Professional Books

The text is designed for both undergraduates and post-graduates, providing a complete introductory course on the subject, along with study-aids and tutorial exercises.Many of the new features are the result of insights gained from teaching with the text. Where required, more detailed explanations have been added in order to simplify difficult topics.Support material can be found on the Authors’ website: http://www.mcgraw-hill.co.uk/hughes

To varying extents in developed countries a minority of the population suffers from deprivation. Britain’s Labour government in particular has sought to deal with this through the notion of ‘social exclusion’, and similar ideas have been developed in other countries. This important text explores the various forms of this contemporary economic and social disadvantage and, in particular, investigates its social and spatial causes and the role of space in policies addressing disadvantage. Arranged in three distinct parts, it:

• introduces contemporary and historical conceptualizations of social exclusion and poverty
• analyzes social exclusion’s origins by examining the different spheres of disadvantage and their relations
• discusses strategies for overcoming social exclusion, and analyzes policy ideas from across the political spectrum.

This book is the first to systematically analyze the role of geography in poverty and social exclusion, and deals with the roles of ‘globalization’ and localism. Though its main focus is Britain, it investigates similarities and differences in other developed countries.

Sport and Exercise Psychology: Practitioner Case Studies is designed to bridge the gap between academic research and applied practice. Rather than presenting theory in isolation, the book uses detailed practitioner case studies to demonstrate how psychological concepts are used in real-world sport and exercise settings.

The editors—Stewart Cotterill, Neil Weston, and Gavin Breslin—bring together contributions from experienced practitioners to illustrate challenges and solutions across diverse contexts, including:

For courses in C++ Programming

Fundamentals of C++ for Novices and Experienced Programmers Alike

Intended for use in a two-term, three-term, or accelerated o

An essential introduction to statistics for students of psychology and the social sciencesStatistical thinking is increasingly essential to understanding our complex world and making informed decisio

Reducing the emphasis on doing computations, this practical text thoroughly integrates Microsoft® Excel as a tool for analysis and presents statistical concepts in the context of the functional areas of business.

The sixth edition focuses on making statistics even more relevant to the business world and builds on the book’s hallmark feature of helping readers with the analysis of statistics.

The second edition of Percy and Elliott’s Strategic Advertising Management continues to deal with advertising from a strategic, rather than simply a descriptive standpoint, and covers all the main topics on an advertising management module. The authors look first at what advertising is meant to do and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text has been fully updated and revised to now include expanded chapter introductions, explicit chapter objectives and learning outcomes, as well as additional important readings to supplement each chapter. The chapters on ‘Developing a Communication Strategy’ and ‘Processing the Message’ have been significantly expanded with recent leading-edge thinking, as well as new material on Integrated Marketing Communications in the final chapter. The authors use numerous examples of successful advertising images and a number of extended case histories to illustrate the application of the various theories discussed. ONLINE RESOURCE CENTRE For lecturers: suggested classroom exercises, suggested IPA case histories. For students: glossary, further reading updates, questions.

Instructors – Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version.

Containing simple explanations of complex ideas and written in plain English, this text has been designed with your needs as a student firmly in mind.

Whether you are studying at undergraduate or postgraduate level, our team of expert authors will guide and develop your understanding of each key area of the curriculum, from the fundamentals through to critical evaluation towards the end of each chapter.

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students’ analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

This book is a comprehensive introduction to supply chain financing as a business model that enables companies to reduce costs, improve their working capital and manage risks more tightly. Supply chain financing is using the supply chain to fund the

The introduction positions the text as a rigorous, standards‑based guide to financial reporting under U.S. GAAP, designed to prepare students for professional practice and certification exams (CPA, CMA). Kieso, Weygandt, and Warfield emphasize that intermediate accounting is where students move from basic bookkeeping to conceptual, analytical, and judgment‑based accounting.

Tell Me No Lies is a celebration of the very best investigative journalism, and includes writing by some of the greatest practitioners of the craft: Seymour Hersh on the My Lai massacre; Paul Foot on the Lockerbie cover-up; Wilfred Burchett, the first Westerner to enter Hiroshima following the atomic bombing; Israeli journalist Amira Hass, reporting from the Gaza Strip in the 1990s; Gunter Wallraff, the great German undercover reporter; Jessica Mitford on ‘The American Way of Death’; Martha Gelhorn on the liberation of the death camp at Dachau.

The book – a selection of articles, broadcasts and books extracts that revealed important and disturbing truths – ranges from across many of the critical events, scandals and struggles of the past fifty years. Along the way it bears witness to epic injustices committed against the peoples of Vietnam, Cambodia, East Timor and Palestine.