Professional Books

Unusual book

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as ”marketing”s new paradigm”.

Assessing Business Excellence presents a strategic framework for business excellence and total quality management and shows how you can be actively involved in continuous improvement by systematically reviewing your business activities and results against holistic business excellence frameworks.

For all practitioners who seek to use total quality management to improve their organization’s effectiveness, efficiency and responsiveness, this title is the essential route map to business excellence. From two leading expert authors comes a book where the most recognized quality award criteria are used to explore the concepts of business excellence and self-assessment.

How can curriculum integration of school science with the related disciplines of technology, engineering and mathematics (STEM) enhance students’ skills and their ability to link what they learn in school with the world outside the classroom?

Featuring actual case studies of teachers’ attempts to integrate their curriculum, their reasons for doing so, how they did it, and their reflections on the outcomes, this book encourages science educators to consider the purposes and potential outcomes of this approach and raises important questions about the place of science in the school curriculum. It takes an honest approach to real issues that arise in curriculum integration in a range of education contexts at the elementary and middle school levels. The clear documentation and critical analysis of the contribution of science in curriculum integration―its implementation and its strengths and weaknesses―will assist teachers, science educators, and researchers to understand how this approach can work to engage students and improve their learning, as well as how it does not happen easily, and how various factors can facilitate or hinder successful integration.

Cantley’s work offers a unique and critical insight into the emergence of a liminal territory that exists between the real and the virtual that mainstream architecture has yet to exploit. Speculative Coolness surveys and collects a highly experimental architecture/design praxis.

This book presents a selected body of his work, showcasing projects which seek to understand and explore the conditions, contexts, and media logics which govern this new territory, and to speculate on the Architecture[s] which it might occupy, and which might occupy it.

Featuring both resolved projects and work[s] that are under development, this anthology represents constructs that locate themselves somewhere between architecture and its documentative media. The projects are presented alongside a series of critical essays written by pre-eminent architectural practitioners and theorists. These essays explore the disciplinary, social, and cultural context of the work, serving to underscore the importance of these explorations to the expansion of disciplinary knowledge.

With a little help from his weird band of characters the Fourth Edition of the award-winning book continues, with its unique blend of humour and collection of bizarre examples, to bring statistics – from first principles to advanced concepts – well and truly to life using IBM SPSS Statistics.

Lecturers: with WebAssign® you can manage and monitor your students′ progress quickly and easily online or give them more opportunities to practise!
Ideal for short courses, choose to use WebAssign® alongside the Fourth Edition of Andy Field′s textbook to quickly set up courses and schedule assignments (using the  2159 questions available) and track individual performance so you can spot in an instant where more instruction or practice is needed. If not using for fomal assessment, WebAssign® still lets you set questions for your students to practise over and over again. They get instant feedback and also links to the relevant chapter or section in the integral ebook to help them work out the correct solution.

Morgan shows managers how to break free of management fads by understanding the strengths and weaknesses of management metaphors and applying them to organizational life.

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Communication is one of the most basic functions in any organization. It transmits ideas, thoughts, information, opinions, and plans between various parts of an organization as well as […]

Book 4 of the Smart Skills series practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone […]

Book 2 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower […]

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