Professional Books

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Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.

Specifically oriented to the needs of information systems students, PRINCIPLES OF INFORMATION SECURITY, 5e delivers the latest technology and developments from the field. Taking a managerial approach, this bestseller teaches all the aspects of information security-not just the technical control perspective. It provides a broad review of the entire field of information security, background on many related elements, and enough detail to facilitate understanding of the topic. It covers the terminology of the field, the history of the discipline, and an overview of how to manage an information security program. Current and relevant, the fifth edition includes the latest practices, fresh examples, updated material on technical security controls, emerging legislative issues, new coverage of digital forensics, and hands-on application of ethical issues in IS security. It is the ultimate resource for future business decision-makers.

In the more than seven years since the Object Management Group (OMG) adopted the Unified Modeling Language (UML), UML has established itself as the de facto industry standard for modeling software systems

In 2001 OMG put together a task force to revise UML Version 1.0. In March of 2003, UML Version 2.0 was finalized and rolled out to the 35 major companies participating in the adoption effort and made available to the public.

This book provides a step-by-step guide to the notation and use of UML, one of the most widely used, object-oriented notation systems/programming languages in existence. The outline demonstrates the use of the techniques and notation of UML through case studies in systems analysis, showing the student clearly how UML is used in all kinds of practical situations. This revised edition will discuss the new infrastructure of the latest UML Version 2.0, and will include new examples, review questions, and notations.

Carolyn Weese and J. Russell Crabtree—experts in the field of church leadership—have written a nuts-and-bolts guide to developing a succession plan for smoothing pastoral transitions. Filled with strategies and solid advice, this handy resource is based in solid research and the authors’ many years of experience working with churches in a wide variety of denominations. Weese and Crabtree clearly show that leadership succession should be part of every church’s planning process.

ANALYSIS OF INVESTMENTS AND MANAGEMENT OF PORTFOLIOS, 9e, International Edition, teaches readers how to manage their money to derive the maximum benefit from what they earn. It mixes investment instruments and capital markets with theoretical detail on evaluating investments and opportunities to satisfy risk-return objectives–as well as offers insight on how investment practice and theory are influenced by globalization. Providing a solid foundation in investments, the book is an excellent resource for those with both a theoretical and practical need for investment expertise.

The therapeutic relationship is considered to be the most significant factor in achieving positive therapeutic change. As such, it is essential that trainee and practising therapists are able to facilitate a strong working alliance with each of their clients. This book will help them do just that, by offering a practical and evidence-based guide to all aspects of the therapeutic relationship in counselling and psychotherapy. Cross-modal in its approach, this book examines the issues impacting on the therapeutic relationship true to all models of practice. Content covered includes:

In an era where information technology changes constantly, a thoughtful response to these rapid changes requires a basic understanding of IT history, an awareness of current issues, and a familiarity with ethics. Ethics for the Information Age provides an overview of ethical theories and problems encountered by computer professionals in today’s environment. By presenting provocative issues such as social networking, government surveillance, and intellectual property from all points of view, this market-leading text challenges students to think critically and draw their own conclusions, which ultimately prepares them to become responsible, ethical users of future technologies

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic real-world public relations situations as well as current, timely events. This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Four-level English course with a simple approach that helps adults learn quickly – one page, one lesson, one focus.

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The introduction establishes the book as the authoritative, science‑based resource for coaches, trainers, and students who need to understand how to design safe, effective strength and conditioning programs. It emphasizes that the NSCA’s mission is to advance the profes

Cook with confidence every day! Dig into 365 essential recipes and tons of foundational resources―from the James Beard Award winning team at Christopher Kimball’s Milk Street.

This is Milk Street’s new and comprehensive guide to