have been significantly expanded with recent leading-edge thinking, as well as new material on Integrated Marketing Communications in the final chapter. The authors use numerous examples of successful advertising images and a number of extended case histories to illustrate the application of the various theories discussed. ONLINE RESOURCE CENTRE For lecturers: suggested classroom exercises, suggested IPA case histories. For students: glossary, further reading updates, questions.