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Promotional Cultures: The Rise and Spread of Advertising, Public Relations
د.إ150.00In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.
Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
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Psychology
د.إ350.00Myers’ Psychology continues to be shaped by basic goals David Myers established at the outset, to connect students to high-impact research, to focus on developing critical thinking skills, and to present a multicultural perspective on psychology, so all students can see themselves in the text, and students see psychology in the context of a wider world
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Psychology and Your Life with P.O.W.E.R Learning, 2024 Release
د.إ300.00This textbook is designed as an accelerated, modular introduction to psychology, built specifically for today’s diverse college student population. It aims to show learners how psychology directly affects their daily lives and future careers, whether they plan to work in healthcare, design, law enforcement, or any other field.
The book integrates P.O.W.E.R. Learning strategies—a framework that helps students improve studying, critical thinking, and academic performance—while presenting psychological concepts in a clear, applied, and engaging way. It is structured to support students who may be:
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Psychology of Learning for Instruction
د.إ150.00The Third Edition of this popular text continues its in-depth, practical coverage with a focus on learning and instruction that presents the latest psychological and educational models and research to the students of today’s learning society.
Psychology of Learning for Instruction, Third Edition, focuses on the applications and implications of the learning theories. Using excellent examples ranging from primary school instruction to corporate training, this text combines the latest thinking and research to give students the opportunity to explore the individual theories as viewed by the experts. Students are encouraged to apply “reflective practice,” which is designed to foster a critical and reflective mode of thinking when considering any particular approach to learning and instruction.
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Psychology, Global Edition
د.إ230.00With its engaging writing style and comprehensive coverage of key research, Psychology, 4/e, awakens students’ curiosity and energizes their desire to learn more. This title draws learners into an interactive experience of psychology. The authors establish clear learning objectives tied to the most recent APA-recommended undergraduate learning guidelines.
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Psychology: Perspectives and Connections
د.إ300.00Understanding the human body begins with recognizing how structure and function work together to sustain life. Anatomy reveals the organization of tissues, organs, and systems, while physiology explains how these structures operate and respond to change. For students entering health‑related fields, a strong foundation in both is essential for interpreting clinical information, making informed decisions, and providing safe, effective care.
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Psychosynthesis: A Psychology of the Spirit
د.إ139.00Conceived by Italian psychiatrist Roberto Assagioli, psychosynthesis is one of the first Western psychologies that addresses both spiritual development and psychological healing and growth by recognizing and supporting […]
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Public health nursing
Essentials of Nursing Research is designed to make research approachable for nursing students and practicing clinicians. Rather than overwhelming readers with statistics or complex methodology, the book emphasizes practical comprehension and real-world application of research findings.
It introduces the foundations of evidence‑based practice, guiding readers through:
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Puntos
د.إ600.00- The textbook introduces Spanish as a language for communication, emphasizing speaking, listening, reading, writing, and cultural understanding.
- It encourages students to use Spanish in real-life situations from the beginning, rather than only memorizing grammar rules.
- Students are introduced to the five language skills: interpersonal communication, interpretive reading and listening, presentational speaking and writing, cultural awareness, and language learning strategies.
- The introduction explains how the book is organized, including vocabulary sections, grammar explanations, pronunciation practice, cultural notes, and communicative activities.
- It highlights the importance of learning about the cultures of the Spanish-speaking world alongside the language.
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Purpose
د.إ80.00Generations have been taught that evolution implies there is no overarching purpose to our existence, that life has no fundamental meaning. We are merely the accumulation of tens of thousands of intricate molecular accidents. Some scientists take this logic one step further, suggesting that evolution is intrinsically atheistic and goes against the concept of God.
But is this true?
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PyStart: It’s Time to Code
د.إ85.00PyStart will give you the ideal kick start to coding for the real-world. Start with this book today and build applications instantly as you learn. Have access to over 100 sample codes and coding projects, submit coding projects and receive expert mentoring from the author.
This book sets the perfect foundation to explore the possibilities in robotics, web application development, machine learning, artificial intelligence and more. It also contains a special section on exciting coding projects from young coding students.
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Python Machine Learning: Machine Learning and Deep Learning with Python, scikit-learn, and TensorFlow 2, 3rd Edition
د.إ245.00Applied machine learning with a solid foundation in theory. Revised and expanded for TensorFlow 2, GANs, and reinforcement learning. Purchase of the print or Kindle book includes a […]
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Q Skills for Success Listening
د.إ75.00Q’s question-centred approach provides a unique critical thinking framework for each unit. This develops key cognitive skills such as analyzing, synthesizing, and evaluating―as well as developing the language skills essential for academic success.
Learning outcomes are clearly stated at the start and end of the units, with competency self-evaluations and vocabulary check lists featuring the Academic Word List. This enables teachers to define learning outcomes effectively to accreditation bodies.
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Q: Skills for Success Listening and Speaking 2 by Margaret Brooks
د.إ200.00The paired-skills EAP course that connects critical thinking, language skills, and student learning outcomes.
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Q: Skills for Success Listening and Speaking Book 3 Second Edition by Miles Craven –
د.إ80.00Q: Skills for Success, Second Edition is a six-level paired skills series that helps students to think critically and succeed academically.With new note-taking skills, an extended writing syllabus and authentic video in every unit, Q: Skills for Success Second Edition equips students for academic success better than ever. This Student Book helps students to measure their progress, with clearly stated unit objectives that motivate students to achieve their language learning goals. And the online content, seamlessly integrated into the Student Book, allows teachers to truly implement blended learning into the classroom.
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Q: Skills for Success: Level 3
د.إ160.00Q: Skills for Success, Second Edition is a six-level paired skills series that helps students to think critically and succeed academically.With new note-taking skills, an extended writing syllabus and authentic video in every unit, Q: Skills for Success Second Edition equips students for academic success better than ever. This Student Book helps students to measure their progress, with clearly stated unit objectives that motivate students to achieve their language learning goals. And the online content, seamlessly integrated into the Student Book, allows teachers to truly implement blended learning into the classroom.
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Qualitative Organizational Research: Core Methods and Current Challenges
د.إ250.00This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.
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Quality Improvement: Pearson New International Edition
د.إ400.00For undergraduate and graduate-level courses in Quality Control, Statistical Process Control, Quality Improvement, and Quality Assurance. This book will be valuable in programs such as Quality Improvement, Lean Six Sigma, Quality
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Quality Lesson Plans for Outdoor Education
د.إ270.00Outdoor activity and adventure is a growing field, but unfortunately, many teachers and recreation leaders and outdoor instructors find themselves without adequate resources to plan and deliver an effective outdoor program. Quality Lesson
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Quality Management for Organizational Excellence:: Pearson New International Edition
د.إ500.00This practical, student-focused text shows how to focus all of an organization’s resources on continuous and simultaneous improvement of quality and productivity ― thereby continually improving both performance and competitiveness. QUALITY MANAGEMENT FOR ORGANIZATIONAL EXCELLENCE: INTRODUCTION TO TOTAL QUALITY, 7/e coherently addresses all elements of quality management, including Lean, Six Sigma, Lean Six Sigma, and many topics that competitive books overlook (e.g., peak performance, partnering, manufacturing networks, culture, and crucial “people” aspects of quality). Direct and straightforward, it links “big picture” theories and principles to detailed real-world strategies and techniques. Throughout, critical thinking activities, discussion assignments, and research links promote deeper thinking and further exploration. This edition adds all-new cases, plus new information on topics ranging from supervision to certification, QFD and SPC to benchmarking and JIT.
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Quantitative Chemical Analysis
د.إ400.00Quantitative Chemical Analysis sets the standard for learning analytical chemistry with distinguished writing and the most up-to-date content.
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Racism without Racists
د.إ290.00This edition includes a chapter examining the Obama mystery, the election of a black President even though racial progress has stagnated in the country since the 1980s. Bonilla-Silva argues that this development is not a breakthrough in race relations, but a continuation of racial trends in the last 40 years including the sedimentation of color-blind racism as the dominant ideology in the nation.
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Radiographic positing
د.إ385.00The introduction emphasizes that medical‑surgical nursing is the core of adult health care, requiring nurses to integrate clinical judgment, evidence‑based practice, and compassionate care. It frames the book as a comprehensive resource designed to help students and clinicians understand complex health conditions and deliver high‑quality, patient‑centered care.
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React and React Native – Fourth Edition
د.إ198.00Fourth Edition of the popular React book, updated to the latest React 18 to help you go from beginner to professional in React applications development Key Features: Discover […]
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Red Globe Press Mastering Communication
د.إ150.00This book will help students improve their speaking, listening, reading and writing skills. It will give an understanding of the importance of good communication skills for their personal development and career. It is relevant to a variety of courses: HE, FE, Professional, Open University, A-level and International Baccalaureate.
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Red Globe Press Quantitative Methods: for Business, Management and Finance
د.إ300.00The new edition of this highly successful and popular textbook is a comprehensive, easy-to-follow guide to using and interpreting all the quantitative techniques that students will encounter in their later business and financial careers; from fundamental principles through to more advanced applications. Topics are explained in a clear, friendly step-by-step style, accompanied by examples, exercises and activities, making the text ideal for self-tuition or for the student with no experience or confidence in working with numbers. This highly successful learning-by-doing approach, coupled with the book’s clear structure, will enable even the most maths-phobic student to understa
