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The New York Times bestseller, Win Every Argument is the ultimate practical guide to debate, persuasion and public speaking, by award-winning author, journalist, and interviewer Mehdi Hasan.

‘A masterclass from one of the m

In the introduction, Bob Iger sets the tone for a book about leadership under pressure, bold decision‑making, and the relentless pursuit of excellence. He reflects on his unexpected rise from a studio assistant at ABC to CEO of The Walt Disney Company, emphasizing that his journey was shaped not by luck but by curiosity, optimism, fairness, and courage.

The opening pages highlight the moment that frames the entire book: Iger’s first day as CEO in 2005, when he realized Disney needed to rediscover its creative soul. The introduction explains how this insight led to transformative acquisitions—Pixar, Marvel, Lucasfilm, and 21st Century Fox—and a renewed focus on storytelling, innovation, and global expansion.

Iger positions the book not as a victory lap but as a leadership manual, sharing the principles that guided him through crises, negotiations, and cultural shifts. The introduction underscores his belief that great leaders must cultivate calm, clarity, and decency, especially in moments of uncertainty.

Piasecki’s introduction frames the book around a simple but transformative idea: the companies that will thrive in the 21st century are those that learn to compete through social responsibility, innovation, and efficiency—not through excess, scale, or brute force. He argues that “doing more with less” is not about austerity or cost‑cutting; it is about strategic frugality, where organizations create greater value by using fewer resources, producing less waste, and focusing intensely on what matters.