Professional Books

Now readers can develop the solid conceptual, technical and managerial foundations needed for effective systems analysis design and implementation as well as the project management skills for systems development with INTRODUCTION TO SYSTEMS ANALYSIS AND DESIGN: AN AGILE, ITERATIVE APPROACH, 6E, International Edition. This popular text teaches both the traditional (structured) and the object-oriented (OO) approach to systems analysis and design. This book focuses on content that’s most important to know with an emphasis on use case driven techniques for systems analysis and design. This edition introduces most recent developments and tools, with expanded coverage of project management for adaptive projects and content reflecting Microsoft® Project 2010. A new continuing case study and “Best Practices” feature provide even more opportunities for readers to apply the skills learned.

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.

Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.

This book will help students improve their speaking, listening, reading and writing skills. It will give an understanding of the importance of good communication skills for their personal development and career. It is relevant to a variety of courses: HE, FE, Professional, Open University, A-level and International Baccalaureate.

Real Website Design is a new methodology that fuses traditional strengths of structured, stepped, and iterative approaches to design and implementation, sharply focused throughout a project on defining and achieving the desired purpose, usability and aesthetic characteristics – which are essential requirements of any website. This book offers practical discussion of new perspectives on usability and aesthetics, and a down-to-earth, structured approach to designing a website or teaching website design.

This book explains neuroscience discoveries in accessible, plain English and provides guidance on how to apply this knowledge to counselling practice in order to enhance understanding of clients’ needs.

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

This comprehensive guide to running a coaching practice enables coaches to achieve personal excellence with a groundbreaking collection of best-practice contributions covering the business of coaching, coaching models and approaches and specific coaching issues including intercultural coaching, stress, ethics, supervision and evaluation.

Highlighting the creativity and symbolism of covered portraits, this volume explores an intriguing but largely unknown aspect of Italian and Northern European Renaissance art

“An advanced exploration of machine learning and AI, with each chapter asking and answering a question from the field. Divided into five sections: deep learning and neural networks; computer vision; natural language processing; production and deploym

In this volume tourism experts collectively discuss and debate some intriguing questions that the tourism industry poses, such as the relevance of mass tourism, the dilemma of authenticity, whether small tourism is beautiful, whether volunteer tourism is benign, whether tourism contributes to climate change, as well as many others. The book brings together the expertise of 35 renowned international scholars of tourism to examine these perplexing issues. Multidisciplinary in its content, it touches upon anthropology, sociology, geography, climatology, biosciences, and planning and development aspects of tourism. The book provides a dialogue for an academic discussion which challenges research conservatism and stereotypes in tourism studies. It will encourage scholars to test the consistency of critical notions whose heuristic value is often taken for granted. The book will benefit graduates, research scholars and those involved in organizing the industry sustainably.

Feminism” and “rhetoric” have not always been overlapping terms. While neglected as subjects of scholarly interest for many years, women were nonetheless developing rhetorical practices and traditions all along. In recent decades women writers, speakers, and feminist scholars have forged new theories of and practices for feminist rhetoric. These women have struggled to see, re-shape, and re-deploy the rhetorical tradition in ways that not only admit but embrace and celebrate women and feminist understandings to the benefit of all people. This volume is the culmination of much of the work done by those scholars.