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Now available with Macmillan’s new online learning tool Achieve, Introduction to the Practice of Statistics, 10th edition, prepares students for the application of statistics in the real world by using current examples and encouraging exploration into data analysis and interpretation. The text enforces statistical thinking by providing learning objectives and linked exercises to help students master core statistics concepts and think beyond the calculations.

Achieve for Introduction to the Practice of Statistics integrates outcome-based learning objectives and a wealth of examples with assessment in an easy-to-use interface. Students are provided with rich digital resources that solidify conceptual understanding, as well as homework problems with hints, answer-specific feedback, and a fully worked solution.

Health Policy: Application for Nurses and Other Health Care Professionals, Third Edition provides an overview of the policy-making process within a variety of settings including academia, clinical practice, communities, and various health care systems. Health Policy takes a comprehensive structural approach to policymaking and provides the necessary tools to engage in health policy formulation. The Third Edition remains an easy-to-read foundational policy book that operationalizes health policy and politics and is one of the few health policy books that takes a civic competence model approach. It also provides the necessary tools to engage in health policy formulation and includes coverage of think tanks and expansion on policy institutes. Revised Appendices with current policy resources New Appendix: Major Federal Laws Executive Summaries Addition of Policy Terminology section at end of each chapter Policy Analysis Templates to help readers put skills into practice Summary Points and Policy Terminology emphasize critical content and terms Case studies and policy analysis templates bring concepts into the real world

This textbook is designed as an accelerated, modular introduction to psychology, built specifically for today’s diverse college student population. It aims to show learners how psychology directly affects their daily lives and future careers, whether they plan to work in healthcare, design, law enforcement, or any other field.

The book integrates P.O.W.E.R. Learning strategies—a framework that helps students improve studying, critical thinking, and academic performance—while presenting psychological concepts in a clear, applied, and engaging way. It is structured to support students who may be:

Understanding the human body begins with recognizing how structure and function work together to sustain life. Anatomy reveals the organization of tissues, organs, and systems, while physiology explains how these structures operate and respond to change. For students entering health‑related fields, a strong foundation in both is essential for interpreting clinical information, making informed decisions, and providing safe, effective care.

THE most widely used Hospitality marketing book―this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today’s global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.

Building on the success of the first edition , the new edition of of Consumer Behaviour has been  fully revised and updated to be even more student friendly.

Through the author teams seven decades of teaching and  researching experience they have discovered that the application of concepts via practical examples is the best delivery method for effective lerning. Consumer Behaviour is a European text that is built around how students actaully learn consumer behaviour.

Evans, Foxall and Jamal offer a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.

This edition includes a chapter examining the Obama mystery, the election of a black President even though racial progress has stagnated in the country since the 1980s. Bonilla-Silva argues that this development is not a breakthrough in race relations, but a continuation of racial trends in the last 40 years including the sedimentation of color-blind racism as the dominant ideology in the nation.

Like its predecessors, the ninth edition of this text brings to readers a comprehensive, up-to-date presentation that teaches students how to think critically about society and their own lives from a wide range of classical and contemporary perspectives. Combining balanced coverage of theory with current research findings and abundant learning aids and exercises, this text will help students develop a sociological imagination.

Management Information Systemstakes a management perspective towards IS identifiing the issues of organisation and strategy that managers face as they decide how to respond to technological opportunities.

The book draws on extensive research to present a distinct organisational perspective on the management of information systems, following the argument that managing successive IS projects as part of a coherent organisational process (rather than as isolated technological events) will produce an information system that enhances broader strategy. The book also includes many case studies which will enable readers to understand and resolve practical and

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.

The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children.

The Fourth Edition includes:

• Machine learning is everywhere. It powers applications such as recommendation systems, spam filtering, speech recognition, image recognition, and autonomous vehicles.
• The goal of the book is to help beginners understand both the concepts behind machine learning and how to implement them in practice.
• No advanced mathematics is required at the start. The author introduces mathematical concepts gradually as they become necessary.
• Hands-on learning is a major focus. Readers build and evaluate machine learning models using Python, with optional R implementations for some examples.
• Responsible AI is emphasized. The introduction highlights the importance of fairness, ethics, privacy, and understanding the limitations of machine learning systems.
• Book structure: The text progresses from fundamental concepts to supervised learning, unsupervised learning, neural networks, reinforcement learning, and concludes with practical applications and caree