Professional Books

Exploring Corporate Text and Cases(Enhanced Media Edition) Johnson, Gerry; Scholes, Kevan and Whittington, Richard.

Legal and Ethical Essentials of Health Care Administration, Second Edition is the ideal text for courses that combine a study of both the legal and ethical aspects of healthcare administration. Derived from George Pozgar’s best-selling textbook, Legal Aspects of Health Care Administration, Thirteenth Edition, this more concise text provides the reader with the necessary knowledge to become conversant with both legal and ethical issues pertinent to the healthcare profession. Using reader-friendly language, the book presents actual court cases, state and federal statues, and common-law principles to help the student understand the practical application of the concepts learned. The author includes a broad discussion of the legal system, including the sources of law and government organization as well as basic reviews of tort law, criminal issues, contracts, civil procedure and trial practice, and a wide range of real-life legal and ethical dilemmas that caregivers have faced as they wound their way through the courts. Key Features: – Streamlined organization for more effective teaching and learning. – Dynamic, real world focus that engages readers to apply the concepts learned to the issues they will potentially face on a daily basis – Opportunities for in-class experiential learning (moot court, debate issues, etc.)

Psychology is the scientific study of behavior and mental processes. It seeks to understand how people think, feel, learn, remember, develop, and interact with others. Psychologists use observation, experiments, and research to explain human and animal behavior and apply this knowledge to improve health, education, relationships, and workplaces.

Contemporary Human Geography shows what geographers actually do, how they conduct research, develop new insights, teach us about the world from a geographer’s perspective, and apply their skills in a wide range of academic and professional pursuits.

With each chapter organized by five themes (region, mobility, globalization, nature-culture, cultural landscape), Contemporary Human Geography introduces students to geography concepts through fascinating topics such as the distribution of college sports, the relationship of beauty pageants and cultural identity, texting and language modification, and more, continually reinforcing geographers’ contributions to our understanding of how we live in a globalized, modern world. The authors frame this coverage using specific learning objectives to help students focus on essential concepts and prepare for class discussions, assignments, and exams.

NEW YORK TIMES BESTSELLER • The eagerly anticipated new cookbook with 100+ recipes from the author of The MeatEater Fish and Game Cookbook

Thoroughly reviewed, with new chapters and several new authors, Global Journalism addresses the most pertinent issues and problems in today’s global journalism.  This new edition recognizes the vast and rapid changes taking place in global journalism across media systems on all continents. Its three interlinking parts offer an overview of the present state of media and journalism theory; a critical analysis of the main issues confronting global journalists, media organizations, audiences, and others in the media world; and a focus on the media of the world’s eight major journalism and media regions. Global Journalism has established itself over a quarter of a century as a trusted authority on international media. The new edition carries that reputation further into the 21st Century for a new generation of journalism and media scholars, students, and media professionals.

The second edition of Percy and Elliott’s Strategic Advertising Management continues to deal with advertising from a strategic, rather than simply a descriptive standpoint, and covers all the main topics on an advertising management module. The authors look first at what advertising is meant to do and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text has been fully updated and revised to now include expanded chapter introductions, explicit chapter objectives and learning outcomes, as well as additional important readings to supplement each chapter. The chapters on ‘Developing a Communication Strategy’ and ‘Processing the Message’ have been significantly expanded with recent leading-edge thinking, as well as new material on Integrated Marketing Communications in the final chapter. The authors use numerous examples of successful advertising images and a number of extended case histories to illustrate the application of the various theories discussed. ONLINE RESOURCE CENTRE For lecturers: suggested classroom exercises, suggested IPA case histories. For students: glossary, further reading updates, questions.

The revised edition of Sociolinguistic Theory presents a critical synthesis of sociolinguistics, centering on the study of language variation and change.

• A revised introduction to sociolinguistic theory by one of the top scholars in the field
• Provides a critical synthesis of sociolinguistics that centres on the study of language variation and change, now incorporating the latest developments in the field
• Shows how empirical explorations have made sociolinguistics the most stimulating field in the contemporary study of language
• Discusses the linguistic variable and its significance, crucial social variables such as social stratification, sex, and age, and the cultural significance of linguistic variation

Written for the CIPD Level 7 Advanced module of the same name, Learning and Talent Development combines a clear and concise structure and writing style with an academic and critical approach to the subject. It analyses and evaluates a range of learning and talent development theories and strategies so students can learn how to take the lead and confidently initiate, develop and implement these strategies, interventions and activities in the workplace. Covering key topics such as the national and organizational context of learning and talent development, concepts related to individual and organizational learning and the functions associated with managing learning and talent development in the context of professional practice, Learning and Talent Development equips individuals to meet the expectations placed upon those performing specialist roles in developing others and is therefore also ideal for undergraduate and postgraduate students of human resource management or business students taking a module in human resource development or learning and development. Online supporting resources include web links for each chapter, lecture slides and an instructor’s manual complete with lecture handouts and additional case studies per chapter.

Resourcing and Talent Management is the essential companion for the CIPD Level 7 Advanced Resourcing and Talent Management module. Mapped to the CIPD unit, this textbook offers broad and accessible coverage of topics such as employment markets, flexibility, fairness, diversity, human resource planning, recruitment, employer branding, retention and retirement. Dismissals and redundancy are also discussed in depth.

This fully updated 6th edition of Resourcing and Talent Management includes more international content and examples, content on technological developments including e-recruitment and resourcing through social media and increased coverage of ethics and CSR. Its comprehensive scope makes it ideal for those studying any resourcing, talent management or recruitment and selection module. Online supporting resources for lecturers include an instructor’s manual, lecture slides and feedback on exercises in the book. Student resources include web links for each chapter.

This updated edition of the award-winning volume is a contemporary guidebook for understanding and using personal power in organizational settings of all kinds.
In 1993, when it named the first edition of Organizational Power Politics: Tact

Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best ‘how-to’ guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP’s Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel’s Corporate Revolution; the UK Department of Culture, Media & Sport’s First World War Centenary Commemorations; and Lanson’s campaign for unbiased.co.uk.

This 4^th edition of E-Marketing  treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.

Written by one of the world’s leading international lawyers, this is the new and updated edition of Jan Klabber’s landmark textbook. International law can be defined as ‘the rules governing the legal relationship between nations and states’, but in reality it is much more complex, with political, diplomatic and socio-economic factors shaping the law and its application. This refreshingly clear, concise textbook encourages students to view international law as a dynamic system of organizing the world. Bringing international law back to its first principles, the book is organised around four questions: where does it come from? To whom does it apply? How does it resolve conflict? And what does it say? Building on these questions with both academic rigour and clarity of expression, Professor Klabbers breathes life and energy into the subject. Footnotes point students to the wider academic debate while chapter introductions and final remarks reinforce learning. The second edition has been updated throughout, with particular attention to recent judicial decisions, and features new sections on sovereign debt relief, the prompt release of vessels, and the Antarctic.