Shop

The fourth edition of this popular text investigates the newest systems of analysis and design. Rather than taking a purely technological approach to the subject, the authors focus on the business perspective; and the human, organizational, and technical skills an information systems professional needs to be successful in their chosen field. This approach enables students to respond to and anticipate problems and opportunities through innovative uses of information technology.

This market-leading text offers a comprehensive overview of financial accounting and reporting. You will find worked examples and useful illustrations throughout the text to support your learning. With both theoretical and practical coverage, the authors provide essential knowledge that you need to advance in your studies and career.

The new edition of this highly successful and popular textbook is a comprehensive, easy-to-follow guide to using and interpreting all the quantitative techniques that students will encounter in their later business and financial careers; from fundamental principles through to more advanced applications. Topics are explained in a clear, friendly step-by-step style, accompanied by examples, exercises and activities, making the text ideal for self-tuition or for the student with no experience or confidence in working with numbers. This highly successful learning-by-doing approach, coupled with the book’s clear structure, will enable even the most maths-phobic student to understa

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.

Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.

Created by the continuous feedback of a “student-tested, faculty-approved” process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.

Douglas Comer takes a clear, concise approach to computer architecture that readers love. By exploring the fundamental concepts from a programmer ’s perspective and explaining programming consequences, this unique text covers exactly the material students need to understand and construct efficient and correct programs for modern hardware.

For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Business Process Change, 3^rd Edition provides a balanced view of the field of business process change. Bestselling author Paul Harmon offers concepts, methods, cases for all aspects and phases of successful business process impro

This volume offers an incisive overview of central issues and controversies in political thought and analysis. It includes major discussions of the idea of the modern state, contemporary theories of the state, problems of power and legitimation, new forms of democratic ideal, citizenship and social movements, the direction of public policy and the fate of sovereignty in the modern global system. While analysing these topics, the author critically assesses the thought of many of those who have contributed decisively to political discussion. Among those whose works are discussed are classic figures such as Hobbes, Locke, Mill and Marx, as well as contemporary writers such as Habermas, Offe and Giddens.

Political Theory and the Modern State is an ideal resource for students seeking an introduction to modern politics and political sociology. It is also an original statement about the many competing perspectives in political thought today.

Building on the successful top-down approach of previous editions, the Sixth Edition of Computer Networking continues with an early emphasis on application-layer paradigms and application programming interfaces (the top layer), encouraging a hands-on experience with protocols and networking concepts, before working down the protocol stack to more abstract layers. This book has become the dominant book for this course because of the authors’ reputations, the precision of explanation, the quality of the art program, and the value of their own supplements.