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Essential Quantitative Methods: for Business, Management and Finance
د.إ180.00Quantitative techniques are fundamental to the correct interpretation of commercial reality, and can aid practical business decision making and problem solving. The fifth edition of Essential Quantitative Methods has been updated to suit the changing needs and environment of the contemporary student. It offers revised coverage of associated software, new case studies and expanded student material, yet retains its concise accessible approach, building on its established position as a core text on quantitative methods modules. New to this edition: * New case studies have been added, and others revised and updated. * SPSS and Excel techniques have been thoroughly updated in line with new software releases. * ‘Did you know?’ features provide additional information on related topics. * Expanded ‘Key Points’ sections at the end of each chapter reinforce learning. * Extended ‘Further Reading’ materials, a summarized bibliography and new advice on web searches and online source materials, offer added guidance. Essential Quantitative Methods is ideal for undergraduate and MBA students studying Quantitative Methods, Statistics and Managing Data.
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Essentials Of Biology ISE
د.إ270.00The study of human anatomy provides the foundation for every health profession. Understanding the body’s structures—how they are organized, how they relate to one another, and how they support life—is essential for interpreting clinical information and making informed decisions in practice. This book offers a clear, engaging pathway into that study.
Through detailed illustrations, accessible explanations, and clinically relevant insights, it guides learners from the microscopic organization of tissues to the complex architecture of organ systems. Each chapter builds conceptual understanding while reinforcing the relationships t
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Essentials of Biostatistics for Public Health
د.إ230.00Essentials of Biostatistics for Public Health (4e) is a foundational biostatistics textbook designed for public health students who need clear, practical instruction without heavy mathematical complexity. It uses real‑world examples—many drawn from the Framingham Heart Study—to show how biostatistics informs public health decisions.
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Essentials of Computer Architecture
د.إ300.00Douglas Comer takes a clear, concise approach to computer architecture that readers love. By exploring the fundamental concepts from a programmer ’s perspective and explaining programming consequences, this unique text covers exactly the material students need to understand and construct efficient and correct programs for modern hardware.
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Essentials of Dental Caries
د.إ75.00The introduction explains that International Relations is fundamentally about power, conflict, cooperation, and the structures that shape global life. It emphasizes that IR is not only about states and wars — it is also about people, ideas, institutions, and the everyday forces that influence global outcomes.
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Essentials of Digital Signal Processing Using MATLAB, Adapted International Student Edition
د.إ150.00In this supplementary text, MATLAB� is used as a computing tool to explore traditional DSP topics and solve problems to gain insight. This greatly expands the range and complexity of problems that students can effectively study in the course. Since DSP applications are primarily algorithms implemented on a DSP processor or software, a fair amount of programming is required. Using interactive software such as MATLAB� makes it possible to place more emphasis on learning new and difficult concepts than on programming algorithms. Interesting practical examples are discussed and useful problems are explored.
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Essentials of General, Organic, and Biochemistry Digital Update
د.إ450.00Binding: paperback
Language: english
Manufacturer: W.h.freeman & co ltd
Brand: W.h.freeman & co ltd
Publication date: 2024-03-15T00:00:01Z
Binding: paperback
Language: english
Manufacturer: W.H.Freeman & Co Ltd
Brand: W.H.Freeman & Co Ltd
Publication date: 2024-03-15T00:00:01Z -
Essentials of Life-Span Development
د.إ250.00The introduction presents life-span development as the scientific study of how people change and remain stable from conception through old age. It explains that human development is a lifelong process influenced by biological, psychological, social, and cultural factors. The chapter introduces the idea that development is not limited to childhood but continues throughout adulthood and later life.
The introduction describes several major themes of developmental science:
- Development is multidimensional: It includes physical changes, cognitive abilities, emotions, personality, and social relationships.
- Development is multidirectional: People experience both growth and decline at different stages of life.
- Development is shaped by context: Family, culture, education, socioeconomic conditions, historical events, and individual experiences influence development.
- Development involves plasticity: People can change and adapt as a result of experi
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Essentials of Life-Span Development ISE
د.إ200.00Medical terminology is the foundation of communication in healthcare. Every chart, diagnosis, procedure, and conversation relies on precise language that describes the human body and its conditions. Learning this language empowers students to understand clinical information, communicate effectively with professionals, and build confidence as they enter health‑related fields.
This book provides a clear, step‑by‑step pathway into mastering medical terms. By breaking words into their basic parts—roots, prefixes, and suffixes—it helps learners decode meaning, recognize patterns, and apply terminology across body systems. Real‑world examples, illustrations, and practice activities reinforce understanding and connect vocabulary to clinical practice. Whether you are beginning your healthcare education or strengthening your professional skills, this text offers a practical, supportive introduction to the language of medicine.
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Essentials of Literacy from 0-7: A Whole-Child Approach to Communication, Language and Literacy
د.إ230.00Children flourish in their development and learning when practitioners and parents work together. Children’s development and learning are further enhanced when interconnected knowledge and understanding work together. In this new edition the authors guide readers in understanding of child development. They highlight the need for those who work with young children to become reflective practitioners. Through a focus on the introduction of nursery rhymes, finger rhymes, action songs and poetry cards, the authors provide a gentle, child-friendly way to develop literacy 0-7.
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Essentials of Marketing
د.إ240.00Learn the theory and practice of modern marketing with this concise and dependable text.
Essentials of Marketing, 3rd edition,by Frances Brassington and Stephen Pettitt, combines theory and practice to equip you with all the information to gain a solid foundation in marketing. The book covers a range of applications in a concise and lively style designed to contain all the information you need to understand on the subject.
The text explores modern industries and markets and how marketers today must respond to situations that demand innovative solutions. Like Brassington’s ‘Principles of Marketing’, this ‘essentials’ text provides guidance to those looking for a no-nonsense book packed with the crucial knowledge you need to master.
This 3rd edition has been revised with updated content to support you on your learning journey. Benefit from features such as:
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Essentials of Medical Language ISE
د.إ265.00The human body is an intricate, interconnected system where structure and function work together to sustain life. For students entering healthcare and biological sciences, understanding this relationship is essential. Anatomy reveals how the body is built; physiology explains how it works. Together, they form the foundation for interpreting clinical information, making informed decisions, and providing safe, effective care.
This book offers a clear, engaging pathway into that foundation. Through accessible explanations, vivid illustrations, and meaningful clinical examples, it guides learners from basic biological principles to the integrated workings of the body’s major systems. Each chapter reinforces key themes such as homeostasis, adaptation, and system interdependence, helping students build confidence and competence. Whether preparing for nursing, allied health, or further scientific study, this text provides a supportive, structured introduction to the remarkable complexity of the human body.
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Essentials of Organizational Behavior
د.إ250.00For one-semester, undergraduate and graduate level courses in Organizational Behavior.
This brief alternative to the OB course covers all the key concepts you need, the cutting edge topics you hope for and streamlined pedagogy to allow instructors maximum flexibility in designing and shaping their courses. -
Essentials of Services Marketing
د.إ500.00Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids
The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts.
Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts.
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Ethics for the Information Age: United States Edition
د.إ100.00In an era where information technology changes constantly, a thoughtful response to these rapid changes requires a basic understanding of IT history, an awareness of current issues, and a familiarity with ethics. Ethics for the Information Age provides an overview of ethical theories and problems encountered by computer professionals in today’s environment. By presenting provocative issues such as social networking, government surveillance, and intellectual property from all points of view, this market-leading text challenges students to think critically and draw their own conclusions, which ultimately prepares them to become responsible, ethical users of future technologies
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Ethics in the Hospitality and Tourism Industry
د.إ100.002nd Edition. Strong hospitality businesses are built on an ethical foundation. This book offers readers a framework for critically thinking about ethical issues, then provides numerous case studies from all aspects of hospitality operations to show how to apply ethical theories to business decisions. Sections of the book include: Fundamentals of Theory Lodging and Foodservice Applications Other Hospitality Applications International Applications Leadership Applications New chapters in this edition include ethical cases involving clubs, casinos, sports and entertainment, and meetings management, as well as financial management and academic research.
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European Transport Policy and Sustainable Mobility
د.إ240.00It is now widely accepted that transport is becoming increasingly unsustainable and that strong policy intervention is required to reduce both the growth in transport demand and the environmental costs of transport. This book challenges conventional approaches to transport by moving away from trend based analysis towards the use of scenarios to identify alternative sustainable transport futures. It both summaries the development of EU transport policy and presents a critique. The policy context is widened to include the global changes taking place in economics, society and technology. It develops new methodologies for policy making for the next 25 years.
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Everyday Delicious
د.إ100.00NATIONAL BESTSELLER • The #1 New York Times bestselling author and celebrity chef offers fast and flavorful recipes to help anyone cook like a chef in 30 minutes(ish) or less―every day of the week.
Finding himself at home more du
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Everyone Needs a Mentor
د.إ210.00Mentoring is the most cost-efficient and sustainable method of fostering and developing talent within your organization. It can be used to stretch talented individuals, power diversity programmes and ensure that knowledge and experience is successfully handed down. As such, the benefits of a mentoring programme are numerous: the mentee receives a helping hand to identify and achieve goals, and the mentor gets the satisfaction of helping others to develop. Organizations offering mentorship gain from improved employee performance and talent retention. Everyone Needs a Mentor explains what mentoring is, what various models there are and how these differ from coaching. It shows you how to make a business case for mentoring and then how to set up, run and maintain your own programme. This fully revised 5th edition of Everyone Needs a Mentor has been revised and updated to include a wealth of international case studies alongside developments in the field such as multinational mentoring, maternity mentoring and the impact of social media on mentoring.
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Evidence base nursing
د.إ140.00Patient education is central to safe, effective, and compassionate healthcare. As treatments become more complex and patients take on greater responsibility for managing their own conditions, clinicians must be able to teach clearly, assess understanding, and support meaningful behavior change. This book provides the essential knowledge and practical tools needed to deliver high‑quality patient education in today’s healthcare environment.
Through evidence‑based frameworks, communication strategies, and real‑world examples, it guides learners in understanding how adults learn, how culture and health literacy shape
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Evidence-Based Practice for Nurses: Appraisal and Application of Research
د.إ190.00The introduction emphasizes that effective leadership is essential for navigating today’s complex, rapidly changing health care environment. Health professionals must understand leadership theory, develop practical skills, and apply them in real‑world settings to improve patient care, team performance, and organizational outcomes.
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Evidence-Based Reward Management: Creating Measurable Business Impact from Your Pay and Reward Practice
د.إ90.00Evidence-Based Reward Management presents an analysis of the current failure of organisations to assess the effectiveness of pay and reward practices. It considers the reasons for this and outlines the damaging consequences of it. By examining recent developments in human capital information and measurement it looks at how HR can construct effective reward for improved performance, both for the individual and organization. The authors present the tools and techniques which can be applied to practice evidence-based reward management including a 4 step model, which sets strategic goals, reviews current policies, looks at how to pilot and make changes and improvements and explains how to monitor and adapt on an ongoing basis
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Excellence in Coaching: The Industry Guide
د.إ150.00This comprehensive guide to running a coaching practice enables coaches to achieve personal excellence with a groundbreaking collection of best-practice contributions covering the business of coaching, coaching models and approaches and specific coaching issues including intercultural coaching, stress, ethics, supervision and evaluation.
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Executive Coaching
د.إ210.00Executive Coaching focuses on the coaching applications of systemic-psychodynamic theory in the context of organizational life that is both goal-orientated and held in a managerial/leadership context.
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Exploing Public Relations
د.إ140.00Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on PR as well as updated case studies and examples throughout the book to engage students of this exciting subject with the thought processes behind some of the latest PR stunts.
