Showing 331–360 of 3105 resultsSorted by price: high to low
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Foundations of Marketing
د.إ250.00Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that’s ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
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The Role of Moral Reasoning on Socioscientific Issues and Discourse in Science Education
د.إ250.00This is the first book to address moral reasoning and socioscientific discourse. It provides a theoretical framework to reconsider what a “functional view” of scientific literacy entails, by examining how nature of science issues, classroom discourse issues, cultural issues, and science-technology-society-environment case-based issues contribute to habits of mind about socioscientific content. The text covers philosophical, psychological and pedagogical considerations underpinning moral reasoning, as well as the status of socioscientific issues in science education.
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The Online Journalism Handbook: Skills to survive and thrive in the digital age
د.إ250.00Discount by Amazon. TermsHow do we practice journalism in a digital world, in which the old ‘rules’ no longer apply? This text offers comprehensive, instructive coverage of the techniques and secrets of being a successful online journalist, both from a theoretical and practical point of view. Reflecting the vitality of the web, it will inspire you to acquire new skills and make sense of a transforming industry
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How to Do Media and Cultural Studies
د.إ250.00An essential textbook for students of media and cultural studies. Drawing on the success of the first edition, it is now 20% bigger and comes complete with additional online material. Focussed and engaging, it is the clearest and most accessible book in the field.
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International Business Strategy
د.إ250.00Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including ‘management takeaways’, key lessons that can be applied to MNEs and a wide range of online resources.
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Contemporary Tourist Behaviour: Yourself and Others as Tourists
د.إ250.00The behaviour of tourists – what their motivations are, what impact their behaviour has on the places they visit, the decisions they make – is a fundamental aspect in understanding the tourism industry as a whole. Contemporary Tourist Behaviour provides an in-depth examination of how and why tourists behave as they do, and how this is perceived by hosts and outside agencies, covering national characteristics of tourists from around the world, effects of everyday events and governmental and environmental factors, and tourists’ consideration of sustainable principles.
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The Sociology of Philosophies: A Global Theory of Intellectual Change
د.إ250.00Randall Collins traces the movement of philosophical thought in ancient Greece, China, Japan, India, the medieval Islamic and Jewish world, medieval Christendom, and modern Europe. What emerges from this history is a social theory of intellectual change, one that avoids both the reduction of ideas to the influences of society at large and the purely contingent local construction of meanings. Instead, Collins focuses on the social locations where sophisticated ideas are formed: the patterns of intellectual networks and their inner divisions and conflicts.
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Principles of Information Security
د.إ250.00Examines the field of information security to prepare information systems students for their future roles as business decision makers. This textbook presents a balance of the managerial and the technical aspects of the discipline and discusses information security within a real-world context.
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Sociology
د.إ250.00We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements.
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Human Rights Law Directions
د.إ250.00Why do the decisions of the European Court of Human Rights in Strasbourg have such an impact on UK law? Why did the UK need a Human Rights Act – and why do some people say it should be repealed? Human Rights Law Directions has been written expressly to guide you through your study of human rights law, and to clearly and concisely explain the key areas of this fascinating subject. Combining academic quality with innovative learning features and online support, this is an ideal text for those studying human rights law for the first time. – Case close-up boxes identify and explain key cases – End-of-chapter questions with online answer guidance help you test yourself and prepare for exams – Summaries reinforce learning and aid revision – Further reading suggestions guide in-depth study – Discussion topics and key point boxes highlight core areas of interest – cross referencing shows how topics are interrelated Online Resource Centre Human Rights Law Directions is accompanied by an Online Resource Centre where students can access updates to the book, a selection of annotated web links, and guidance on answering the problem questions contained in the book. For the 3rd edition a subject-specific glossary and the text of the Human Rights Act will be added to the ORC, as well as over 140 multiple choice questions for students to test their knowledge. -
Politics and Society in the Developing World
د.إ250.00In a world seemingly surfing a wave of unprecedented affluence, it is sobering to be reminded that only thirty out of nearly two hundred countries can really be classified as advanced industrialized countries. Eighty per cent of the world’s population lives in the developing world. This popular, concise introduction scrutinises the developing world, its varied political institutions and the key social, economic and environmental issues at the heart of contemporary debates.
Wide-ranging and clearly written, Politics and Society in the Developing World begins by providing a brisk survey of the major theoretical and methodological interpretations of the social impact of development. It then details the factors which determine the parameters of the developing world before moving on to examine its infrastructure and the crises currently facing it. The book also covers the social and economic contexts of developing societies, the international arena and its impact on the developing world, state-building and the tension between dictatorship and democratization. The book focuses on four policy areas: aid, trade, tourism and the environment.
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
د.إ250.00Integrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.
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Marketing Research
د.إ250.00This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
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Media Promotion & Marketing for Broadcasting, Cable & the Internet
د.إ250.00Discount by Amazon. TermsThis fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.
The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
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VBA for Modelers: Developing Decision Support Systems
د.إ250.00Chris Albright’s VBA FOR MODELERS, 4E, International Edition is an essential tool for helping students learn to use Visual Basic for Applications (VBA) as a means to automate common spreadsheet tasks, as well as to create sophisticated management science applications. VBA is the programming language for Microsoft� Office. VBA FOR MODELERS, 4E, International Edition contains two parts. The first part teaches students the essentials of VBA for Excel. The second part illustrates how a number of management science models can be automated with VBA. From a user’s standpoint, these applications hide the details of the management science techniques and instead present a simple user interface for inputs and results.
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The Design Philosophy Reader
د.إ250.00What is design philosophy and why is it needed? This important book explains the discipline’s recent emergence, the key questions which dominate it, and its potential to fundamentally change the way we practice and think about design.
The reader comprises eight thematic sections, each featuring a short, contextualising introduction and an annotated bibliography. It considers social, graphic, product and industrial design, and presents the writings of such leading design thinkers and philosophers as Deleuze and Heidegger, Aristotle and Plato. With texts ranging from philosophically informed writing on design and culture, to ancient and contemporary philosophy which addresses the concept of design, The Design Philosophy Reader is an impressive and pioneering work.
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Shigley’s Mechanical Engineering Design
د.إ250.00- Mechanical engineering design is the process of creating machines and mechanical systems that are safe, reliable, efficient, and economical.
- The design process is iterative, involving identifying a need, defining requirements, generating concepts, analyzing alternatives, selecting materials and components, building prototypes, testing, and refining the design.
- Successful design requires balancing performance, cost, manufacturability, safety, reliability, sustainability, and maintenance.
- Engineers apply principles from mechanics, materials science, mathematics, and manufacturing to solve practical design problems.
- The introduction emphasizes the importance of engineering standards and codes (such as ASME, ISO, and ASTM) to ensure compatibility, quality, and safety.
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Principles of Economics
د.إ250.00Principles of Economics 6th edition combines microeconomics and macroeconomics into one volume for students who take a full years course.Focuses on important concepts and analyses necessary for stude
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International Business
د.إ250.00International business refers to all commercial activities—including trade, investment, and the exchange of goods, services, technology, and knowledge—that take place across national borders. As globalization has increased, businesses of all sizes have expanded beyond their home countries to access new markets, resources, talent, and opportunities.
The field of international business examines how companies operate in different political, economic, legal, and cultural environments. It explores topics such as international trade, foreign direct investment (FDI), global strategy, international marketing, supply chain management, and the management of multinational enterprises. Organizations engaged in international business must also navigate challenges such as exchange rate fluctuations, cultural differences, government regulations, and ethical issues.
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Fundamentals of Strategy, 2/e with MyStrategyLab and The Strategy Experience simulation
د.إ250.00This package includes a physical copy of Fundamentals of Strategy, by Johnson, Whittington & Scholes as well as access to MyStrategyLab and the The Strategy Experience simulation.
Your Instructor will need to provide you with a course ID in order for you to access MyStrategyLab and The Strategy Experience simulation.
Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy – for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy
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Essentials of Life-Span Development
د.إ250.00The introduction presents life-span development as the scientific study of how people change and remain stable from conception through old age. It explains that human development is a lifelong process influenced by biological, psychological, social, and cultural factors. The chapter introduces the idea that development is not limited to childhood but continues throughout adulthood and later life.
The introduction describes several major themes of developmental science:
- Development is multidimensional: It includes physical changes, cognitive abilities, emotions, personality, and social relationships.
- Development is multidirectional: People experience both growth and decline at different stages of life.
- Development is shaped by context: Family, culture, education, socioeconomic conditions, historical events, and individual experiences influence development.
- Development involves plasticity: People can change and adapt as a result of experi
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CDC Yellow Book 2024
د.إ250.00For over half a century, the CDC Yellow Book has been a trusted resource, providing international travelers and clinicians with expert guidance for safe and healthy travel abroad. Along with disease-specific prevention and treatment recommendations, this comprehensive reference text provides readers with the background and context needed to understand and address health threats associated with all types of international travel.
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Bedford Handbook
د.إ250.00The introduction explains that the handbook is a practical guide designed to help students become more effective college writers. It emphasizes that writing is a process involving planning, drafting, revising, and editing rather than producing a perfect first draft. The book encourages students to think critically about their purpose, audience, and evidence while developing clear, organized, and well-supported writing. It also introduces the handbook’s coverage of grammar, style, research, documentation (MLA, APA, and Chicago), and academic integrity, making it a comprehensive resource for writing across different disciplines.
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Pediatric Emergency Medicine Secrets
د.إ250.00The introduction emphasizes that health economics is about making choices under conditions of limited resources. Because no health system can meet all needs for all people at all times, economics provides tools to understand costs, benefits, efficiency, equity, and how decisions affect population health.
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Machine Learning with PyTorch and Scikit-Learn
د.إ248.00This book of the bestselling and widely acclaimed Python Machine Learning series is a comprehensive guide to machine and deep learning using PyTorch’s simple to code framework Key […]
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Python Machine Learning: Machine Learning and Deep Learning with Python, scikit-learn, and TensorFlow 2, 3rd Edition
د.إ245.00Applied machine learning with a solid foundation in theory. Revised and expanded for TensorFlow 2, GANs, and reinforcement learning. Purchase of the print or Kindle book includes a […]
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Essentials of Economics
د.إ240.00Were you looking for the book with access to MyEconLab? This product is the book alone and does NOT come with access to MyEconLab. Buy Essentials of Economics, 7th edition with MyEconLab access card (ISBN 9781292170121) if you need access to MyEconLab as well, and save money on this resource. You will also need a course ID from your instructor to access MyEconLab. The market-leading concise text in introductory economics Want to see economics in action? Visit the Sloman Economics News Site for a blog that’s updated several times a week with current affairs and topical stories all linked to your textbook so you can explore the background to the issues more deeply. This new edition of the market-leading Essentials of Economics has been updated with the most recent data and coverage of economic issues as the world tries to recover from global financial turmoil and looks at explanations of how consumers and firms really behave. Its classic features and clear and engaging writing style is complemented by strong theoretical coverage and a wealth of pedagogical features to support learning. John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol. Dean Garratt is Principal Teaching Fellow in the Department of Economics at the University of Warwick. -
European Transport Policy and Sustainable Mobility
د.إ240.00It is now widely accepted that transport is becoming increasingly unsustainable and that strong policy intervention is required to reduce both the growth in transport demand and the environmental costs of transport. This book challenges conventional approaches to transport by moving away from trend based analysis towards the use of scenarios to identify alternative sustainable transport futures. It both summaries the development of EU transport policy and presents a critique. The policy context is widened to include the global changes taking place in economics, society and technology. It develops new methodologies for policy making for the next 25 years.
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Essentials of Marketing
د.إ240.00Learn the theory and practice of modern marketing with this concise and dependable text.
Essentials of Marketing, 3rd edition,by Frances Brassington and Stephen Pettitt, combines theory and practice to equip you with all the information to gain a solid foundation in marketing. The book covers a range of applications in a concise and lively style designed to contain all the information you need to understand on the subject.
The text explores modern industries and markets and how marketers today must respond to situations that demand innovative solutions. Like Brassington’s ‘Principles of Marketing’, this ‘essentials’ text provides guidance to those looking for a no-nonsense book packed with the crucial knowledge you need to master.
This 3rd edition has been revised with updated content to support you on your learning journey. Benefit from features such as:
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Hole’s Human Anatomy & Physiology ISE
د.إ240.00This book is a concise, student‑friendly introduction to medical terminology, designed for learners in nursing, allied health, and foundational healthcare programs. It teaches students how to decode medical words by breaking them into their basic components—prefixes, suffixes, and word roots—so they can understand clinical language used in charts, documentation, and healthcare communication.
The 6th edition continues its practical, step‑by‑step approach, helping students build confidence even if they have no prior medical background. It emphasizes real‑world usage, showing
































