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A Psychology of the Spirit
Original price was: د.إ140.00.د.إ112.00Current price is: د.إ112.00.A comprehensive account of Roberto Assagioli’s psychosynthesis, a type of therapy that addresses both spiritual development and psychological healing and growth.
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Unlocking the Customer Value Chain by Thales S. Teixeira and Greg
د.إ115.00Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, […]
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The Big Book of Font Combinations: Hundreds of Typeface Pairing Ideas for Graphic Design & Typography Enthusiasts
د.إ115.00The BBOFC is an expansive collection of carefully crafted typeface pair samples. The font pairings in BBOFC will inspire you and give you back the time you need for your design projects. Use the combination examples straight out of the BBOFC in your next project, with other typeface software, or use them as a springboard for your own creativity. However you use the BBOFC, it’s bound to inspire and is a trustworthy companion to consult for all kinds of design projects and general study of typography.
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Better Broken: The Hidden Advantage of a Challenging Life
د.إ115.00From enduring an abusive childhood to fighting as a Special Forces Green Beret in the war in Afghanistan, Sean Rogers has come away from his hardships
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Shocks, Crises, and False Alarms: How to Assess True Macroeconomic Risk
د.إ120.00The introduction frames the book as a modern, practical guide for leading high‑performing sales teams in an era defined by digital transformation, multichannel selling, and increasingly informed customers. It positions sales management as a discipline that must balance short‑term revenue performance with long‑term capability building, especially as technology reshapes how buyers behave and how sales organizations operate.
The opening section emphasizes several core ideas
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Academic Vocabulary in Use with Answers
د.إ120.00- The book is designed to help upper-intermediate and advanced learners of English develop the academic vocabulary needed for university study and professional communication.
- It focuses on words and expressions commonly found in academic texts, lectures, essays, and research papers across many disciplines.
- The vocabulary is not subject-specific; instead, it includes general academic words that are useful in fields such as science, business, engineering, medicine, and the social sciences.
- The book encourages active learning through exercises that help learners understand meanings, usage, collocations (words that commonly occur together), and word formation.
- Units can be studied in any order, allowing learners to focus on the vocabulary most relevant to their needs.
- Learners are advised to review vocabulary regularly and use new words in speaking and writing to improve long-term retention.
- An answer key is provided so
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Inventing the Internet
د.إ120.00Since the late 1960s the Internet has grown from a single experimental network serving a dozen sites in the United States to a network of networks linking millions of computers worldwide. In Inventing the Internet, Janet Abbate recounts the key players and technologies that allowed the Internet to develop; but her main focus is always on the social and cultural factors that influenced the Internets design and use. The story she unfolds is an often twisting tale of collaboration and conflict among a remarkable variety of players, including government and military agencies, computer scientists in academia and industry, graduate students, telecommunications companies, standards organizations, and network users.
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Loose Leaf for Shigley’s Mechanical Engineering Design: 2024 Release
د.إ120.00Shigley’s Mechanical Engineering Design is intended for students beginning the study of mechanical engineering design. Students will find that the text inherently directs them into familiarity with both, the basics of design decisions and the standards of industrial components. It combines the straightforward focus on fundamentals that instructors have come to expect, with a modern emphasis on design and new applications. This textbook maintains the well-designed approach that has made this book the standard in machine design for nearly 50 years.
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Police Procedure and Evidence in the Criminal Justice System
د.إ120.00A key text for all those on policing degree or other pre-join routes, this book examines police procedure and evidence in the criminal justice system, providing clear and accessible information while encouraging analysis and reflection. Chapters cover police powers, stop and search, arrest and custody, disposals, court procedures and disclosure, and rehabilitation. Uniquely it follows the journey of a fictional family who all in one way or another become involved in the criminal justice system, allowing students to consider a range of possible options and outcomes and bringing the theory to life.
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Spanish Fashion in the Age of Velázquez: A Tailor at the Court of Philip IV
د.إ120.00Bringing to life the world of Spanish royal tailor Mateo Aguado and his colleagues during the reign of Philip IV, and exploring the distinctive look of the court in seventeenth-century Madrid
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The InfoSec Handbook
د.إ120.00The InfoSec Handbook offers the reader an organized layout of information that is easily read and understood. Allowing beginners to enter the field and understand the key concepts and ideas, while still keeping the experienced readers update
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The Python Book
د.إ120.00The Python Book delivers an essential introductory guide to learning Python for anyone who works with data but does not have experience in programming. The author, an experienced data scientist and Python programmer, shows readers how to use Python for data analysis, exploration, cleaning, and wrangling. Readers will learn what in the Python language is important for data analysis, and why.
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Kansas City: A Food Biography
د.إ120.00Barbecue, fried chicken, chili, and steak: these foods immediately call to mind Kansas City’s reputation for fantastic cuisine. This food biography tells the story of how geography, politics, arts, race, and culture came together to create these icon
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MCAT Workout
د.إ120.00“Some material in this book was previously published in MCAT Critical Analysis and Reasoning Skills Review, 2nd edition, a trade paperback published by Penguin Random House LLC in 2016.”–Title page verso.
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Outlander Cocktails:
د.إ120.00Travel back in time with Claire and Jamie, drinking―and eating―your way through their adventures from the Scottish Highlands to the New World in this gorgeous book featuring 90 recipes for cocktails, nonalcoholic offerings, and plenty of bar bites
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International Financial Management
د.إ120.00“International Financial Management” is written based on two distinct parts: emphasis on the basics and emphasis on a managerial perspective. The emphasis on the basics will allow students to be left with a framework for analysis that will serve them well when they need to apply this material in their careers in the years ahead. The Fifth Edition never loses sight of the presentation that is teaching students how to make managerial decisions. The new edition is founded in the belief that the fundamental job of the financial manager is to maximize share-holder wealth. This belief permeates the decision-making process that is presented from cover to cover. “International Financial Management” has been completely updated with the most current data tables and statistics in the field today.
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Advanced Financial Accounting with Dynamic Accounting PowerWeb
د.إ120.00The Sixth Edition of Advanced Financial Accounting, by Baker/Lembke/King continues its strong coverage of the topics, its well-known clarity of presentation, and its integrated coverage based on continuous case examples. The text is highly illustrated with complete presentations of worksheets, schedules, and financial statements so that students can see the development of each new topic. In the chapters covering consolidation subsequent to the date of combination, the three alternative methods of the parent company’s accounting for the investment―basic equity, cost, and fully adjusted equity―are presented in each chapter and appendices to provide the opportunity to cover the differences in the methods, and to see how the consolidated financial statements are the same regardless of the method the parent company uses to account for the investment. The two international chapters include a comprehensive discussion of accounting for foreign currency derivatives and other forms of derivatives such as interest swaps and options used in today’s business arena.
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Media Discourse: Representation and Interaction
د.إ120.00This lively and accessible study of media and discourse combines theoretical reflection with empirical engagement, and brings together insights from a range of disciplines. Within media and cultural studies, the study of media texts is dominated by an exclusive focus on representation. This book adds long overdue attention to social interaction. The book is divided into two sections. The first outlines key theoretical issues and concepts, including informalisation, genre hybridisation, positioning, dialogism and discourse. The second is a sustained interrogation of social interaction in and around media. Re-examining issues of representation and interaction, it critically assesses work on the para-social and broadcast sociability, then explores distinct sites of interaction: production communities, audience communities and ‘interactivity’ with audiences. Key features * The book is rich with fascinating examples involving British and US media, including radio, television, magazines and newspapers and their Internet spin-offs. * It brings together insights from conversation analysis, critical discourse analysis, cultural studies and media anthropology. * It is key reading for advanced undergraduates and postgraduates doing media studies, communication and cultural studies and journalism studies.
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Consumer Behavior
د.إ120.00This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.
For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers’ ability to learn more about customers’ purchases in order to implement strategy with greater precision.
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Special Edition Using Macromedia Director MX
د.إ120.00The book includes complete coverage of the newest version of Director, from advanced issues such as Lingo scripting and multi-user applications on how to employ the 3D API.
This edition includes more coverage of multi-user applications, using 3D media, efficient sprite editing with the context-sensitive Property Inspector, increased control of cast members through the Cast Manager, vector drawing tools that add illustration capability, and special imaging effects and transition behaviors to add pizzazz and drama to applications.
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Coaching for Performance
د.إ120.00Over 500,000 copies sold. This major new edition is totally revised and updated with new material on coaching in a crisis and leadership for a difficult future. Coaching for Performance is the bible of the industry and very much the definitive work that all coaches stand on. This new edition explains clearly and in-depth how to unlock people s potential to maximise their performance Contains the eponymous GROW model (Goals, Reality, Options, Will), now established as the basis for coaching professionals Clear, concise, hands-on and reader-friendly, this is a coaching guide written in a coaching style. This new edition digs deep into the roots of coaching, particularly transpersonal psychology, a useful model for personal development and in-depth coaching. There are new coaching questions and fresh chapters on emotional intelligence and high-performance leadership. Whitmore also considers the future of coaching and its role in the transformation of learning and workplace relationships, as well as illustrating how coaching can help in a crisis.
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Learning to Teach ICT in the Secondary School: A Companion to School Experience
د.إ120.00This book is designed specifically for students training to teach ICT as a curriculum subject at secondary level. It develops the key ideas of teaching and learning ICT in a structured, accessible way, and provides a wealth of ideas and inspiration for the learning teacher. Key areas covered are:
- the place and nature of ICT as a curriculum subject
- analyzing and developing subject knowledge
- planning schemes of work, individual lessons, activities and resources
- monitoring, assessment and exams
- ICT across the curriculum
- differentiation and special educational needs
- professional development.
Throughout the book there are useful tasks and activities to help student-teachers analyze their own teaching and explore the knowledge and skil
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Fundamentals of Investing
د.إ120.00Fundamentals of Investing helps students make informed investment decisions in their personal and professional lives by providing a solid foundation of core concepts and tools used by today’s investors. Gitman and Joehnk use practical, hands-on applications to introduce students to topics and the techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep students focused on what is most important in each chapter. Students leave the course with the necessary information for developing, implementing, and monitoring a successful investment program.
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Marketing Management
د.إ120.00The introduction explains that marketing management is the process of creating, communicating, delivering, and exchanging value to satisfy customers while helping organizations achieve their objectives. In today’s competitive and rapidly changing business environment, successful marketing requires more than selling products—it requires understanding customer needs and building long-term relationships.
Key ideas include:
- Customer value and satisfaction: Organizations succeed by identifying customer needs and delivering products and services that provide superior value compared with competitors.
- Marketing as a strategic function: Marketing plays a central role in organizational success by connecting customers with the company’s products and aligning marketing activities with business goals.
- Relationship marketing: Modern marketing focuses on developing long-term relationships with customers, partners, and other stakeholders rather than simply making one-time sales.
- Changing business environment: Globalization, digital technology, social media, and changing consumer behavior have transformed how companies communicate with and serve customers.
- Marketing decision-making: Effective managers use market research, customer insights, and data analysis to make decisions about product development, pricing, distribution, and promotion.
- Ethics and social responsibility: Successful marketing requires ethical behavior, honesty, sustainability, and consideration of society’s broader interests while pursuing business objectives.
- Purpose of the book: The text provides a practical, real-world approach to marketing management, helping students understand how companies develop marketing strategies, create customer value, build strong brands, and achieve competitive advantage in today’s marketplace.
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Patient Safety: Principles and Practice
د.إ120.00The introduction emphasizes that patient safety is a fundamental component of high-quality healthcare. Despite advances in medicine, preventable medical errors remain a significant cause of patient harm. Healthcare organizations must therefore develop systems and cultures that prioritize safety, continuous improvement, and accountability.
Key ideas include:
- Patient safety as a healthcare priority: Protecting patients from preventable harm is a shared responsibility of healthcare professionals, administrators, and policymakers.
- Systems approach to safety: Many medical errors result from weaknesses in healthcare systems rather than individual negligence. Improving processes and communication can significantly reduce risks.
- Evidence-based practice: Safety initiatives should be based on research, clinical evidence, and proven best practices to improve patient outcomes.
- Role of technology: Technologies such as computerized physician order entry (CPOE), barcode medication administration, and clinical decision support systems help reduce medication and treatment errors.
- Teamwork and communication: Effective collaboration among healthcare providers, clear communication, and patient involvement are essential for preventing mistakes and ensuring safe care.
- Culture of safety: Organizations should encourage open reporting of errors and near misses without fear of blame, allowing learning and continuous quality improvement.
- Purpose of the book: The text aims to provide healthcare professionals, managers, educators, and students with practical knowledge, quality improvement tools, and evidence-based strategies for creating safer healthcare environments across different clinical settings and patient populations.
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Using ICT in Primary Mathematics:
د.إ120.00First Published in 2000. Using combined first-hand experiences as class teachers, in the advisory service, and as teacher trainers, this book was written to help teachers and students in training to consider some of the issues that surround the use of Information and Communications Technology (ICT) in today’s and tomorrow’s classrooms. It explores the uses of ICT in mathematics teaching and learning, past and present, and provides a rationale for its use within and beyond the daily mathematics lesson, and suggest some innovative ways forward.
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Instructor’s Manual for Reading for Today
د.إ120.00Instructor’s Manual for Reading for Today, Book 3: Issues for Today, 3rd Edition; Reading for Today, Book 4: Concepts for Today, 2nd Edition; and Reading for Today, Book 5: Topics for Today, 3rd Edition. Includes Teacher’s Notes, Answer Keys, Video Scripts, and Assessments for all three books.
